When journalists began tweeting about the harsh accomodations in Sochi using the hashtag #SochiProblems. Airbnb and its ad agency, Pereira & O'Dell, were quick to react by tweeting directly to journalists with available Airbnb listings in Sochi.Sochi 2014 has also been coined as the "Viral Games" and in this quick-thinking real time marketing effort on Twitter, Airbnb took the gold! Airbnb successfully made an impact around the Olympics with smart social media marketing tactics. Read more at http://mashable.com/2014/02/07/airbnb-sochi-problems/
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