THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 6th Annual Shorty Awards Best Viral Campaign

This category honors the campaign that best leveraged social media channels to release shareable, buzzworthy content that has gone viral. Click here to see the previous winner and nominees.

Winner

Viral Campaign
winner
WestJet Christmas Miracle: Real -Time Giving
At a time of year when flights are at capacity and stress levels run high, Canada’s preferred airli…

Finalists

Viral Campaign
finalist
InsertMeAnywhere
A fictional site created by Tobias Fünke, (former doctor, current “actor" played by David Cross) de…
Viral Campaign
finalist
Nissan - Versa Note Amazon Partnership
The Nissan Versa Note was a small car that needed a big introduction. So Nissan partnered with A…
Viral Campaign
finalist
Turning the Internet Red
Late last year, the United States Supreme Court announced that it would hear two landmark marriage …
Viral Campaign
finalist
UN WOMEN
Title of Entry: The Autocomplete Truth Client: UN Women Product/Service: Gender Equality Date of…
Viral Campaign
finalist
Virgin America Remixes the Safety Video
With its signature mood lighting, best-in-class in-flight entertainment, and its refreshing approac…

Nominees

Viral Campaign
'Alan's Facebook' - The Hangover Part III
Full case study available at https://alans-facebook.squarespace.com Warner Bros. Pictures, in an…
Viral Campaign
3D Printing Day
GE sees additive manufacturing, more commonly known as 3D printing, as the next chapter in the indu…
Viral Campaign
Audi of America, “ The Challenge"
In May 2013, PMK•BNC produced a video for Audi of America, titled “The Challenge." Starring two of …
Viral Campaign
Eastbound & Down Baseball Trash Talk
In support of Eastbound & Down’s final season on HBO, we gave fans totaling in the six-figures a mo…
Viral Campaign
Electrolux Design Lab 2013
Electrolux Design Lab is a global brand building design competition for students. In 2013 Electrolu…
Viral Campaign
Halloween Treats Gone Wrong
After Christmas, Halloween is the second largest commercial holiday in the United States. Each yea…
Viral Campaign
Join the Realm Campaign
Leading into its third season, Game of Thrones was poised to make the leap from popular television …
Viral Campaign
True Blood Show Your Fangs
To “turn" True Blood’s core fanbase into evangelists for the show’s return, we launched #ShowYourFa…