THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 16th Annual Shorty Awards Integrated Campaign

Consisting of between three and six different types of media, this award honors the campaign that most effectively and creatively unifies messaging across social and traditional media channels. (May include digital, print, out-of-home, events/activations, press kits and more.) Objectives may include enhancing and modifying content for each platform and creating a unified message.

See previous winners and honorees here.

Winner

Integrated Campaign
winner
Barbie The Movie Marketing Campaign
With a 65-year legacy of empowerment, the Barbie brand had a unique positioning leading up to the p…

Finalists

Integrated Campaign
finalist
gold honor
Invis Is Drama Free
Invisalign invented the clear aligner category, pioneering this method of treatment over 25 years a…
Integrated Campaign
finalist
silver honor
Barbie Breaks Out The Box (Office)
To hit an ambitious box office goal, we had to show that the Barbie movie had something for everybo…
Integrated Campaign
finalist
bronze honor
Driving Change - how a chatbot brought more women aboard
Background Imagine a train driver. Is it a man? If you said yes, that could be because only 6…
Integrated Campaign
finalist
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Integrated Campaign
finalist
audience honor
Always, FairPrice (50th Anniversary)
Established in 1973, FairPrice Group (FPG) is Singapore's leading food retailer, committed to keepi…
Integrated Campaign
finalist
Bagel Is Back: Sir Mix-a-Lot Serves Chex Mix Social Fans What They Crave
In 2009, Chex Mix made a grave mistake. It decided to remove the bagel chip from the iconic savory …
Integrated Campaign
finalist
Calm Presents 1-844-4-CALM-SLEEP
While trends come and go, the conversation around sleep (or the lack thereof) and its link to daily…
Integrated Campaign
finalist
Google Black-Owned Friday 2023
Idea: Google's Black-owned Friday campaign was born in 2020 to uplift Black-owned businesses dispro…
Integrated Campaign
finalist
H-E-B Our Texas Our Future
H-E-B is Texas's favorite grocery retailer, serving the Lone Star State since 1905 and proudly putt…
Integrated Campaign
finalist
HOW CHANGING ONE WORD LED TO A 400% INCREASE IN NEW ACCOUNTS
Australians love going overseas. Over 1.5 million choose to holiday abroad every year. Yet exclusiv…
Integrated Campaign
finalist
Hyundai IONIQ 6 | Your Dad Is Going Electric
With the launch of IONIQ 6 in February of 2023, Hyundai wanted to...  Convey the undeniabi…
Integrated Campaign
finalist
Seattle Bookmarked
Create awareness about and engagement in Seattle’s deep literary roots as a means of driving intere…
Integrated Campaign
finalist
The Longest Wait
Early in our relationship with Subaru, our research proved what we had long suspected: Subaru owner…
Integrated Campaign
finalist
Uncrap the World
Who Gives A Crap (WGAC) was founded to solve two main problems: Creating environmentally friendly p…
Integrated Campaign
finalist
Welcome Home Jars
Canada has seen an unprecedented immigration wave. Over 1.5 million newcomers have moved to Canada …

Nominees

Integrated Campaign
'Tis The Grinch Holiday Podcast
Cuddly as a cactus and charming as an eel, he’s your new favorite snarky talk show host. Join The G…
Integrated Campaign
AMC Flavor Maker
AMC and Coca-Cola have been partners for over 100 years. To keep the popcorn and Coke movie ritual …
Integrated Campaign
Aerie “Give REAL, Get Aerie” Ovative Group Media Strategy
Over the past 10 years, Aerie has been the industry leader in showcasing real, unretouched bodies. …
Integrated Campaign
Art Herstory
The National Gallery of Art is the most visited art museum in the US, with a collection of over 160…
Integrated Campaign
CHEETOS Mac 'N Cheese x Coral Castillo MAC’ramé Collection
CHEETOS® Mac ‘N Cheese was looking for a way to connect the brand to pop culture and find relevance…
Integrated Campaign
Case SÉRIE REIS
The objective of creating journalistic reels about the Reis series was to bring the public closer t…
Integrated Campaign
DATABRICKS DATA + AI SUMMIT
Databricks brings AI to data, to help organizations bring AI to the world. The Databricks Data Inte…
Integrated Campaign
Dan + Shay, Bigger Houses Album Launch
With billions of streams, millions of followers and more than 15 million monthly listeners, it’s sa…
Integrated Campaign
De'Longhi TrueBrew
The esteemed Italian brand De'Longhi, known for its rich history in espresso, recently introduced a…
Integrated Campaign
Designed by Microsoft, Made for You.
This campaign was designed to reintroduce Surface to the marketplace with a 360-degree, cross-chann…
Integrated Campaign
Diageo Bar Academy
DBA celebrates the industry through global multi-channel campaigns including World Bartender Day (r…
Integrated Campaign
Expedia Group Launches Game-Changing New Rewards Program – One Key™
In July 2023, Expedia Group launched a game-changing new loyalty program called One Key, which unif…
Integrated Campaign
Hello From: Employee Delta Health & Wellness Campaign
When it comes to Delta Air Lines, we say we aren't in the plane business: we're in the people busin…
Integrated Campaign
Hip-Hop At Fifty
How can you possibly sum up 50 years of hip-hop's musical and cultural evolution—from its undergrou…
Integrated Campaign
ISC2 – Your future. Secured.
When ISC2 debuted their new brand, they wanted to showcase a different world of cybersecurity – one…
Integrated Campaign
JW Garden Singapore x Lily Kwong
In 2022, JW Marriott began a partnership with landscape designer Lily Kwong to hone the concept of …
Integrated Campaign
Jake & Emmy
In the face of growing cyberthreats to organizations worldwide, Dell Technologies sought an engagin…
Integrated Campaign
JimJam Pops - Product Launch
Ditch the Dunk, Pop the Future To forget the twist, the dunk, the stale routine of the past. Bri…
Integrated Campaign
Long Live Love
Long’s Jewelers is a family-owned and operated full-service jeweler, with six stores located throug…
Integrated Campaign
Made to Shine
One of the most significant brand initiatives in recent history, Made to Shine is a complement to t…
Integrated Campaign
Now Playing
Following two unprecedented years for the tourism industry, the Los Angeles Tourism & Convention Bo…
Integrated Campaign
Pampers Blowout Barrier
Drive awareness of the new Pampers Blowout Barrier technology, a back-waist cuff, for Flagship Swad…
Integrated Campaign
Prenuvo Whole Body Scans
One of the biggest challenges in our industry is creating a medical and mainstream brand that is ea…
Integrated Campaign
Search Moist
Kraft Real Mayo’s velvety-smooth texture makes any one-note dish creamier, more lively and more sat…
Integrated Campaign
Swaad Bihar Ka
The 'Swaad Bihar Ka' campaign by Sunrise Pure Spices, a brand under ITC Limited, one of India's mos…
Integrated Campaign
The Archer Roose Snake Rewards Program
Wine advertising most often presents an unattainable, aspirational lifestyle that is only approacha…
Integrated Campaign
The Elizabeth Banks Book Club
Would you rather stand around and talk about tannins or hang out with friends and pretend to read a…
Integrated Campaign
The Hopefall: A One-of-A-Kind Visualization of a Life-Changing Sound
Cancer is personal. It touches all of us. Whether you're a survivor yourself or you've been there t…
Integrated Campaign
The Knot Unveils Largest Marketing Campaign Ever to Reach Next Generation of Couples
The pandemic was the biggest pause ever pushed in the wedding industry, disrupting business for ven…
Integrated Campaign
The Ritz-Carlton Community Footprints
For its anniversary of 40 years of giving back to local communities, The Ritz-Carlton wanted to cel…
Integrated Campaign
The Ritz-Carlton – The Brand Campaign
In 2023, The Ritz-Carlton invited the world to Leave Better.  Devoted to making an unforgettable…
Integrated Campaign
The ‘I Love You, Acrobat’ Campaign
Drive new Adobe Acrobat subscriptions and Adobe.com traffic and click through (increase engaged use…
Integrated Campaign
United Voices by AFAR: Discover Puerto Rico
Create a rich storytelling experience that elevates and amplifies Puerto Rican content creators and…
Integrated Campaign
We Do Brand Campaign
Higher education marketing is predictable, repetitive and disconnected from what teens are increasi…
Integrated Campaign
We Shake The World
The key players in the juice and beverage market in MENA all neatly fall into expected and predicta…
Integrated Campaign
Welcome Back to the Commute
The sub-compact SUV segment is a common entry point for drivers under 35, but Hyundai has been unde…
Integrated Campaign
Winning Time Season 2
For the integrated global campaign of Winning Time Season 2, our objective was to craft a comprehen…
Integrated Campaign
YSL Beauty's Candy Glaze Lip Gloss Stick - Juicy, New Nudes
With the goal to bring consumers back to luxury beauty post-Covid, YSL Beauty has been challenged w…
Integrated Campaign
ZORYVE THE CREAM THAT CAN
ZORYVE is a topical for plaque psoriasis (PsO), in 2023, it launched into a very crowded treatment …
Integrated Campaign
ZORYVE. Effective. Everywhere. Easy. Pedestal Campaign
ZORYVE is a topical for plaque psoriasis (PsO). In 2023, it launched into a very crowded treatment …