THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Integrated Campaign

Consisting of between three and six different types of media, this award honors the campaign that most effectively and creatively unifies messaging across social and traditional media channels. (May include digital, print, out-of-home, events/activations, press kits and more.) Objectives may include enhancing and modifying content for each platform and creating a unified message.

See previous winners and honorees here.

Finalists

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#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
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Always, FairPrice (50th Anniversary)
Established in 1973, FairPrice Group (FPG) is Singapore's leading food retailer, committed to keepi…
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Bagel Is Back: Sir Mix-a-Lot Serves Chex Mix Social Fans What They Crave
In 2009, Chex Mix made a grave mistake. It decided to remove the bagel chip from the iconic savory …
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Barbie Breaks Out The Box (Office)
To hit an ambitious box office goal, we had to show that the Barbie movie had something for everybo…
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Barbie The Movie Marketing Campaign
With a 65-year legacy of empowerment, the Barbie brand had a unique positioning leading up to the p…
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Calm Presents 1-844-4-CALM-SLEEP
While trends come and go, the conversation around sleep (or the lack thereof) and its link to daily…
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Driving Change - how a chatbot brought more women aboard
Background Imagine a train driver. Is it a man? If you said yes, that could be because only 6…
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Google Black-Owned Friday 2023
Idea: Google's Black-owned Friday campaign was born in 2020 to uplift Black-owned businesses dispro…
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H-E-B Our Texas Our Future
H-E-B is Texas's favorite grocery retailer, serving the Lone Star State since 1905 and proudly putt…
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HOW CHANGING ONE WORD LED TO A 400% INCREASE IN NEW ACCOUNTS
Australians love going overseas. Over 1.5 million choose to holiday abroad every year. Yet exclusiv…
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Hyundai IONIQ 6 | Your Dad Is Going Electric
With the launch of IONIQ 6 in February of 2023, Hyundai wanted to...  Convey the undeniabi…
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Invis Is Drama Free
Invisalign invented the clear aligner category, pioneering this method of treatment over 25 years a…
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Seattle Bookmarked
Create awareness about and engagement in Seattle’s deep literary roots as a means of driving intere…
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The Longest Wait
Early in our relationship with Subaru, our research proved what we had long suspected: Subaru owner…
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Uncrap the World
Who Gives A Crap (WGAC) was founded to solve two main problems: Creating environmentally friendly p…
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Welcome Home Jars
Canada has seen an unprecedented immigration wave. Over 1.5 million newcomers have moved to Canada …

Nominees

'Tis The Grinch Holiday Podcast
Cuddly as a cactus and charming as an eel, he’s your new favorite snarky talk show host. Join The G…
AMC Flavor Maker
AMC and Coca-Cola have been partners for over 100 years. To keep the popcorn and Coke movie ritual …
Aerie “Give REAL, Get Aerie” Ovative Group Media Strategy
Over the past 10 years, Aerie has been the industry leader in showcasing real, unretouched bodies. …
Art Herstory
The National Gallery of Art is the most visited art museum in the US, with a collection of over 160…
CHEETOS Mac 'N Cheese x Coral Castillo MAC’ramé Collection
CHEETOS® Mac ‘N Cheese was looking for a way to connect the brand to pop culture and find relevance…
Case SÉRIE REIS
The objective of creating journalistic reels about the Reis series was to bring the public closer t…
DATABRICKS DATA + AI SUMMIT
Databricks brings AI to data, to help organizations bring AI to the world. The Databricks Data Inte…
Dan + Shay, Bigger Houses Album Launch
With billions of streams, millions of followers and more than 15 million monthly listeners, it’s sa…
De'Longhi TrueBrew
The esteemed Italian brand De'Longhi, known for its rich history in espresso, recently introduced a…
Designed by Microsoft, Made for You.
This campaign was designed to reintroduce Surface to the marketplace with a 360-degree, cross-chann…
Diageo Bar Academy
DBA celebrates the industry through global multi-channel campaigns including World Bartender Day (r…
Expedia Group Launches Game-Changing New Rewards Program – One Key™
In July 2023, Expedia Group launched a game-changing new loyalty program called One Key, which unif…
Hello From: Employee Delta Health & Wellness Campaign
When it comes to Delta Air Lines, we say we aren't in the plane business: we're in the people busin…
Hip-Hop At Fifty
How can you possibly sum up 50 years of hip-hop's musical and cultural evolution—from its undergrou…
ISC2 – Your future. Secured.
When ISC2 debuted their new brand, they wanted to showcase a different world of cybersecurity – one…
JW Garden Singapore x Lily Kwong
In 2022, JW Marriott began a partnership with landscape designer Lily Kwong to hone the concept of …
Jake & Emmy
In the face of growing cyberthreats to organizations worldwide, Dell Technologies sought an engagin…
JimJam Pops - Product Launch
Ditch the Dunk, Pop the Future To forget the twist, the dunk, the stale routine of the past. Bri…
Long Live Love
Long’s Jewelers is a family-owned and operated full-service jeweler, with six stores located throug…
Made to Shine
One of the most significant brand initiatives in recent history, Made to Shine is a complement to t…
Now Playing
Following two unprecedented years for the tourism industry, the Los Angeles Tourism & Convention Bo…
Pampers Blowout Barrier
Drive awareness of the new Pampers Blowout Barrier technology, a back-waist cuff, for Flagship Swad…
Prenuvo Whole Body Scans
One of the biggest challenges in our industry is creating a medical and mainstream brand that is ea…
Search Moist
Kraft Real Mayo’s velvety-smooth texture makes any one-note dish creamier, more lively and more sat…
Swaad Bihar Ka
The 'Swaad Bihar Ka' campaign by Sunrise Pure Spices, a brand under ITC Limited, one of India's mos…
The Archer Roose Snake Rewards Program
Wine advertising most often presents an unattainable, aspirational lifestyle that is only approacha…
The Elizabeth Banks Book Club
Would you rather stand around and talk about tannins or hang out with friends and pretend to read a…
The Hopefall: A One-of-A-Kind Visualization of a Life-Changing Sound
Cancer is personal. It touches all of us. Whether you're a survivor yourself or you've been there t…
The Knot Unveils Largest Marketing Campaign Ever to Reach Next Generation of Couples
The pandemic was the biggest pause ever pushed in the wedding industry, disrupting business for ven…
The Ritz-Carlton Community Footprints
For its anniversary of 40 years of giving back to local communities, The Ritz-Carlton wanted to cel…
The Ritz-Carlton – The Brand Campaign
In 2023, The Ritz-Carlton invited the world to Leave Better.  Devoted to making an unforgettable…
The ‘I Love You, Acrobat’ Campaign
Drive new Adobe Acrobat subscriptions and Adobe.com traffic and click through (increase engaged use…
United Voices by AFAR: Discover Puerto Rico
Create a rich storytelling experience that elevates and amplifies Puerto Rican content creators and…
We Do Brand Campaign
Higher education marketing is predictable, repetitive and disconnected from what teens are increasi…
We Shake The World
The key players in the juice and beverage market in MENA all neatly fall into expected and predicta…
Welcome Back to the Commute
The sub-compact SUV segment is a common entry point for drivers under 35, but Hyundai has been unde…
Winning Time Season 2
For the integrated global campaign of Winning Time Season 2, our objective was to craft a comprehen…
YSL Beauty's Candy Glaze Lip Gloss Stick - Juicy, New Nudes
With the goal to bring consumers back to luxury beauty post-Covid, YSL Beauty has been challenged w…
ZORYVE THE CREAM THAT CAN
ZORYVE is a topical for plaque psoriasis (PsO), in 2023, it launched into a very crowded treatment …
ZORYVE. Effective. Everywhere. Easy. Pedestal Campaign
ZORYVE is a topical for plaque psoriasis (PsO). In 2023, it launched into a very crowded treatment …