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AMC Flavor Maker

Finalist in Animation

Entered in Integrated Campaign


AMC and Coca-Cola have been partners for over 100 years. To keep the popcorn and Coke movie ritual strong, they recently set out to reach a younger audience. Our challenge was to turn an existing teen coupon for a Coca-Cola Freestyle Drink and bag of AMC Perfectly Popcorn into a fully branded program made exclusively for teens, ultimately leading to a lifelong love for both brands.

Key Objectives: 

  1. Drive add-to-wallet conversions of the offer coupon 
  2. Increase teen engagement across key platforms 

A series of ethnographies revealed a surprising insight, for teens the theatre isn’t a place to escape. Teens go to the movies to be present and share without hesitation. Sharing happens at every stage of the experience, from planning what snacks to share in the concession line to putting down your phone and sharing emotions on the screen, to dipping into the same popcorn bucket and post-movie hot takes. We set out to use this iconic combo at AMC Theatre to establish the concessions & movie going experience as a ritual worthy of sharing. This inspired our idea to turn the Coke and popcorn deal into a movie snack rally cry, celebrating all the different ways friends can share their favorite flavors, giving them permission to Flavor Make their movie snacks.


Introducing: Flavor Make It. The Flavor Make It program celebrates all the different ways friends can share their flavor with AMC and Coca-Cola. The integrated campaign came to life through:

Challenges: This campaign specifically needed to reach 13-19 year olds, which can be challenging with COPPA compliance that rightly protects teens from hyper-specific targeting. While the first campaign flight more generally targeted teens, we learned from our reporting metrics that parents with teens would be a helpful target. Assets were customized to be relevant for this parent audience, and the addition successfully helped us drive more engagement and add to wallet downloads.


The Flavor Make It campaign successfully broke through, establishing Coke and Popcorn as an AMC Theaters ritual:  



Video for AMC Flavor Maker

Entrant Company / Organization Name

Barkley, AMC Theatres


Entry Credits