ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best use of Instagram Video

This award honors the most creative and effective incorporation of video content on Instagram in a social media marketing campaign, or the brand's overall video presence on Instagram.

See previous winners and honorees here.

Finalists

finalist
Mini-Mock: Scared Shitless Fitness
The primary goal was to create a Comedy Central Originals video for the Mini-Mocks franchise that would be shareable and relatable. Scared Shitless Fitness satirized weight loss programs in a way that was instantly relatable to our fan base.
finalist
audience
Russian Doll - Trippy Loops
Russian Doll was Netflix’s new existential comedy about a woman who falls (literally) into a Groundhog Day cycle where no matter how many times she dies, she ends up back in the same place on the same day. And it needed an Instagram account filled with content that embraced the repetition in the series without boring our audience. All in a trippy …
finalist
Team Bose Holiday Animations
To create unique pieces of content that differentiate from what is traditionally featured across athlete and sports media social channels and demonstrate the amazing benefits of the Bose Noise Canceling Headphones 700.   
finalist
Wheel of Whoa by AT&T
Americans using slow internet services spend an outrageous number of hours waiting for their content to load every single year. And with download speeds as high as 940mbps1 and 15x faster upload speeds than Comcast and Spectrum2, AT&T Fiber wants to change that. But with very little product awareness, we were given a small media buy, a tiny budget…
finalist
ZOMBIELAND: DOUBLE TAP Instagram Feed Illusion
As you scroll through Instagram be careful because the ZOMBIELAND: DOUBLE TAP cast might invade your feed! To get Instagram users to engage with the movie, we created a surprise experience where the video alters the feed and the cast interacts with your world.

Nominees

...With MTV
Music is the heart of MTV so 2019 was all about delivering a wide-variety of music-focused franchises to our audience. We have a wide and diverse video portfolio, including topical videos, evergreen series, long-form franchises, event coverage, and more. Through our content, we are able to connect fans and artists, give our audience exclusive access to thei…
Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi bear. Well-known around the world, HARIBO has strategically grown quickly in the U.S. since 2015 but continues to be on a brand awareness journey. Chewy Channel set out to engage more consumers with the brand through something they already do – playing with t…
Henry Danger Stop Motion Pumpkin
Take part in October trends with interesting content that inspires fans and provokes conversation.
National Geographic's Space Saturdays
Saturdays are the one of the most active days of the week for social media. But for National Geographic Channel, Saturdays have always been as empty as the night’s sky in the city. How could we bring life back to a stagnant social media Saturday in a way that engaged and educated our audience and complemented our brand? Enter ‘Space Saturday’—National Geogr…
Plastic Ballerina
Our client is a denim company that employs sustainable technologies in their business. A key area is water conservation and less chemical use to keep water clean. They wanted to highlight their sensitivity to the planet’s boundaries and limitations. They had collaborated with World Wide Fund for Nature (WWF) on an initiative to explore solutions to reduce t…
Two Truths & A Lie: Katie Sturino x Stitch Fix
In November 2019, Stitch Fix launched its second installment of the Katie Sturino x Stitch Fix collaboration. A vibrant collection in sizes XS-3X, the partnership was created to give women of all sizes access to on-trend and perfectly-fitting clothing.  At launch, as part of a broad integrated marketing approach, the social team was tasked with increasin…