THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 12th Annual Shorty Awards Best use of Instagram Video

This award honors the most creative and effective incorporation of video content on Instagram in a social media marketing campaign, or the brand's overall video presence on Instagram.

See previous winners and honorees here.

Winner

Instagram Video
winner
For Every Robbie
  Context WW (formerly Weight Watchers) rebranded globally to transition from a weight loss b…

Finalists

Instagram Video
finalist
Mini-Mock: Scared Shitless Fitness
The primary goal was to create a Comedy Central Originals video for the Mini-Mocks franchise that w…
Instagram Video
finalist
audience honor
Russian Doll - Trippy Loops
Russian Doll was Netflix’s new existential comedy about a woman who falls (literally) into a Ground…
Instagram Video
finalist
Team Bose Holiday Animations
To create unique pieces of content that differentiate from what is traditionally featured across at…
Instagram Video
finalist
Wheel of Whoa by AT&T
Americans using slow internet services spend an outrageous number of hours waiting for their conten…
Instagram Video
finalist
ZOMBIELAND: DOUBLE TAP Instagram Feed Illusion
As you scroll through Instagram be careful because the ZOMBIELAND: DOUBLE TAP cast might invade you…

Nominees

Instagram Video
...With MTV
Music is the heart of MTV so 2019 was all about delivering a wide-variety of music-focused franchis…
Instagram Video
Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi…
Instagram Video
winner
For Every Robbie
  Context WW (formerly Weight Watchers) rebranded globally to transition from a weight loss b…
Instagram Video
Henry Danger Stop Motion Pumpkin
Take part in October trends with interesting content that inspires fans and provokes conversation.
Instagram Video
finalist
Mini-Mock: Scared Shitless Fitness
The primary goal was to create a Comedy Central Originals video for the Mini-Mocks franchise that w…
Instagram Video
National Geographic's Space Saturdays
Saturdays are the one of the most active days of the week for social media. But for National Geogra…
Instagram Video
Plastic Ballerina
Our client is a denim company that employs sustainable technologies in their business. A key area i…
Instagram Video
finalist
audience honor
Russian Doll - Trippy Loops
Russian Doll was Netflix’s new existential comedy about a woman who falls (literally) into a Ground…
Instagram Video
finalist
Team Bose Holiday Animations
To create unique pieces of content that differentiate from what is traditionally featured across at…
Instagram Video
Two Truths & A Lie: Katie Sturino x Stitch Fix
In November 2019, Stitch Fix launched its second installment of the Katie Sturino x Stitch Fix coll…
Instagram Video
finalist
Wheel of Whoa by AT&T
Americans using slow internet services spend an outrageous number of hours waiting for their conten…
Instagram Video
finalist
ZOMBIELAND: DOUBLE TAP Instagram Feed Illusion
As you scroll through Instagram be careful because the ZOMBIELAND: DOUBLE TAP cast might invade you…