12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Arts & Entertainment
Content of the Year
Creative & Media
Team Internet
Tech & Innovation

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Websites & Apps

Best use of Instagram Video

This award honors the most creative and effective incorporation of video content on Instagram in a social media marketing campaign, or the brand's overall video presence on Instagram.

See previous winners and honorees here.
Instagram Video
...With MTV
Music is the heart of MTV so 2019 was all about delivering a wide-variety of music-focused franchises to our audience. We have a wide and diverse video portfolio, including topical videos, evergreen seri…
Instagram Video
Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi bear. Well-known around the world, HARIBO has strategically grown quickly in the U.S. since 2015 but co…
Instagram Video
For Every Robbie
  Context WW (formerly Weight Watchers) rebranded globally to transition from a weight loss brand to an inclusive wellness brand. This included a new tagline, ‘For Every Body’ a desire is to con…
Instagram Video
Henry Danger Stop Motion Pumpkin
Instagram Video
Mini-Mock: Scared Shitless Fitness
The primary goal was to create a Comedy Central Originals video for the Mini-Mocks franchise that would be shareable and relatable. Scared Shitless Fitness satirized weight loss programs in a way that wa…
Instagram Video
National Geographic's Space Saturdays
Saturdays are the one of the most active days of the week for social media. But for National Geographic Channel, Saturdays have always been as empty as the night’s sky in the city. How could we bring lif…
Instagram Video
Plastic Ballerina
Our client is a denim company that employs sustainable technologies in their business. A key area is water conservation and less chemical use to keep water clean. They wanted to highlight their sensitivi…
Instagram Video
Russian Doll - Trippy Loops
Russian Doll was Netflix’s new existential comedy about a woman who falls (literally) into a Groundhog Day cycle where no matter how many times she dies, she ends up back in the same place on the same da…
Instagram Video
Team Bose Holiday Animations
To create unique pieces of content that differentiate from what is traditionally featured across athlete and sports media social channels and demonstrate the amazing benefits of the Bose Noise Canceling …
Instagram Video
Two Truths & A Lie: Katie Sturino x Stitch Fix
In November 2019, Stitch Fix launched its second installment of the Katie Sturino x Stitch Fix collaboration. A vibrant collection in sizes XS-3X, the partnership was created to give women of all sizes a…
Instagram Video
Wheel of Whoa by AT&T
Americans using slow internet services spend an outrageous number of hours waiting for their content to load every single year. And with download speeds as high as 940mbps1 and 15x faster upload speeds t…
Instagram Video
ZOMBIELAND: DOUBLE TAP Instagram Feed Illusion
As you scroll through Instagram be careful because the ZOMBIELAND: DOUBLE TAP cast might invade your feed! To get Instagram users to engage with the movie, we created a surprise experience where the vide…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.