13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 12th Annual Shorty Awards Best use of Instagram Video

This award honors the most creative and effective incorporation of video content on Instagram in a social media marketing campaign, or the brand's overall video presence on Instagram.

See previous winners and honorees here.

Winner

Instagram Video
winner
For Every Robbie
  Context WW (formerly Weight Watchers) rebranded globally to transition from a weight loss brand to an inclusive wellness brand. This included a new tagline, ‘For Every Body’ a desire is to connect to consumers on an authentic, human level.    Brief WW asked us to bring their new ‘wellness for every body’ brand positioning to li…

Finalists

Instagram Video
finalist
Mini-Mock: Scared Shitless Fitness
The primary goal was to create a Comedy Central Originals video for the Mini-Mocks franchise that would be shareable and relatable. Scared Shitless Fitness satirized weight loss programs in a way that was instantly relatable to our fan base.
Instagram Video
finalist
audience
Russian Doll - Trippy Loops
Russian Doll was Netflix’s new existential comedy about a woman who falls (literally) into a Groundhog Day cycle where no matter how many times she dies, she ends up back in the same place on the same day. And it needed an Instagram account filled with content that embraced the repetition in the series without boring our audience. All in a trippy …
Instagram Video
finalist
Team Bose Holiday Animations
To create unique pieces of content that differentiate from what is traditionally featured across athlete and sports media social channels and demonstrate the amazing benefits of the Bose Noise Canceling Headphones 700.   
Instagram Video
finalist
Wheel of Whoa by AT&T
Americans using slow internet services spend an outrageous number of hours waiting for their content to load every single year. And with download speeds as high as 940mbps1 and 15x faster upload speeds than Comcast and Spectrum2, AT&T Fiber wants to change that. But with very little product awareness, we were given a small media buy, a tiny budget…
Instagram Video
finalist
ZOMBIELAND: DOUBLE TAP Instagram Feed Illusion
As you scroll through Instagram be careful because the ZOMBIELAND: DOUBLE TAP cast might invade your feed! To get Instagram users to engage with the movie, we created a surprise experience where the video alters the feed and the cast interacts with your world.

Nominees

Instagram Video
...With MTV
Music is the heart of MTV so 2019 was all about delivering a wide-variety of music-focused franchises to our audience. We have a wide and diverse video portfolio, including topical videos, evergreen series, long-form franchises, event coverage, and more. Through our content, we are able to connect fans and artists, give our audience exclusive access to thei…
Instagram Video
Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi bear. Well-known around the world, HARIBO has strategically grown quickly in the U.S. since 2015 but continues to be on a brand awareness journey. Chewy Channel set out to engage more consumers with the brand through something they already do – playing with t…
Instagram Video
Henry Danger Stop Motion Pumpkin
Take part in October trends with interesting content that inspires fans and provokes conversation.
Instagram Video
National Geographic's Space Saturdays
Saturdays are the one of the most active days of the week for social media. But for National Geographic Channel, Saturdays have always been as empty as the night’s sky in the city. How could we bring life back to a stagnant social media Saturday in a way that engaged and educated our audience and complemented our brand? Enter ‘Space Saturday’—National Geogr…
Instagram Video
Plastic Ballerina
Our client is a denim company that employs sustainable technologies in their business. A key area is water conservation and less chemical use to keep water clean. They wanted to highlight their sensitivity to the planet’s boundaries and limitations. They had collaborated with World Wide Fund for Nature (WWF) on an initiative to explore solutions to reduce t…
Instagram Video
Two Truths & A Lie: Katie Sturino x Stitch Fix
In November 2019, Stitch Fix launched its second installment of the Katie Sturino x Stitch Fix collaboration. A vibrant collection in sizes XS-3X, the partnership was created to give women of all sizes access to on-trend and perfectly-fitting clothing.  At launch, as part of a broad integrated marketing approach, the social team was tasked with increasin…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.