The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 12th Annual Shorty Awards

Henry Danger Stop Motion Pumpkin

Entered in Instagram Video

About this entry

Take part in October trends with interesting content that inspires fans and provokes conversation.

Why does this entry deserve to win?

We know that elaborate pumpkin carving is big with the social audience every year, however it’s the unique ones that really stand out. Last year we did pumpkin carving timelapses that didn’t receive the engagement we had been hoping for. For 2019, we wanted to change up the formula and find a way to really break the mold. With that in mind, we set out to find unique creators and ultimately teamed up with Lawrence Becker. His stop motion style blew us away, so we commissioned him to create a Henry Danger pumpkin that infused the superhero elements of our top show with his fun editing creativity.


The end results blew us away! The video received an aggregate of over 165K views and 530K impressions. We were so happy with how the stop motion pumpkin turned out that we placed it on the Henry Danger AND Nickelodeon Instagram accounts! On the Nickelodeon Instagram account, it grew to be our most-watched organic video of the month Fans were amazed; many commenting about how cool the post turned out and wondering how the video was made.


Entrant Company / Organization Name

Nickelodeon & Lawrence Becker


Entry Credits