The primary goal was to create a Comedy Central Originals video for the Mini-Mocks franchise that would be shareable and relatable. Scared Shitless Fitness satirized weight loss programs in a way that was instantly relatable to our fan base.
With an eye-catching thumbnail image (the copy “I FOUNDED SCARED SHITLESS FITNESS” on top of a still of a woman being chased by a chainsaw-wielding psychopath), the Instagram version acts as a perfect one-minute distillation of what Scared Shitless Fitness is all about.
Scared Shitless Fitness received 15.5M total views across platforms and 405k total engagements. It was the second most viewed episode of Mini-Mocks of 2019.
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