11th Annual Shorty Awards Categories
See below for official categories. The regular entry deadline is
February 7th, 2019
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 9th Annual Shorty Awards
Best Overall Facebook Presence
This category honors brands, organizations or institutions that use Facebook's native tools effectively. Unlike
Best use of Facebook
, this award is for a brand's year-round presence.
See previous winners and honorees here.
AJ+ is Al Jazeera's digital-only offshoot that creates news for the connected generation. In a big bet on distributed content, AJ+ traded a website for an editorial strategy centered on building audiences directly on Facebook. By focusing on content and creating engaging videos tailor-made for the social network, AJ+ has been able to relate the ...
Food Network Facebook Page
Food is at the heart of our daily life, and who better to better to bring you your daily fix of food tips, exciting video content, and new recipes than the most trusted brand in food media. Food Network's Facebook page strives to give its nearly 14 million followers everything that they need on a consistent (and yummy) basis.Engaging with our au...
IN THE NOW
Today's social media is a relentless swarm of bees buzzing at light speed up and down the information highway and soaring around the sleepy heads of the audience screaming "Look at this!" Content pimps mistaking cookie cutters for curation tools pummel us with killer Kardashian clowns, cute kittens and/or death and destruction ...
Kin Community is a digital media and entertainment company that inspires Millennial women around the world. At Kin, we believe home is the most important place in the world. So in 2016, we set out to establish ourselves as the trusted go-to source on Facebook in making your home.
Record TV & R7 pages on Facebook
To be honest, we already had a huge Facebook presence at the beginning of 2016. We had more likes on our main page than our top two competitors combined. And all of that without buying media or investing money on Facebook. Everything organic. The goal was to keep growing. But you know how it is – since we were already the leaders in Brazil, it w...
Standing Strong at Standing Rock
As one of the first national media organizations to have video journalists on the ground in North Dakota, Fusion continues to show that this moment and movement are much, much bigger than just a fight for clean water. Fusion's Standing Rock coverage has reached tens of millions of Facebook users and received over 60 million views on Facebook alo...
Van’s Foods | Where Wholesome Meets Awesome
Wholesome food is only beneficial if people enjoy eating it. So Van's Foods set out to establish themselves as the better-for-you breakfast that doesn't sacrifice taste for healthy eating. After all, Van's is the ultimate combination of Wholesome Meets Awesome. We set out to show the wellness-aware community that Van's Foods is the healthy option that mak...
An All-American Story on Facebook
As America's oldest restaurant chain, we at A&W Restaurants know that nostalgia is one of our strongest assets, & we want to celebrate that with our fans on Facebook every day. Using a mix of food images, vintage photos, videos & user-generated content, our goal is to find ways to connect with our fans from multiple generations in an authentic & engaging ...
Best Overall Facebook Presence - ATTN:
ATTN: is an issues-driven media company. Our mission is to deliver engaging content to a mobile-first audience. Every day we produce videos, articles, and commentary telling stories worth your attention. ATTN: believes in informing people to make a social impact. Through compelling, issue-driven content, we strive to engender greater participation in comm...
Carnival Vista Effect - 360 Video with Zach King
Give consumers a one-of-a-kind tour of the all-new Carnival Vista by developing and designing a truly dynamic and innovative 360 degree ship tour highlighting all of the new and differentiated features that Carnival Vista has to offer. By teaming up with internet legend and visual effect guru, Zach King, we were able to pair innovative technology with a...
Chocolaty Sleep Squares
The goal of this campaign was to bring brand exposure to Sleep Squares, a company that offers a chocolaty treat that acts as a sleep aid. To achieve our goal the following objectives were established: 1. Receive 2.7 million impressions from the campaign.2. Target both an English and Spanish speaking audience. 3. Create native advertisements, including me...
We wanted to take depression out of the darkness and make it something talked about openly, in an environment that alleviates the isolation that patients feel.Our objectives for the Lighter Blue unbranded disease education campaign was singularly focused: social engagement. Based Facebook's benchmarks in their ad-buying tool, we estimated: Each dollar spe...
Orphan Black Official Facebook Page
While many brands subscribe to the "always on" mantra, we live it because our fans live it. #CloneClub is a global community who are truly invested in the show. While growth and engagement metrics matter, keeping #CloneClub satiated 365 days a year with clever content is always our goal. We make this show for them and we don't want to let them down.
Sonic the Hedgehog Facebook
Our "pretty-tough-but-ultimately-achieved" objectives:Increase brand awareness around Sonic the Hedgehog, bring new life to the Sonic the Hedgehog brand, decrease negative sentiment around Sonic the Hedgehog, increase positive sentiment around Sonic the Hedgehog, completely revamp Sonic the Hedgehog's social channels to be engaging, increase engagement an...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Regular Entry Deadline is
February 7th, 2019
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