13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps
Of the Year

From the 9th Annual Shorty Awards Best Overall Facebook Presence

This category honors brands, organizations or institutions that use Facebook's native tools effectively. Unlike Best use of Facebook, this award is for a brand's year-round presence.

See previous winners and honorees here.

Winner

Facebook Presence
winner
AJ+
AJ+ is Al Jazeera's digital-only offshoot that creates news for the connected generation. In a big bet on distributed content, AJ+ traded a website for an editorial strategy centered on building audiences directly on Facebook. By focusing on content and creating engaging videos tailor-made for the social network, AJ+ has been able to relate the ne…

Finalists

Facebook Presence
finalist
Food Network Facebook Page
Food is at the heart of our daily life, and who better to better to bring you your daily fix of food tips, exciting video content, and new recipes than the most trusted brand in food media. Food Network's Facebook page strives to give its nearly 14 million followers everything that they need on a consistent (and yummy) basis.Engaging with our audi…
Facebook Presence
finalist
audience
IN THE NOW
Today's social media is a relentless swarm of bees buzzing at light speed up and down the information highway and soaring around the sleepy heads of the audience screaming "Look at this!" Content pimps mistaking cookie cutters for curation tools pummel us with killer Kardashian clowns, cute kittens and/or death and destruction un…
Facebook Presence
finalist
Kin Community
Kin Community is a digital media and entertainment company that inspires Millennial women around the world. At Kin, we believe home is the most important place in the world. So in 2016, we set out to establish ourselves as the trusted go-to source on Facebook in making your home.
Facebook Presence
finalist
Record TV & R7 pages on Facebook
To be honest, we already had a huge Facebook presence at the beginning of 2016. We had more likes on our main page than our top two competitors combined. And all of that without buying media or investing money on Facebook. Everything organic. The goal was to keep growing. But you know how it is – since we were already the leaders in Brazil, it was…
Facebook Presence
finalist
Standing Strong at Standing Rock
As one of the first national media organizations to have video journalists on the ground in North Dakota, Fusion continues to show that this moment and movement are much, much bigger than just a fight for clean water. Fusion's Standing Rock coverage has reached tens of millions of Facebook users and received over 60 million views on Facebook alone…

Nominees

Facebook Presence
Van’s Foods | Where Wholesome Meets Awesome
Wholesome food is only beneficial if people enjoy eating it. So Van's Foods set out to establish themselves as the better-for-you breakfast that doesn't sacrifice taste for healthy eating. After all, Van's is the ultimate combination of Wholesome Meets Awesome. We set out to show the wellness-aware community that Van's Foods is the healthy option that makes…
Facebook Presence
An All-American Story on Facebook
As America's oldest restaurant chain, we at A&W Restaurants know that nostalgia is one of our strongest assets, & we want to celebrate that with our fans on Facebook every day. Using a mix of food images, vintage photos, videos & user-generated content, our goal is to find ways to connect with our fans from multiple generations in an authentic & engaging wa…
Facebook Presence
Best Overall Facebook Presence - ATTN:
ATTN: is an issues-driven media company. Our mission is to deliver engaging content to a mobile-first audience. Every day we produce videos, articles, and commentary telling stories worth your attention. ATTN: believes in informing people to make a social impact. Through compelling, issue-driven content, we strive to engender greater participation in commun…
Facebook Presence
Carnival Vista Effect - 360 Video with Zach King
Give consumers a one-of-a-kind tour of the all-new Carnival Vista by developing and designing a truly dynamic and innovative 360 degree ship tour highlighting all of the new and differentiated features that Carnival Vista has to offer. By teaming up with internet legend and visual effect guru, Zach King, we were able to pair innovative technology with an …
Facebook Presence
Chocolaty Sleep Squares
The goal of this campaign was to bring brand exposure to Sleep Squares, a company that offers a chocolaty treat that acts as a sleep aid. To achieve our goal the following objectives were established: 1. Receive 2.7 million impressions from the campaign.2. Target both an English and Spanish speaking audience. 3. Create native advertisements, including meme…
Facebook Presence
Lighter Blue
We wanted to take depression out of the darkness and make it something talked about openly, in an environment that alleviates the isolation that patients feel.Our objectives for the Lighter Blue unbranded disease education campaign was singularly focused: social engagement. Based Facebook's benchmarks in their ad-buying tool, we estimated: Each dollar spent…
Facebook Presence
Orphan Black Official Facebook Page
While many brands subscribe to the "always on" mantra, we live it because our fans live it. #CloneClub is a global community who are truly invested in the show. While growth and engagement metrics matter, keeping #CloneClub satiated 365 days a year with clever content is always our goal. We make this show for them and we don't want to let them down.
Facebook Presence
Sonic the Hedgehog Facebook
Our "pretty-tough-but-ultimately-achieved" objectives:Increase brand awareness around Sonic the Hedgehog, bring new life to the Sonic the Hedgehog brand, decrease negative sentiment around Sonic the Hedgehog, increase positive sentiment around Sonic the Hedgehog, completely revamp Sonic the Hedgehog's social channels to be engaging, increase engagement and …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!