ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 6th Annual Shorty Awards Best Use of Social Media for Consumer Electronics

This award honors marketing campaigns that have integrated social platforms in a creative and meaningful way to successfully promote consumer electronics. Campaign objectives may include new product launches, offers and promotions and building a strong fan base.

Nominees

SonyPlaystation Uses Social Buzz about PS4 to Build More Sharing, Advocacy at GreatnessAwaits.com
During E3 2013, Playstation announced that their long-awaited PS4 gaming console would be released that fall and they wanted to leverage the real-time social buzz from their die-hard fans to reach new gamers. With so much going on during the biggest gaming event of the year, a simple banner ad campaign wouldn’t break through the noise. To achieve this, …
Beats by Dr. Dre - Holiday Tree Installation
This past holiday season, fans of Beats By Dr. Dre all over the world became part of the leading audio brand’s interactive in-store holiday experience, courtesy of a&g; Labs. Beats by Dr. Dre asked us to help promote their Beats Pill 2.0 during the 2013 holiday season. We developed an ambitious idea to build an in-store holiday installation that feat…
PlayStation’s Social Media Team Key Source for PS4 News
Selling over 2.1 million units within two weeks of launch, the PlayStation 4 (PS4) has been the most successful platform launch ever for the brand and the largest console launch ever (according to DFC Intelligence). Social media was an integral part of the launch strategy from the initial unveiling through the worldwide launch event in November 2013. The…
Xbox One Product Launch
In August 2013, Xbox challenged Ayzenberg to help energize Xbox's social channels, drive up levels of engagement in the brand before the launch of Xbox One. Specifically: Show Xbox’s passion for entertainment, igniting the community to discover and share theirs. The situation was simple. - Xbox had huge communities but low engagement. - Xbox ha…