5th Annual Shorty Social Good Awards Categories

The regular deadline is on Wednesday, August 26th, 2020.

From the 6th Annual Shorty Awards Best Use of Social Media for Consumer Electronics

This award honors marketing campaigns that have integrated social platforms in a creative and meaningful way to successfully promote consumer electronics. Campaign objectives may include new product launches, offers and promotions and building a strong fan base.


SonyPlaystation Uses Social Buzz about PS4 to Build More Sharing, Advocacy at GreatnessAwaits.com
During E3 2013, Playstation announced that their long-awaited PS4 gaming console would be released that fall and they wanted to leverage the real-time social buzz from their die-hard fans to reach new gamers. With so much going on during the biggest gaming event of the year, a simple banner ad campaign wouldn’t break through the noise. To achieve this, …
Beats by Dr. Dre - Holiday Tree Installation
This past holiday season, fans of Beats By Dr. Dre all over the world became part of the leading audio brand’s interactive in-store holiday experience, courtesy of a&g; Labs. Beats by Dr. Dre asked us to help promote their Beats Pill 2.0 during the 2013 holiday season. We developed an ambitious idea to build an in-store holiday installation that feat…
PlayStation’s Social Media Team Key Source for PS4 News
Selling over 2.1 million units within two weeks of launch, the PlayStation 4 (PS4) has been the most successful platform launch ever for the brand and the largest console launch ever (according to DFC Intelligence). Social media was an integral part of the launch strategy from the initial unveiling through the worldwide launch event in November 2013. The…
Xbox One Product Launch
In August 2013, Xbox challenged Ayzenberg to help energize Xbox's social channels, drive up levels of engagement in the brand before the launch of Xbox One. Specifically: Show Xbox’s passion for entertainment, igniting the community to discover and share theirs. The situation was simple. - Xbox had huge communities but low engagement. - Xbox ha…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!