Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse NEW! Discord NEW! Emerging Platform NEW! Facebook Facebook Messenger NEW! Instagram LinkedIn NEW! Multi-Platform NEW! Pinterest NEW! Reddit NEW! Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat NEW! Weibo NEW! WhatsApp NEW! YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 9th Annual Shorty Awards Best use of a Snapchat Filter/Lens

This award honors those most effective and creative use of Snapchat filters or lenses by a brand, agency or organization.

Winner

Snapchat Filter/Lens
winner
#NetflixSwap
In September 2015 Netflix was launched in France. Since then, its community and Netflix 'Original Series' have continuously increased in number and in popularity. French people are fans of Netflix as much as Netflix is fan of French people! That's why the brand maintains a special relationship on a daily basis on social media. As an innovative bra…

Finalists

Snapchat Filter/Lens
finalist
gold
audience
Urban Decay Vice Lipstick Snapchat Lens
The objective was to create a Snapchat lens to promote the launch of Urban Decay's new Vice Lipstick collection. The lens was launched as apart of a social media multi-platform strategy to gain awareness for the lipstick collection and ultimately gain new fans for the brand.
Snapchat Filter/Lens
finalist
Ash vs Evil Dead - Deadite Delight
Two years ago, fans brought us back. They typed. Talked. Screamed. And wrote to lawmakers to bring back Evil Dead. It worked, so we owe these crazy folks a lot, including more and more of...us. In order to do that we needed to spread into the hearts and minds of more and more people. There's a direct correlation here. More people = more episodes. …
Snapchat Filter/Lens
finalist
Call of Duty®: Infinite Warfare - Snapchat Zombies Karaoke
Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of the game. However, those trailers only appeal to a hardcore audience, most of whom are already fans. Our objective was to break the traditional format and introduce it to mainstream culture and ultimately build a brand new fan base.
Snapchat Filter/Lens
finalist
The Daily Show with Trevor Noah Election Snapchat Lens
The main objective of this election Snapchat lens was to raise national brand awareness and drive viewers to The Daily Show with Trevor Noah's Election Night special. In particular, the lens aimed to reach coveted 'millennial' consumers where they are – on Snapchat. Our goal was to rejuvenate The Daily Show's ever-growing young audience as well as…
Snapchat Filter/Lens
finalist
The Exorcist – Neck Breaking Snapchat Lens
In 2016, Fox re-invented the classic horror film, The Exorcist.One of the most iconic scenes of the original film involves a possessed child's head spinning a full 360 degrees, with her neck straining and her bones cracking the entire time.Using modern technology, we wanted to allow users to (safely) replicate that moment.

Nominees

Snapchat Filter/Lens
JBL x NBA  – The NBA Draft #JBLDraftSuit.
JBL is the Official Sound of the NBA and typically signs a few of the key Draft players to be a part of #TeamJBL. The main goal was to increase awareness of the partnership & drive cultural relevancy for JBL within NBA culture. Additionally, the content needed to increase social engagement for JBL and ultimately drive sales of JBL headphones and portables. …
Snapchat Filter/Lens
America’s Next Top Model (Season 23) - GLOW, VH1
VH1 wanted to make splash on Snapchat with an innovative and first-to-market Snapchat Lens to be released on the date of the season premiere. The strong branding of America's Next Top Model created a special challenge, as the Lens needed to sustain a chic, fashionable presentation within the limitations of Snapchat's platform requirements. Working with GLOW…
Snapchat Filter/Lens
Jameson Black Barrel x Movember Snapchat Lens
Following Jameson Irish Whiskey's previous successes on Snapchat (the first spirits brand to have a national, age-gated geofilter on St. Patrick's Day), we wanted to utilize the platform again, this time with a custom lens, to drive awareness of Jameson Black Barrel's major partnership with the Movember Foundation while also highlighting the various cockta…
Snapchat Filter/Lens
Lip Sync Battle Season 3
With our first to market Snapchat lens we looked to exceed app benchmarks, ad awareness and sponsorship association and ultimately drive tune-in with our audience.
Snapchat Filter/Lens
Snapchatting #GoldLife
Starbucks Rewards members are obsessed with earning Gold status. So for the launch of the new Starbucks Rewards loyalty program we decided to give everyone a taste of the Gold life by awarding everyone automatic gold status with just one purchase. Our challenge was to leverage Snapchat to raise awareness for the launch of the new loyalty program and the aut…
Snapchat Filter/Lens
The Rocky Horror Picture Show – Snapchat Lens
In 1975, The Rocky Horror Picture show became a pioneer in audience participation and fan passion. In 2016, Fox re-imagined the show for today's viewer. Along with it, we also wanted to modernize the social experience with the show. We wanted to blend art and technology to inspire people to interact with Rocky Horror like never before. Snapchat's augmented-…
Snapchat Filter/Lens
The Strain - Strigoi Stinger Snapchat
Our objective was to draw a broader audience, generate awareness, and obtain an impactful presence in the midst of Fall premieres.