THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 9th Annual Shorty Awards Best use of a Snapchat Filter/Lens

This award honors those most effective and creative use of Snapchat filters or lenses by a brand, agency or organization.

Winner

Snapchat Filter/Lens
winner
#NetflixSwap
In September 2015 Netflix was launched in France. Since then, its community and Netflix 'Original S…

Finalists

Snapchat Filter/Lens
finalist
gold honor
audience honor
Urban Decay Vice Lipstick Snapchat Lens
The objective was to create a Snapchat lens to promote the launch of Urban Decay's new Vice Lipstic…
Snapchat Filter/Lens
finalist
Ash vs Evil Dead - Deadite Delight
Two years ago, fans brought us back. They typed. Talked. Screamed. And wrote to lawmakers to bring …
Snapchat Filter/Lens
finalist
Call of Duty®: Infinite Warfare - Snapchat Zombies Karaoke
Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of t…
Snapchat Filter/Lens
finalist
The Daily Show with Trevor Noah Election Snapchat Lens
The main objective of this election Snapchat lens was to raise national brand awareness and drive v…
Snapchat Filter/Lens
finalist
The Exorcist – Neck Breaking Snapchat Lens
In 2016, Fox re-invented the classic horror film, The Exorcist.One of the most iconic scenes of the…

Nominees

Snapchat Filter/Lens
JBL x NBA  – The NBA Draft #JBLDraftSuit.
JBL is the Official Sound of the NBA and typically signs a few of the key Draft players to be a par…
Snapchat Filter/Lens
winner
#NetflixSwap
In September 2015 Netflix was launched in France. Since then, its community and Netflix 'Original S…
Snapchat Filter/Lens
America’s Next Top Model (Season 23) - GLOW, VH1
VH1 wanted to make splash on Snapchat with an innovative and first-to-market Snapchat Lens to be re…
Snapchat Filter/Lens
finalist
Ash vs Evil Dead - Deadite Delight
Two years ago, fans brought us back. They typed. Talked. Screamed. And wrote to lawmakers to bring …
Snapchat Filter/Lens
finalist
Call of Duty®: Infinite Warfare - Snapchat Zombies Karaoke
Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of t…
Snapchat Filter/Lens
Jameson Black Barrel x Movember Snapchat Lens
Following Jameson Irish Whiskey's previous successes on Snapchat (the first spirits brand to have …
Snapchat Filter/Lens
Lip Sync Battle Season 3
With our first to market Snapchat lens we looked to exceed app benchmarks, ad awareness and sponsor…
Snapchat Filter/Lens
Snapchatting #GoldLife
Starbucks Rewards members are obsessed with earning Gold status. So for the launch of the new Starb…
Snapchat Filter/Lens
finalist
The Daily Show with Trevor Noah Election Snapchat Lens
The main objective of this election Snapchat lens was to raise national brand awareness and drive v…
Snapchat Filter/Lens
finalist
The Exorcist – Neck Breaking Snapchat Lens
In 2016, Fox re-invented the classic horror film, The Exorcist.One of the most iconic scenes of the…
Snapchat Filter/Lens
The Rocky Horror Picture Show – Snapchat Lens
In 1975, The Rocky Horror Picture show became a pioneer in audience participation and fan passion. …
Snapchat Filter/Lens
The Strain - Strigoi Stinger Snapchat
Our objective was to draw a broader audience, generate awareness, and obtain an impactful presence …
Snapchat Filter/Lens
finalist
gold honor
audience honor
Urban Decay Vice Lipstick Snapchat Lens
The objective was to create a Snapchat lens to promote the launch of Urban Decay's new Vice Lipstic…