ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards Best use of a Snapchat Filter/Lens

This award honors those most effective and creative use of Snapchat filters or lenses by a brand, agency or organization.

Finalists

finalist
gold
audience
Urban Decay Vice Lipstick Snapchat Lens
The objective was to create a Snapchat lens to promote the launch of Urban Decay's new Vice Lipstick collection. The lens was launched as apart of a social media multi-platform strategy to gain awareness for the lipstick collection and ultimately gain new fans for the brand.
finalist
Ash vs Evil Dead - Deadite Delight
Two years ago, fans brought us back. They typed. Talked. Screamed. And wrote to lawmakers to bring back Evil Dead. It worked, so we owe these crazy folks a lot, including more and more of...us. In order to do that we needed to spread into the hearts and minds of more and more people. There's a direct correlation here. More people = more episodes. …
finalist
Call of Duty®: Infinite Warfare - Snapchat Zombies Karaoke
Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of the game. However, those trailers only appeal to a hardcore audience, most of whom are already fans. Our objective was to break the traditional format and introduce it to mainstream culture and ultimately build a brand new fan base.
finalist
The Daily Show with Trevor Noah Election Snapchat Lens
The main objective of this election Snapchat lens was to raise national brand awareness and drive viewers to The Daily Show with Trevor Noah's Election Night special. In particular, the lens aimed to reach coveted 'millennial' consumers where they are – on Snapchat. Our goal was to rejuvenate The Daily Show's ever-growing young audience as well as…
finalist
The Exorcist – Neck Breaking Snapchat Lens
In 2016, Fox re-invented the classic horror film, The Exorcist.One of the most iconic scenes of the original film involves a possessed child's head spinning a full 360 degrees, with her neck straining and her bones cracking the entire time.Using modern technology, we wanted to allow users to (safely) replicate that moment.

Nominees

JBL x NBA  – The NBA Draft #JBLDraftSuit.
JBL is the Official Sound of the NBA and typically signs a few of the key Draft players to be a part of #TeamJBL. The main goal was to increase awareness of the partnership & drive cultural relevancy for JBL within NBA culture. Additionally, the content needed to increase social engagement for JBL and ultimately drive sales of JBL headphones and portables. …
America’s Next Top Model (Season 23) - GLOW, VH1
VH1 wanted to make splash on Snapchat with an innovative and first-to-market Snapchat Lens to be released on the date of the season premiere. The strong branding of America's Next Top Model created a special challenge, as the Lens needed to sustain a chic, fashionable presentation within the limitations of Snapchat's platform requirements. Working with GLOW…
Jameson Black Barrel x Movember Snapchat Lens
Following Jameson Irish Whiskey's previous successes on Snapchat (the first spirits brand to have a national, age-gated geofilter on St. Patrick's Day), we wanted to utilize the platform again, this time with a custom lens, to drive awareness of Jameson Black Barrel's major partnership with the Movember Foundation while also highlighting the various cockta…
Lip Sync Battle Season 3
With our first to market Snapchat lens we looked to exceed app benchmarks, ad awareness and sponsorship association and ultimately drive tune-in with our audience.
Snapchatting #GoldLife
Starbucks Rewards members are obsessed with earning Gold status. So for the launch of the new Starbucks Rewards loyalty program we decided to give everyone a taste of the Gold life by awarding everyone automatic gold status with just one purchase. Our challenge was to leverage Snapchat to raise awareness for the launch of the new loyalty program and the aut…
The Rocky Horror Picture Show – Snapchat Lens
In 1975, The Rocky Horror Picture show became a pioneer in audience participation and fan passion. In 2016, Fox re-imagined the show for today's viewer. Along with it, we also wanted to modernize the social experience with the show. We wanted to blend art and technology to inspire people to interact with Rocky Horror like never before. Snapchat's augmented-…
The Strain - Strigoi Stinger Snapchat
Our objective was to draw a broader audience, generate awareness, and obtain an impactful presence in the midst of Fall premieres.