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11th Annual Shorty Awards Categories

See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Urban Decay Vice Lipstick Snapchat Lens

Gold Distinction in Snapchat Filter/Lens

Audience Honor in Snapchat Filter/Lens

About this entry

The objective was to create a Snapchat lens to promote the launch of Urban Decay's new Vice Lipstick collection. The lens was launched as apart of a social media multi-platform strategy to gain awareness for the lipstick collection and ultimately gain new fans for the brand.

Why does this entry deserve to win?

Our strategy was simple, create a fun, dynamic lens that embodied our brand's 2 mantras:

#1. Feminine, Dangerous and Fun

#2. Beauty with an Edgy

We focused on showcasing 5 of our most standout shades of lipstick using a kiss animation that gave the lens life and movement.


Urban Decay Cosmetics was the first-ever luxe beauty brand to launch a Snapchat lens! The lens lasted for a 24 hour time period and garnered nearly 124 million impressions, and almost 49 million views. The lens was seen by 27 million unique Snapchatters, who spent an average of 35 seconds interacting with the lens.

The lens was also used by celebrities such as Kourtney Kardashian and social media influencers like MannyMUA, Kristin Leanne, and many more.


Video for Urban Decay Vice Lipstick Snapchat Lens

Produced by

Urban Decay Cosmetics

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019