Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 9th Annual Shorty Awards

The Exorcist – Neck Breaking Snapchat Lens

Finalist in Snapchat Filter/Lens

About this entry

In 2016, Fox re-invented the classic horror film, The Exorcist.

One of the most iconic scenes of the original film involves a possessed child's head spinning a full 360 degrees, with her neck straining and her bones cracking the entire time.

Using modern technology, we wanted to allow users to (safely) replicate that moment.

Why does this entry deserve to win?

By partnering with Snapchat, we created a piece of augmented reality that did just that.

With a combination of motion tracking, graphics, animation, and 3D modeling, we executed the first lens that allowed users to snap their necks, spin their heads around in 360, and share their demonic possessions with all their friends.

Results

The results were scary.

The Lens was seen in Snapchatter's cameras over 34.7M times. From there, it was posted to a Direct Snap or Story over 3.4M times, and as a result, was viewed by Snapchatters over 52.5M times. It outperformed our initial expectations by 5x.

Overall, the total execution reached 35.5M Unique Snapchatters throughout the day!

Media

Video for The Exorcist – Neck Breaking Snapchat Lens

Entrant Company / Organization Name

Fox Broadcasting Company, Snap Inc.

Entry Credits