THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 8th Annual Shorty Awards Best use of an Emerging Platform

This award honors the most effective and creative campaigns optimized for an emerging platform. Describe why your team chose the platform, how it enhanced your campaign and how it met or exceeded your goals and objectives.

Nominees

finalist
Fred Water: “Our Flask Runneth Over”
There has always been, and will always be, more pockets than cup holders. Fred Water is designed to…
Nestle Drumstick #FirstDayofSummer Livestream
Drumstick's mission is to spread the carefree spirit of summer. On the brand's most ownable day of …
#NonStopLondon Periscope
In the air travel world of growing competition and increasingly discerning consumers, a key object…
Another Period: Native Advertisements
Comedy Central wanted a strong television premiere for a new series, Another Period, and wasn't afr…
Anthropologie’s Real-time Presence on Periscope
At the very heart of our social media strategy is the desire to develop relationships with our cust…
Applebee's Taste The Change
Applebee's has been around the social block a time or two. They have the trophies—and a few sexy sc…
Audi Be my ValenTTine
The new Audi TT launched to the public late 2014. The TT is aimed at young audience, with a high di…
BMW Periscope Sales Floor
The BMW i3 was experiencing fewer new leads in Q3/Q4 of 2015 due to a lack of a media buy and fewer…
Bravo and Oxygen's First-To-Market Partnership Activation with Dubsmash
The objective of partnering with the emerging, buzzy new app, Dubsmash was to create an immersiv…
Come Seek Live
There are long-standing negative perceptions of cruising among a new generation who hasn't cruised …
Coors Light Sacks
Coors Light has always been known as humorous and a bit cheeky. April Fools day was an opportunity …
finalist
gold honor
Ex Machina TINDER TURING TEST
Ex Machina is a film that explores the relationships between humans and artificial beings, raising …
finalist
LinkedIn Proves Importance of Destination Marketing for Philadelphia
Some people don't think of a destination marketing organization (DMO) as a significant contributor …
MYER Spring '15 Runway to Live-Way
To launch the new Spring-Summer fashion season for MYER, Australia's largest retailer. With MYER's …
winner
Mr. Robot: Debt Deletion
To promote the premiere of USA Network's new show Mr. Robot, USA and ISL created a massive, first o…
Old Spice & Imgur, Make a Smellmitment
Old Spice wanted a way to engage with millennial males with the Smellmitmentcampaign through their …
finalist
bronze honor
Selfie Induced Horror
For the release of the film THE GALLOWS, Warner Bros wanted to gain attention and engagement from …
finalist
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a h…
finalist
Sour Patch Kids’ Singles Awareness Day
Sour Patch Kids had one goal in 2015 - to increase awareness via reach, measured by impressions, am…
The BMW M2 Live Launch
The M2 is the most anticipated "driver's car" of the year for BMW's greatest fans. Interested drive…
The Finals Guinea Pig
Netflix noticed a recurring social conversation that happened during every finals week: students co…
finalist
The Gallows Scare Test
Our goal was to create an influencer program to generate interest and excitement around the release…
The Spotify Portfolio
How do you make something original out of your portfolio of creative advertising work?
The Wall Street Journal on LINE app
The WSJ's goal in building a presence on the LINE app was to reach the platform's 212 million-plus …
Undateable: Live via Periscope
For this season of Undateable, NBC chose to do something that had not been done in decades: air eve…
Virtually Porsche
Porsche Cars North America built a Porsche Experience Center (PEC) in Atlanta to provide an immersi…
WWE Tough Enough
The return of WWE's reality show WWE Tough Enough to USA Network introduced viewers to one of our m…
eBay + Imgur = <3
eBay came to us with a very specific, yet complex and exciting challenge. They wanted us to lead…
iHeartRadio + Smule Sing! Duet with LeAnn Rimes
iHeartRadio is a service for music lovers run by music lovers. We connect fans with their favorite …