THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best use of an Emerging Platform

This award honors the most effective and creative campaigns optimized for an emerging platform. Describe why your team chose the platform, how it enhanced your campaign and how it met or exceeded your goals and objectives.

Winner

Emerging Platform
winner
Mr. Robot: Debt Deletion
To promote the premiere of USA Network's new show Mr. Robot, USA and ISL created a massive, first o…

Finalists

Emerging Platform
finalist
gold honor
Ex Machina TINDER TURING TEST
Ex Machina is a film that explores the relationships between humans and artificial beings, raising …
Emerging Platform
finalist
bronze honor
Selfie Induced Horror
For the release of the film THE GALLOWS, Warner Bros wanted to gain attention and engagement from …
Emerging Platform
finalist
Fred Water: “Our Flask Runneth Over”
There has always been, and will always be, more pockets than cup holders. Fred Water is designed to…
Emerging Platform
finalist
LinkedIn Proves Importance of Destination Marketing for Philadelphia
Some people don't think of a destination marketing organization (DMO) as a significant contributor …
Emerging Platform
finalist
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a h…
Emerging Platform
finalist
Sour Patch Kids’ Singles Awareness Day
Sour Patch Kids had one goal in 2015 - to increase awareness via reach, measured by impressions, am…
Emerging Platform
finalist
The Gallows Scare Test
Our goal was to create an influencer program to generate interest and excitement around the release…

Nominees

Emerging Platform
Nestle Drumstick #FirstDayofSummer Livestream
Drumstick's mission is to spread the carefree spirit of summer. On the brand's most ownable day of …
Emerging Platform
#NonStopLondon Periscope
In the air travel world of growing competition and increasingly discerning consumers, a key object…
Emerging Platform
Another Period: Native Advertisements
Comedy Central wanted a strong television premiere for a new series, Another Period, and wasn't afr…
Emerging Platform
Anthropologie’s Real-time Presence on Periscope
At the very heart of our social media strategy is the desire to develop relationships with our cust…
Emerging Platform
Applebee's Taste The Change
Applebee's has been around the social block a time or two. They have the trophies—and a few sexy sc…
Emerging Platform
Audi Be my ValenTTine
The new Audi TT launched to the public late 2014. The TT is aimed at young audience, with a high di…
Emerging Platform
BMW Periscope Sales Floor
The BMW i3 was experiencing fewer new leads in Q3/Q4 of 2015 due to a lack of a media buy and fewer…
Emerging Platform
Bravo and Oxygen's First-To-Market Partnership Activation with Dubsmash
The objective of partnering with the emerging, buzzy new app, Dubsmash was to create an immersiv…
Emerging Platform
Come Seek Live
There are long-standing negative perceptions of cruising among a new generation who hasn't cruised …
Emerging Platform
Coors Light Sacks
Coors Light has always been known as humorous and a bit cheeky. April Fools day was an opportunity …
Emerging Platform
MYER Spring '15 Runway to Live-Way
To launch the new Spring-Summer fashion season for MYER, Australia's largest retailer. With MYER's …
Emerging Platform
Old Spice & Imgur, Make a Smellmitment
Old Spice wanted a way to engage with millennial males with the Smellmitmentcampaign through their …
Emerging Platform
The BMW M2 Live Launch
The M2 is the most anticipated "driver's car" of the year for BMW's greatest fans. Interested drive…
Emerging Platform
The Finals Guinea Pig
Netflix noticed a recurring social conversation that happened during every finals week: students co…
Emerging Platform
The Spotify Portfolio
How do you make something original out of your portfolio of creative advertising work?
Emerging Platform
The Wall Street Journal on LINE app
The WSJ's goal in building a presence on the LINE app was to reach the platform's 212 million-plus …
Emerging Platform
Undateable: Live via Periscope
For this season of Undateable, NBC chose to do something that had not been done in decades: air eve…
Emerging Platform
Virtually Porsche
Porsche Cars North America built a Porsche Experience Center (PEC) in Atlanta to provide an immersi…
Emerging Platform
WWE Tough Enough
The return of WWE's reality show WWE Tough Enough to USA Network introduced viewers to one of our m…
Emerging Platform
eBay + Imgur = <3
eBay came to us with a very specific, yet complex and exciting challenge. They wanted us to lead…
Emerging Platform
iHeartRadio + Smule Sing! Duet with LeAnn Rimes
iHeartRadio is a service for music lovers run by music lovers. We connect fans with their favorite …