How do you make something original out of your portfolio of creative advertising work?
Swedish Art Director Christian Söderholm has created his portfolio at Spotify. And while we've seen portfolios been built on platforms like Facebook, YouTube and Instagram before, this is the first time its been done entirely on Spotify.
While of course being forced to work within Spotify's limitations, Christian has tried to use it as an advantage. Each of his advertising cases are presented as an album, with the cover image used to show visuals. The place for song titles are used to make a short description of each case. And the actual songs are used as audio case presentations of his work. Even his biography is created in the same way.
So now everyone can save his advertising work next to their favorite albums and playlists. And as a bonus, Christian is now also actually getting payed each time someone is "listening" to his portfolio!
He's now now hoping to get 250 Spotify-followers so he will be able to add and use "verified artist" only features like merchandise and tour dates in a creative way to his portfolio.
The portfolio was first written about in Adweek, one of the biggest advertising-trade publications in the world, and was after that picked up by a variety of industry media around the world. It was also widely spread in social media as a creative and groundbreaking way of getting exposure for a portfolio. With the help of the exposure since the portfolio was published, Christian has started a new job as an Art Director.
