THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 9th Annual Shorty Awards Best Media Buying Strategy on a Shoe-String

This award honors campaigns with the most effective media buying strategies on a shoe-string budget across platforms including social, mobile and video. Media spend budget must be less than $100,000. Programmatic strategies are eligible for this award.

Winner

Shoe-String Media Buying Strategy
winner
audience honor
Untasty Dishes
Dirty water is deadly. It infiltrates the lives of over 663 million people every single day and kil…

Finalists

Shoe-String Media Buying Strategy
finalist
Cafe de Colombia - Greatness is Brewing
Café de Colombia, the public-facing arm of the Colombian Coffee Growers Federation, approached Rokk…
Shoe-String Media Buying Strategy
finalist
LEGOLAND Florida E-commerce BOGO Awesomer Annual Pass Offer
In a crowd of Central Florida theme parks and resorts, LEGOLAND Florida needed to stand out. But…
Shoe-String Media Buying Strategy
finalist
Pincho Factory
Pincho Factory is an award-winning fast casual restaurant based in Miami, serving up pinchos, burge…
Shoe-String Media Buying Strategy
finalist
Tap That Glass – Countdown Videos
Our goal for the Orange is the New Black Season 4 campaign was to make fans feel like they were get…
Shoe-String Media Buying Strategy
finalist
The Periodic Table: Something to Sing About
Every year in mid-October the American Chemical Society celebrates National Chemistry Week as a way…

Nominees

Shoe-String Media Buying Strategy
Silicon Valley Season 3: Native Twitter In-Story Ads
HBO worked with Twitter to take advantage of a beta ad product to creatively align in-story marketi…
Shoe-String Media Buying Strategy
finalist
Cafe de Colombia - Greatness is Brewing
Café de Colombia, the public-facing arm of the Colombian Coffee Growers Federation, approached Rokk…
Shoe-String Media Buying Strategy
finalist
LEGOLAND Florida E-commerce BOGO Awesomer Annual Pass Offer
In a crowd of Central Florida theme parks and resorts, LEGOLAND Florida needed to stand out. But…
Shoe-String Media Buying Strategy
Pasadena City College Pathways To A Four-Year Degree
Pasadena City College's Pathways program is known as the largest and most comprehensive program of …
Shoe-String Media Buying Strategy
finalist
Pincho Factory
Pincho Factory is an award-winning fast casual restaurant based in Miami, serving up pinchos, burge…
Shoe-String Media Buying Strategy
finalist
Tap That Glass – Countdown Videos
Our goal for the Orange is the New Black Season 4 campaign was to make fans feel like they were get…
Shoe-String Media Buying Strategy
finalist
The Periodic Table: Something to Sing About
Every year in mid-October the American Chemical Society celebrates National Chemistry Week as a way…
Shoe-String Media Buying Strategy
Tidy Cats - Stank Face
Pop quiz: If you make cat litter, what's the one thing, the single quality you need to be known for…
Shoe-String Media Buying Strategy
winner
audience honor
Untasty Dishes
Dirty water is deadly. It infiltrates the lives of over 663 million people every single day and kil…