ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards Best use of a Hashtag

This award honors the most creative and effective use of hashtags across any platform for a specific brand, cause, marketing campaign, product, or service.

See previous winners and honorees here.

Finalists

finalist
gold
#CATmageddon
Most people don't spend a lot of time thinking about tobacco or its consequences, so truth is constantly trying to find a new way to tell an old story. We needed to connect smoking to something our audience cares about as much as themselves: their pets. 65% of U.S. households own a pet, which equates to 79.7 million homes. For our #CATmageddon cam…
finalist
silver
Donald Trump Encouraged Voters to #AskTheGays. So We Answered.
Just days after the horrific shooting at Pulse nightclub in Orlando, Donald Trump had the audacity to pander to LGBTQ voters. While on the campaign trail in North Carolina, Trump challenged his skeptics to "ask the gays" about where he stood on LGBTQ equality.Trump argued that he would protect LGBTQ people and be a president for all Americans, but…
finalist
bronze
Starbucks Brings the #GoldLife to Millions of Customers
In January 2016, Starbucks had one of the best loyalty programs in the world. Eleven million members strong and growing, "My Starbucks Rewards" was touted as industry-leading by media and investors. Then, in February, Starbucks made a surprising announcement: after much consideration, the company would replace the existing loyalty program with a n…
finalist
Starting a Women’s Empowerment Movement with EcoTools #MyTrueBeauty
In 2007, eco-friendly products were starting to gain demand, and EcoTools saw an opportunity to pioneer a new kind of beauty product. A line that would not only preserve the beauty of the environment but also help women feel more beautiful. Giving back has always been at the core of the brand and since launch they have donated more than $1 million…
finalist
#iVoteCat
Less Pawlitics. More Cats. During one of the most grueling election seasons in recent history, World's Best Cat Litter™ sought to put the dirty "pawlitics" on pause with #iVoteCat, a feel-good campaign that asked people to show their support for cats, no matter who they were voting for on November 8th.World's Best Cat Litter™, a natural cat litter…

Nominees

Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort to get people eating Real Food, at least 1 day a week.After a year of inspiring fans to eat Real Food, we wanted to align with people's natural desire to give back during the holiday season, and empower them to give Real Food to families struggling with hunger…
#1917LIVE
What if Twitter existed 100 years ago? Just imagine, Russia's Tsar Nicholas II, after signing a forced abdication in March 1917, he reaches—not for his usual cigarette—but instead…his iPhone.Presenting arguably the most ambitious, large-scale LIVE history re-enactment to ever be attempted on Twitter, #1917LIVE is a project that aims to tell the story of the…
#StopThisMovie - Genocide in Burundi
On the 15th of November 2016, the FIDH (International Federation of Human Rights) launched #StopThisMovie, a campaign designed to raise awareness among the general public and catch the attention of the United Nations concerning the situation in Burundi. Our challenge was to denounce through a social media campaign, centered around a shocking trailer, the at…
#ilooklikeadeveloper
According to a Department of Labor Current Population Survey, only 34% of all Web Developers are women. Our goal was to raise awareness and inspire females to pursue a career in tech.On Women's Equality Day, Friday, August 26, 2016, General Assembly launched our #ilooklikeadeveloper event series. The campaign aimed to empower women in tech and inspire women…