ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

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Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

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Environment

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Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

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Integrated Experiences

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Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

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Entertainment Partnership

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

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Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

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Partnership Team

PR Team

Production Team

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Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards

#ilooklikeadeveloper

Entered in Hashtag

About this entry

According to a Department of Labor Current Population Survey, only 34% of all Web Developers are women. Our goal was to raise awareness and inspire females to pursue a career in tech.

On Women's Equality Day, Friday, August 26, 2016, General Assembly launched our #ilooklikeadeveloper event series. The campaign aimed to empower women in tech and inspire women and girls who are considering careers in web development.

Why does this entry deserve to win?

In an effort to create awareness, get more women interested in coding and empowered to pursue work they love, General Assembly partnered with several local and global organizations to host several #ilooklikeadeveloper events at our campuses across the world. The night of coding and fellowship consisted of a networking event and a panel of top female developers. The women discussed how they got started in the industry, what an average day looks like, which coding languages to learn, and more. After the panel, General Assembly's web development instructors led the event attendees in writing their first line of code.

The events were designed to reach beyond the classroom and into the social news feeds of women everywhere. We used a hashtag as the events name to encourage posting throughout the evening and even made time for attendees to post selfies on social media using the hashtag. We wrote the hashtag on some of our campus' chalkboard walls (we're known for our walls adorned with motivational quotes and inspiring thought leaders), so attendees had a fun backdrop for their selfies.

We didn't want to "own" the hashtag so we didn't use our brand name in it. We wanted women everywhere to use it, even if they weren't able to attend one of our events.

Results

We hosted 18 events across the globe that attracted 2,452 attendees and gained 495 leads, which has led to $17,301 in revenue thus far (we expect to gain more revenue over time).

Event attendees engaged online, too, through using the hashtag. The hashtag amassed 724 original tweets and 190 Instagram posts. Google took notice and reached out to us asking for permission to use our hashtag on International Programmers' Day (Monday, September 12, 2016). They created a series of tweets (with accompanying graphics) for their @GoogleDevs Twitter account, which has over 1.85million followers. The tweets gained nearly 1,000 RTs and nearly 1,500 likes.

Media

Produced by

General Assembly

Links

Entry Credits