THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad

From the 9th Annual Shorty Awards Best Online Community

This award honors the management of an online community to effectively engage with, collaborate with and grow it's participants.

See previous winner and honorees here.

Winner

Online Community
winner
Twitter Beef
Seven out of ten people are not aware that Wendy's serves hamburgers made from fresh, never-frozen …

Finalists

Online Community
finalist
gold honor
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …
Online Community
finalist
American Horror Story: Roanoke
The American Horror Story Season 6 marketing objective was simple: keep the season 6 theme a myster…
Online Community
finalist
audience honor
WomanOn by Pfizer
WomanOn was created as an unbranded social ecosystem to help educate and provide support to women d…
Online Community
finalist
Writing With Grace: Fan Co-Create the Ultimate YA Novella on Wattpad
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…
Online Community
finalist
iHeartRadio Best Fan Army Award
Many music award shows feature a category honoring the most dedicated fans on the planet. But in ea…

Nominees

Online Community
finalist
gold honor
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …
Online Community
finalist
American Horror Story: Roanoke
The American Horror Story Season 6 marketing objective was simple: keep the season 6 theme a myster…
Online Community
Back to School Campaign
While Nutella has over 90% awareness, household penetration is much lower. Consumer research shows …
Online Community
Dr Pepper Community Management
Dr Pepper has a unique strength as a true passion brand. Whether it's the taste, the nostalgia, or …
Online Community
Girls Who Code Loop
Girls Who Code is a fast-growing non-profit with an urgent mission that resonates deeply with Small…
Online Community
Liberty Mutual Insurance: Team USA Fan Engagement
In celebration of Liberty Mutual's sponsorship of Team USA for the Olympic Games Rio 2016 and U.…
Online Community
MS LifeLines - The Power of Community
Every year, more than 10,000 people are diagnosed with relapsing multiple sclerosis in the US.Our c…
Online Community
Many Faces of OFF
The worst day for many people with Parkinson's disease (PwP) is the day they're diagnosed. The seco…
Online Community
Pay Up
Pay Up is a Slack-based community of women in tech dedicated to fostering conversations about the g…
Online Community
winner
Twitter Beef
Seven out of ten people are not aware that Wendy's serves hamburgers made from fresh, never-frozen …
Online Community
finalist
audience honor
WomanOn by Pfizer
WomanOn was created as an unbranded social ecosystem to help educate and provide support to women d…
Online Community
finalist
Writing With Grace: Fan Co-Create the Ultimate YA Novella on Wattpad
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…
Online Community
finalist
iHeartRadio Best Fan Army Award
Many music award shows feature a category honoring the most dedicated fans on the planet. But in ea…
Online Community
“Dare To Travel” | A Travel Show Designed for the Digital Generation
In an era of ever more pervasive media fragmentation and ad blocking, it's harder and harder for br…
Online Community
“The Disappearing Girl” | A YA Interactive Drama Played Out Over Social Media
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…