THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best Online Community

This award honors the management of an online community to effectively engage with, collaborate with and grow it's participants.

See previous winner and honorees here.

Winner

Online Community
winner
Twitter Beef
Seven out of ten people are not aware that Wendy's serves hamburgers made from fresh, never-frozen …

Finalists

Online Community
finalist
gold honor
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …
Online Community
finalist
American Horror Story: Roanoke
The American Horror Story Season 6 marketing objective was simple: keep the season 6 theme a myster…
Online Community
finalist
audience honor
WomanOn by Pfizer
WomanOn was created as an unbranded social ecosystem to help educate and provide support to women d…
Online Community
finalist
Writing With Grace: Fan Co-Create the Ultimate YA Novella on Wattpad
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…
Online Community
finalist
iHeartRadio Best Fan Army Award
Many music award shows feature a category honoring the most dedicated fans on the planet. But in ea…

Nominees

Online Community
Back to School Campaign
While Nutella has over 90% awareness, household penetration is much lower. Consumer research shows …
Online Community
Dr Pepper Community Management
Dr Pepper has a unique strength as a true passion brand. Whether it's the taste, the nostalgia, or …
Online Community
Girls Who Code Loop
Girls Who Code is a fast-growing non-profit with an urgent mission that resonates deeply with Small…
Online Community
Liberty Mutual Insurance: Team USA Fan Engagement
In celebration of Liberty Mutual's sponsorship of Team USA for the Olympic Games Rio 2016 and U.…
Online Community
MS LifeLines - The Power of Community
Every year, more than 10,000 people are diagnosed with relapsing multiple sclerosis in the US.Our c…
Online Community
Many Faces of OFF
The worst day for many people with Parkinson's disease (PwP) is the day they're diagnosed. The seco…
Online Community
Pay Up
Pay Up is a Slack-based community of women in tech dedicated to fostering conversations about the g…
Online Community
“Dare To Travel” | A Travel Show Designed for the Digital Generation
In an era of ever more pervasive media fragmentation and ad blocking, it's harder and harder for br…
Online Community
“The Disappearing Girl” | A YA Interactive Drama Played Out Over Social Media
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…