13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps
Of the Year

From the 9th Annual Shorty Awards Best Online Community

This award honors the management of an online community to effectively engage with, collaborate with and grow it's participants.

See previous winner and honorees here.

Winner

Online Community
winner
Twitter Beef
Seven out of ten people are not aware that Wendy's serves hamburgers made from fresh, never-frozen beef. Focus groups said they did not believe the fresh beef claim because it has to be frozen to be transported. This lead us to exclaim to each other on more than one occasion, "Have these people forgotten about refrigeration?"Starting in 2016, Wend…

Finalists

Online Community
finalist
gold
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort to get people eating Real Food, at least 1 day a week.After a year of inspiring fans to eat Real Food, we wanted to align with people's natural desire to give back during the holiday season, and empower them to give Real Food to families struggling w…
Online Community
finalist
American Horror Story: Roanoke
The American Horror Story Season 6 marketing objective was simple: keep the season 6 theme a mystery and send fans into a frenzy. To achieve this objective, the AHS social channels supported and spearheaded a campaign designed to keep fans in the dark while sparking engagement and conversation on social channels.
Online Community
finalist
audience
WomanOn by Pfizer
WomanOn was created as an unbranded social ecosystem to help educate and provide support to women during their menopause journey. All content is crafted to encourage women to engage the community and play an active role in making healthcare decisions, while driving them to their menopause healthcare practitioner to discuss hormone replacement ther…
Online Community
finalist
Writing With Grace: Fan Co-Create the Ultimate YA Novella on Wattpad
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new," "trendsetting," and "innovative." Unfortunately for wireless carriers like AT&T, these young consumers tend to give most of the "innovation" credit to the companies that make the devices, not the networks that run them. Overwhelmed by a lack of di…
Online Community
finalist
iHeartRadio Best Fan Army Award
Many music award shows feature a category honoring the most dedicated fans on the planet. But in each of those shows, the award goes to the musician, not the fan group. For the 2016 iHeartRadio Music Awards, iHeartRadio decided to give a face to the fans behind the artist's success and put the control and the victory of the Best Fan Army Award in …

Nominees

Online Community
Back to School Campaign
While Nutella has over 90% awareness, household penetration is much lower. Consumer research shows that beyond spreading Nutella on a piece of toast, people are unaware how else to eat Nutella, limiting how frequently they use the product and ultimately purchase it. As a result, we were tasked with showcasing ways the brand's target market – moms – can make…
Online Community
Dr Pepper Community Management
Dr Pepper has a unique strength as a true passion brand. Whether it's the taste, the nostalgia, or the brand personality, our fans flat out love Dr Pepper. Our social accounts are flooded with comments about love, craving, and loyalty on a daily basis. Without having a true brick and mortar store to facilitate interactions, we realized we had a special oppo…
Online Community
Girls Who Code Loop
Girls Who Code is a fast-growing non-profit with an urgent mission that resonates deeply with Small Planet. They are closing the gender gap in technology by offering programs in coding and support to middle school and high school girls. Participation has grown so rapidly that Girls Who Code has been forced to address two challenges — how to maintain and str…
Online Community
Liberty Mutual Insurance: Team USA Fan Engagement
In celebration of Liberty Mutual's sponsorship of Team USA for the Olympic Games Rio 2016 and U.S. judo gold medalist, Kayla Harrison, the Community Management team launched a campaign to participate with fans during the biggest event of the summer. Liberty Mutual Insurance has the unique value proposition of insuring all medals won by Team USA at the Ol…
Online Community
MS LifeLines - The Power of Community
Every year, more than 10,000 people are diagnosed with relapsing multiple sclerosis in the US.Our challenge was to reignite interest in Rebif® (interferon beta-1a), a gold standard in treating relapsing MS for over 15 years. Now, unlike when it was introduced, Rebif faced more than 10 competitors. But Rebif had one advantage others lacked: MS LifeLines, a p…
Online Community
Many Faces of OFF
The worst day for many people with Parkinson's disease (PwP) is the day they're diagnosed. The second worst, the day their symptoms intermittently reappear—even while on treatment. These are called OFF periods, and more than a third of the one million PwPs in the U.S. contend with them.OFF manifests in different ways. For some, it is shaking. For others, it…
Online Community
Pay Up
Pay Up is a Slack-based community of women in tech dedicated to fostering conversations about the gender wage gap. We knew that women were having conversations about work and money in their private lives, and we wanted to bring them out into the open, and offer them strategies and resources to take back to their everyday lives. We had two main goals in star…
Online Community
“Dare To Travel” | A Travel Show Designed for the Digital Generation
In an era of ever more pervasive media fragmentation and ad blocking, it's harder and harder for brands to connect with young people through traditional advertising outlets. As such, brands are increasingly finding that the best way to market their products is to create entertainment that consumers actively seek out. This is particularly true when marketing…
Online Community
“The Disappearing Girl” | A YA Interactive Drama Played Out Over Social Media
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new," "trendsetting," and "innovative." Unfortunately for wireless carriers like AT&T, these young consumers tend to give most of the "innovation" credit to the companies that make the devices, not the networks that run them. Overwhelmed by a lack of differentiat…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!