ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards

Pay Up

Entered in Online Community

About this entry

Pay Up is a Slack-based community of women in tech dedicated to fostering conversations about the gender wage gap.

We knew that women were having conversations about work and money in their private lives, and we wanted to bring them out into the open, and offer them strategies and resources to take back to their everyday lives. We had two main goals in starting Pay Up: 1) Cultivate a self-sustaining, organic community on a new platform and 2) create a close relationship with a specific audience niche of potential Washington Post readers, and learn to serve them better.

Why does this entry deserve to win?

In early 2016, we launched the Pay Up community in beta form by inviting about 25 women in tech to join our group. They applied to join the community through a submission form on the Post's website, and we chose 25 women from a diversity of ages, experiences and locations. For a month, we gently guided conversation so that members could get to know each other in an organic way. These beta users have become core members of our community.

The internal architecture of our community is what makes it special. After being vetted by our team, members are added to the Slack community and immediately join introductions and ground rules channels, where they are prompted to acknowledge the rules of the community before they introduce themselves to the group.

Members can chat with each other in the "general" channel or one-to-one. In addition, Pay Up also has formal programming led by Washington Post staff. Every week or so, we hold a live Q&A session or roundtable discussion in channels dedicated to programming. Q&A sessions in the past have featured experts in negotiation and workplace inclusion, as well as well-known feminist writers like Jessica Bennett, author of Feminist Fight Club. These sessions function as "live" events; members gather in the Q&A channel at an agreed-upon time and have exclusive access to these experts. Similarly, our roundtable discussions also function as "live" events, but are much more loosely structured to encourage conversation and debate among Pay Up members. Some past topics include what women wear to work, how to deal with being fired, and managing mental illness in the workplace. Often, these conversations will last long after the official roundtable has ended, prompting members to start their own channels specifically dedicated to these topics.

Beyond the work of cultivating an organic and self-sustaining community, Post journalists also write articles inspired by discussions in the community, both for The Washington Post online and for the Medium publication we've started. We're often inspired by questions or stories in the group about a given topic or problem. We then report out articles, sometimes including Pay Up members as sources, with additional research. The result is journalism we can deliver back to the community that speaks directly to them.

Results

A distinct challenge in executing this project was the lack of existing benchmarks against which we could measure our work. So, we worked to create our own metrics for success.

One of those metrics was the percentage of members referred by current members, which we thought would be a great measure for members' satisfaction. Of the 500+ current members, 30% of them have been referred by an existing member. We also wrote 20 stories both for The Washington Post and for our Medium publication, garnering tens of thousands of page views, and we've started a weekly newsletter with nearly 60% open rate. The community has been cited by Wired, Nieman Lab, and the Online News Association as an exemplary use of Slack for audience engagement in journalism.

Most importantly, we've seen countless women find the friends, colleagues, and mentors they can count on for advice and support. Whether that's asking people to read over an offer letter, promoting an app they've just built, or figuring out how to ask for a raise, Pay Up has become a destination for these women who are on the front lines of closing the gender pay gap.

Media

Produced by

The Washington Post

Links

Entry Credits