ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

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Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

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Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards

Girls Who Code Loop

Entered in Online Community

About this entry

Girls Who Code is a fast-growing non-profit with an urgent mission that resonates deeply with Small Planet. They are closing the gender gap in technology by offering programs in coding and support to middle school and high school girls.

Participation has grown so rapidly that Girls Who Code has been forced to address two challenges — how to maintain and strengthen the powerful bonds that have grown between these students, and how to maintain the sisterhood once the students have moved beyond their Girls Who Code experiences.

The app's purpose is to help develop and nurture a lasting passion for computer science at a time when many girls are beginning to lose interest — between the ages of 13-17. Ultimately, the goal is to encourage more women to major (and minor) in computer science and stick with it through graduation. More women developers means more perspectives shaping the digital experiences that are central to our lives.

Girls Who Code approached us with a vision for a community app that would allow students to maintain their connection with other students in their program and the organization, as well as to tap into a broader network of students and alums beyond their circles.

Why does this entry deserve to win?

Small Planet started with a discovery phase, where we learned as much as we could about Girls Who Code and the daily experiences of the students. We met with students from all over the country, talking to them about the challenges of being a girl who is interested in coding. We came to understand what the girls might want in a community app and how they would use it and set out to define the experience.

Small Planet focused on how students have been doing it until now. How do they stay in touch with their classmates? How do they connect with girls from other programs, or older alums? Where do they turn to for information and support about coding, internships, colleges, and beyond? The answers helped to focus our design process.

The student community is diverse, spanning all 50 states, and encompassing middle school students all the way through college age alums.

In order to accommodate the different ways the girls might want to engage with each other (and with the organization), the app was based on individual conversation "loops" — pre-determined areas for girls to freely discuss CS topics, jobs and internships, and colleges, as well as their non-coding interests, in a respectful and welcoming environment.

There are loops for iOS App development, College Advice, and Selfies, to name a few. "Loops," of course, refers to a fundamental concept in computer science.

Girls can create posts and comment on them, as in many other social apps, but there is a key difference that dovetails nicely with the objective of fostering a sense of sisterhood and encouraging girls to support each other. Anyone who makes a post can tag it as a Raised Hand, which indicates that it contains a request for help or support. Girls can filter their view of the app to see only Raised Hands, making it easy to find opportunities to share knowledge or experience, or to lend a sympathetic ear.

The app is an expression of Girls Who Code's vision and mission, and at the same time, a practical and usable tool for girls who share a connection with the community and a passion for coding.

Results


Media

Video for Girls Who Code Loop

Produced by

Small Planet Digital, Girls Who Code

Link