This award honors social media accounts and campaigns for brands, publications and services dedicated to the beauty industry. Objectives may include promoting the launch of a new line or service, elevating a brand's presence through digital and sharing tips and best practices with current and potential consumers.
Millions of people participate in
The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook,
YouTube, Instagram, Twitch, TikTok,
and the rest of the social web.