Position Aveda as a trusted source for how-to education in the minds of younger, "do-it-yourself" millennial consumers.
Leverage the professional authority of Aveda Artists and social-savvy influencers to create on-trend, shareable tutorial content.
We highlighted three on-trend styles through branded content to be pulsed on Aveda owned communication channels. We then amplified this story by partnering with key digital influencers to re-create the looks for their own channels. Utilizing both owned and user-generated content allowed us reach new and existing guests.
- Owned, earned and paid influencer content
- Social media sweepstakes
- Long-form video content
- Salon and Retail Workshops
- Living Aveda blog
- Aveda Network communication
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