13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 5th Annual Shorty Social Good Awards Best in Diversity & Inclusion

This award honors a program, project, or initiative that seeks to include people with different backgrounds, experiences, and perspectives and to create a collaborative, supportive, and respectful environment that increases the participation and contribution of all members involved. Submissions may include CSR programs, promoting volunteerism, employee engagement, and learning and development initiatives, alongside campaigns promoting the aforementioned.

See previous winners and honorees here.

Finalists

finalist
gold
Google for Startups: Amplifying the voices of underrepresented founders
A fourth-generation Mexican-American LGBTQIA+ woman in Fresno, CA, creating thousands of tech jobs in rural communities. A Nigerian woman using blockchain and AI to power an app and mobile blood bank where it's needed most. Black founders in Atlanta proving the startup ecosystem stretches well beyond Silicon Valley. Eleven founders across…
finalist
"A Show of Hands"
The Society for Human Resource Management (SHRM) wanted to play its part in helping to combat racial inequality in the workplace and wider America. Introducing "A Show of Hands," a passionate call to action dedicated to encouraging Americans to move forward together, to build a nation of inclusion and a workforce that is as diverse as the hands…
finalist
AMC Networks Black History Month PSA Campaign
Since 2014, AMC Networks has raise awareness around the historical importance and modern-day significance of Black History Month in the United States through the company’s award-winning annual Public Service Announcement campaign. The objective of the campaign has been and always will be to communicate the tremendous impact of Black History Mon…
finalist
Backpacks for a Bright Future: Effectv Helps Kids in Need
In 2019, there was an estimated 15 million American children living in poverty. As a result, school supplies are hard to come by, making learning in the classroom challenging. Moreover, 99% of teachers purchased school supplies with personal funds last year, solidifying the need for classrooms and students to have even the most basic of supplies. …
finalist
Google Pixel Creator Labs
Reports released in 2019 determined that even with the drive for inclusivity at major US museums, only 15% of art work comes from diverse artists. Creators are part of our DNA at YouTube, so we recognized the need to stand by the next generation as they challenge that status quo. To answer the call, we launched Google Pixel Creator Labs. The…
finalist
Lift Every Voice: Black History Month
Celebrate and honestly reflect the experience of modern life through the lens of the Black community and Facebook groups.
finalist
The Greatness of Girls
A recent study revealed that when girls turn 8 years old, something strange and alarming begins to happen: their confidence plummets. By the time they're 14, it's likely their confidence has fallen by up to 30%. So we asked a young ballerina of color, Shannen, to answer a few questions about life as a 10-year-old -- but she had no idea that, right…

Nominees

#stage13supports Asian-Owned Restaurants During the Pandemic
When COVID-19 spread through the United States, it stirred up so much irrational bias and distain for the Asian community because of where the virus originated. The Asian community suffered discrimination, threats, harrassments, and even violence. Many restaurants took a big hit during the pandemic, but especially Asian-owned businesses and restaurants beca…
Beating the Odds
Our objective for this series was to tell the stories of and celebrate the strength, determination and accomplishments of people who, despite all of their physical adversities and health problems, have achieved incredible goals. 
Chella Man: Breaking barriers through language
In The Know’s mission is to improve the lives of our Gen Z audience by amplifying unheard voices. Our monthly initiatives highlight diversity, inclusion, and intersectionality. According to this study, Asians are the largest group of new immigrants to the United States, and 74% of Asian-American adults were born abroad. The cultural separation many Asian Am…
Chella Man: How to overcome feelings of otherness
In The Know’s mission is to improve the lives of our Gen Z audience by amplifying unheard voices. Our monthly initiatives highlight diversity, inclusion, and intersectionality. According to this study, the COVID-19 outbreak has increased incidents of racial discrimination and violence against Asians. For Asian American Pacific Heritage month, we looked to i…
Defend Different
At PEMCO Insurance, we are proud of our deep history of diversity and inclusion. We are constantly looking for ways to celebrate our people and customers and all the ways we are different. “Defend Different” is PEMCO’s diversity and inclusion pledge to our customers, employees and community. To defend different, we know we must be different ourselves.   …
Goldman Sachs Launch with GS Initiative
Launch With GS is Goldman Sachs’ $500 million investment strategy grounded in the belief that diverse teams drive strong returns. Through Launch With GS, Goldman Sachs (GS) aims to increase access to capital, facilitate connections and provide resources for women, Black, Latinx and other diverse entrepreneurs and investors. In Q1 of 2020, GS opened appli…
Legendary Ballroom Kits
We looked to drive awareness, buzz and tune-in across the LGBTQ+ and larger ball community to promote the premiere of HBO Max’s new original ballroom reality competition show, Legendary. Our goal was to drive this awareness and buzz via social media - collaborating with members of the ball community to generate earned social media value, organic social i…
Lifers: Joan Meyers Brown
In current culture, millennials move from job to job in order to climb the ladder. The average time spent at a company is just two years. For baby boomers and other generations, this was not the norm. Loyalty and dedication to a single company or career drove, and still drives, many of their careers. The objective of this series “Lifers” is to feature these…
The Unified Generation
The Special Olympics Unified Champion Schools program is aimed at promoting social inclusion in elementary, middle and high schools across the United States. The model offers a unique combination of activities that equip young people with tools and training to create sports, classroom and school climates of acceptance. These are school climates where studen…
We're Here WERQkits
We aimed to drive awareness and buzz among the LGBTQ+ community and allies to promote the premiere of HBO’s real life unscripted series, We’re Here, which follows small-town residents as they’re recruited and trained to participate in a one-night only drag performance - with the help of their Drag Mothers: Bob the Drag Queen, Eureka O’Hara, and Shangela Laq…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.