The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 5th Annual Shorty Social Good Awards

Legendary Ballroom Kits

Entered in Diversity & Inclusion, LGBTQ+

About this entry

We looked to drive awareness, buzz and tune-in across the LGBTQ+ and larger ball community to promote the premiere of HBO Max’s new original ballroom reality competition show, Legendary.

Our goal was to drive this awareness and buzz via social media - collaborating with members of the ball community to generate earned social media value, organic social impressions, and a fine-tuned, targeted reach.

Why does this entry deserve to win?


Through a thoughtful and strategic gifting approach, we engaged the ball community and earned valuable positive sentiment across the board. Our influencers produced 612 pieces of content, which tallied up to $745,700 in social media value, 3.5M+ impressions, 2.7M+ reach, and 23.3M+ followers.



Entrant Company / Organization Name

HBO, RQ, Slay


Entry Credits