The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 5th Annual Shorty Social Good Awards

Legendary Ballroom Kits

Entered in Diversity & Inclusion, LGBTQ+

About this entry

We looked to drive awareness, buzz and tune-in across the LGBTQ+ and larger ball community to promote the premiere of HBO Max’s new original ballroom reality competition show, Legendary.

Our goal was to drive this awareness and buzz via social media - collaborating with members of the ball community to generate earned social media value, organic social impressions, and a fine-tuned, targeted reach.

Why does this entry deserve to win?


Through a thoughtful and strategic gifting approach, we engaged the ball community and earned valuable positive sentiment across the board. Our influencers produced 612 pieces of content, which tallied up to $745,700 in social media value, 3.5M+ impressions, 2.7M+ reach, and 23.3M+ followers.



Entrant Company / Organization Name

HBO, RQ, Slay


Entry Credits