ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards

Dragged: Queen Unique

Winner in Diversity & Inclusion

About this entry

As an Afro Latina model, activist and influencer with cerebral palsy and spastic quadriplegia, Janira Obregon is working to pave the way for disability representation, challenging beauty standards, and breaking down walls in the fashion industry and beyond. As a contestant on Dragged, Janira told hosts Marti Gould Cummings and Jasmine Rice LaBeija why she wanted to get a drag queen makeover: “In the disability community there is a stigma that we can’t do it… I want to represent that we can.” Janira was the perfect fit for Dragged, which aims to empower people to access the inner fierceness, confidence and self love it takes to be a drag queen. By creating an inclusive space where contestants are encouraged to explore and experiment with gender expression and performance, the series is challenging stereotypes about what drag is and who it is for.

Why does this entry deserve to win?

On Dragged, each makeover is uniquely designed to capture the personality of the contestant. As an activist and a model, Janira’s objective with her transformation was to proudly represent for the disability community, so hosts Jasmine Rice LaBeija and Marti Gould Cummings created a look for her that was bold, bright and loud. The episode takes us through the entire transformation, from ideation, to wardrobe, to the makeup chair, all the way to the reveal of the final look. At each step, Janira was able to collaborate with our hosts to create a look that spoke to her personality and her message. And while the physical transformations are always fierce, Dragged also aims to help contestants unlock the inspiring self-assurance, confidence and charisma of drag performers. Janira’s makeover aimed to bust harmful misconceptions around disability and drag, and demonstrated the beauty of accessibility and inclusiveness in the drag community and drag culture.

Results

After her makeover was complete, Janira told our hosts that she felt “really transformed and empowered” by the changes. This speaks directly to the main objective of Dragged, which is to empower people to feel like the best, most glamorous versions of themselves. As an activist and influencer, the work Janira does every day reaches a wide audience and has an incredible impact on disability representation in the world of modeling and beyond. This episode earned approximately 300,000 views across our platforms.

 

Media

Video for Dragged: Queen Unique

Produced by

In The Know

Links

Entry Credits