The Early Deadline is December 9th! Enter Now!

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 5th Annual Shorty Social Good Awards

We're Here WERQkits

Entered in Diversity & Inclusion, LGBTQ+

About this entry

We aimed to drive awareness and buzz among the LGBTQ+ community and allies to promote the premiere of HBO’s real life unscripted series, We’re Here, which follows small-town residents as they’re recruited and trained to participate in a one-night only drag performance - with the help of their Drag Mothers: Bob the Drag Queen, Eureka O’Hara, and Shangela Laquifa Wadley.

Our goal was to drive this awareness and buzz via social media - leveraging LGBTQ+ influencers and their audience to generate earned social media value, organic social impressions, and expansive reach.

Why does this entry deserve to win?

Results

Our over-the-top DIY WERQkit to promote HBO’s We’re Here left the LGBTQ+ community gagging. We generated $2.9M social media value (14.5x ROI), garnered 13.1M+ organic social impressions, created 714 pieces of content and reached over 9.9M with an audience of 63.6M+ followers and subscribers.

Media

Video for We're Here WERQkits

Entrant Company / Organization Name

HBO, RQ

Link

Entry Credits