12th Annual Shorty Awards Categories


The regular deadline is on February 6th, 2020!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards Best in Diversity & Inclusion

This award honors a program, project, or initiative that seeks to include people with different backgrounds, experiences, and perspectives and to create a collaborative, supportive, and respectful environment that increases the participation and contribution of all members involved. Submissions may include CSR programs, promoting volunteerism, employee engagement, and learning and development initiatives, alongside campaigns promoting the aforementioned.

See previous winners and honorees here.

Finalists

finalist
gold
Project #ShowUs
Worldwide, 70% of women — inclusive of all female-identifying and non-binary individuals — say they still don’t feel represented in media & advertising. Many images continue to impose unrealistic beauty standards that present a narrow view of who women are, what they should look like, and what they can/can’t achieve. Every day, women’s health, r...
finalist
silver
Changing the Game
The video game industry has long ignored players with limited mobility. As a result, gamers with limited mobility would either hack together hodgepodge tools and homemade controllers or had to spend a lot of money on a custom controller just to be able to play. For most, gaming was impossible. As the brand committed to empowering everyone to ach...
finalist
silver
Let’s Talk About Turbans (Gasp!)
National Sikh Campaign, a Sikh American advocacy organization that was created in response to a shooting by a white supremacist in 2012 at a Sikh temple in Oak Creek, WI, created the We Are Sikhs initiative to focus on helping the broader public understand the values and contributions of Sikh Americans.  Sikhism is the least understood major ...
finalist
bronze
FC Barcelona Femení – Together We Are More (International Women’s Day 2019)
Stanley Black & Decker is passionate about supporting individuals and teams who are breaking new ground and blazing a trail – making a significant difference for the next generations who will follow them. Created as part of a campaign to celebrate International Women’s Day 2019, FC Barcelona Femení (Women’s Team) collaborated with Stanley Black ...
finalist
bronze
adidas Running Ultraboost - Stories of Transformation - Frank Ruona
This short film is part of a series of inspirational stories of people and/or communities being transformed by running. Adidas wanted to show that running is accessible to all people, not just elite athletes and that it can be a tool to help people overcome personal and perceived challenges in life.  Adidas global launched a far reaching mult...

Nominees

#UnravelHate
Toronto-based apparel brand Peace Collective aims to capture cultural sentiment in the clothing it sells, evidenced by shirts and hoodies with slogans like “Toronto vs. everybody” and “Home is Canada”. The brand is founded on two values: being proudly Canadian and ensuring everything they do, does good for their community. From helping underprivileged chi...
AMC Networks Black History Month PSA Campaign
Each year, AMC Networks aims to elevate awareness around Black History Month and share poignant and educational stories with viewers across the country. AMC Networks’ first annual Black History Month PSA campaign launched in 2014 on WE tv and expanded in 2018 to air across the company’s five networks, adding AMC, IFC, BBC America, and Sundance TV. The cam...
Alley's All In Fellowship
Alley has always believed in the power of bringing people of all kinds together and creating an environment where we can support, enable, and celebrate everyone (no matter gender, background, ethnicity, or sexual orientation). It is with this belief that we’ve built our ecosystem and actively work to support under-resourced founders and creatives to creat...
Bring Yourself
72andSunny believes that the best work of our lives will come from the most diverse and inclusive company culture where all individuals feel they belong. But despite best intentions, people of color did not always feel they could bring their full selves to work. We wanted to dive into this complex issue and initiate an honest dialogue around race in Ameri...
CEO Action Check Your Blind Spots Tour Featuring Steve Aoki
Launched by CEO Action for Diversity & Inclusion™ (CEO Action), the Check Your Blind Spots tour travels the country giving employees and students from signatory organizations the opportunity to learn about and explore ways to recognize and mitigate unconscious bias in their everyday lives.  In a move to explore broader engagement tactics with universit...
Character Creator Tool
We created Character Creator so that players could build their own Toca Life: World character, and then play with them within the app, among the other inhabitants of their universe. We made an effort to ensure that the UI was as inclusive as possible, so there's no "default" skin or hair color; prosthetics are easily includable--kids should be able to eas...
Dear Canada
Walls. Borders. National security. These are words that now swirl around the topic of immigration across the Western world. Diversity and inclusion is swaddled in such controversy that it has the power to move the political needle to win elections. To determine policy. To define a nation. Canada has not been spared (nor has it shied away) from confr...
Give the Gift of Independence/Where Are They Now?
We set out with the intention of growing our follower and donor base by reconnecting people to the heart of our mission. For the last few years, the Foundation has been primarily stagnant, operating in the background and doing great work but not intentionally trying to grow or scale. With new leadership at the helm, we decided to refocus and reinvigorate ...
Love Calls Back
Coming out to family and friends is one of the most nerve-wracking moments in the lives of LGBTQ+ people. Many LGBTQ+ youth feel safer calling. Although some of these calls go well, many people are met with rejection and it can be the last time they every speak to family.   4 out of 10 gay, lesbian, bisexual and transgender people are rejected by fa...
Love is Pretty Cool
Cramer-Krasselt is committed to fostering a diverse and inclusive work culture that never shies away from being loud and proud. Our Pride Month project allowed C-K to lend support to the greater Chicago LGBTQ+ community, as well as show support for our employees who are part of it. We collaborated with local Chicago ice cream shop Pretty Cool Ice Cream, o...
Molly of Denali Social Campaign
The purpose of the Molly of Denali social media campagin is to build awareness of the television series and podcast, deepen the learning and educational initatives from the show's curriculum and grow a community around people interested in celebratating Alaska Native culture and traditions. The television series is the first children's cartoon to feature ...
My Crayon Project
To teach kids to respect their differences in schools across Japan, Shiseido enlisted the help of an unlikely champion: a crayon. Until recently, the basic crayon set in all Japanese elementary schools included a “skin color” crayon. This meant that every child grew up drawing pictures with the one and same, peach colored “hada-iro”. Partnering with...
Rising, Love Has No Labels
Inspired by true events coming out of a year marred by natural disaster (hurricanes, mudslides, wildfires, etc.), Love Has No Labels launched an original short film, Rising (directed by Game of Thrones director David Nutter with screen writer Lena Waithe) to tell the story of a diverse neighborhood that comes together to survive rising flood water, challe...
Shake Shack Pride 2019 Campaign
At Shake Shack, we’re committed to providing equal opportunities for success, removing obstacles and fostering a culture of diversity, inclusion and empowerment to ensure that our company continues to be a great place to work. The goal for our 2019 Pride campaign was to celebrate and show our support for the LGBTQIA+ community, as well as our team members...
Stuff We Never Talk About: 10 Questions to Gender Equality
When women have equal access to information and opportunity, anything is possible. While the gender gap persists, women are unable to fulfill their human potential. Women Will is a Google initiative that focuses on digital programs for economic empowerment for women across the world. Women with access to economic opportunity disproportionately benefit ...
Teaching with Testimony
Teaching with Testimony is an educational program designed for middle and high school students that unlocks the powerful classroom potential of testimony. Drawing upon USC Shoah Foundation's vast library of audiovisual testimony from survivors and witnesses of genocides, Teaching with Testimony empowers students to find their voices and take action for a ...
Upworthy Presents: Inclusivity is on the Menu
Upworthy believes in the power of a well-told story to change minds and change the world. Not only have we pioneered social-purpose media, but we have been able to use our ability to tell powerful, empathetic stories, combined with a data-driven approach, to build the largest concentrated audience of educated, affluent millennials who give a damn. We know...
WWE Supports the 2019 Special Olympics World Games
WWE’s mission is to put smiles on people’s faces the world over. Through WWE’s recently re-imagined four community service pillars of Hope, Inclusion, Empowerment and Service, WWE is positively creating social change and bringing communities closer together.   A proud partner of the Special Olympics since 1995, WWE is enhancing its Inclusion pillar’...
When Neurodiversity Works
Companies today are looking to get increasingly complicated applications to market faster, with fewer defects and at a lower cost. This requires fresh approaches and solutions to these ever-evolving challenges. To answer this need, IBM’s IGNITE Application Testing offering launched a program in 2017 to bring more neurodiversity into the workplace to bring...
Yes, I Am
Within the vibrant and diverse cultural tapestry of Los Angeles are the entrepreneurs, trailblazers, and leaders of tomorrow: they are the Girl Scouts of Greater Los Angeles. The Yes, I Am campaign is a message to young girls that we see and believe in their boundless potential. And it is a message to all of Los Angeles – and to the world – that girls pos...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.