12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards

Character Creator Tool

Entered in Diversity & Inclusion

About this entry

We created Character Creator so that players could build their own Toca Life: World character, and then play with them within the app, among the other inhabitants of their universe. We made an effort to ensure that the UI was as inclusive as possible, so there's no "default" skin or hair color; prosthetics are easily includable--kids should be able to easily design a character who looks like themselves, their families, or members of their communities.

Why does this entry deserve to win?

To create an inclusive environment, we decided to design the app so that there would be no “default” before a player starts designing their character. When a player enters Toca Life: World’s Character Creator tool, they are greeted with a silhouette, not a prefabricated character. Kids can choose from dozens of different customization options that let them tweak each character’s age, skin color, hair color and style, facial features (like eyebrows, dimples, and mouth shape), outfit and accessories. Prosthetics are readily available for arms and legs.

Players are invited to create a character entirely their own, it could be someone they make up, or anyone in their community (like a grandparent, or the neighbor’s baby, or the local news anchor). The free version of the character creator allows players to create and save three custom characters, which they can edit or re-do anytime. 

The paid version includes more items available for customization (bringing the total to more than 1,000 items) and allows players create and save up to 30 characters.

Results

Our goal was to make as inclusive a character creator as possible, and we did! It’s selling well, and kids are enjoying creating their own inhabitants of the Toca Life universe.


We are happy to report that users are super engaged! 22 million characters have been created as of July 2019, and the average Creator Tool user makes 9 characters. The launch of the update was featured in the Apple App Store and Google Play store, and we garnered a lot of media attention, including a special shoutout in Ina Fried’s daily Axios Login newsletter. 

Ina wrote:

“In adding a character creator tool to its flagship app, game maker Toca Boca wanted to make sure that it represented a wide range of kids and wasn't reinforcing stereotypes.

The result is a new feature in Toca Life that lets characters choose any skin tone or clothes and offers all clothing and hair options to all characters, rather than asking characters to pick a gender and narrowing the options.

My thought bubble: It would be great to see this become the default in the industry, for kids and adults alike.”

Media

Video for Character Creator Tool

Produced by

Toca Boca

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.