THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 5th Annual Shorty Social Good Awards

Lifers: Joan Meyers Brown

Entered in Diversity & Inclusion

About this entry

In current culture, millennials move from job to job in order to climb the ladder. The average time spent at a company is just two years. For baby boomers and other generations, this was not the norm. Loyalty and dedication to a single company or career drove, and still drives, many of their careers. The objective of this series “Lifers” is to feature these dedicated, loyal workers who have been in their jobs for years and years. Will they retire? Are they prepared to? We spoke with Joan Meyers Brown, who for more than 60 years, has dedicated her entire career to training Philadelphia’s young black dancers. 

Why does this entry deserve to win?

Through weeks of pre-production conversations with Mrs. Brown, we were finally able to spend the day with her at her dance studio as she taught valuable choreography and life lessons to her younger students. We augmented Mrs. Brown’s story through  interviews with her colleagues and students, as well as archival photographs that showcase her career throughout lifetimes. 

Results

This episode of "Lifers" received over 2 million views alone, across our platforms. We also achieved our goal to product a piece that brought awareness to the cause and the art form that Mrs Brown has dedicated her life to, and to celebrate that commitement and achievement on her part. The episode was also the winner of the 2020 Telly Award for an online video in the Social Impact category.

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Video for Lifers: Joan Meyers Brown

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