ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 1st Annual Shorty Social Good Awards Public Service Announcement

This award honors the most creative and effective public service announcement run across any platform.

Finalists

finalist
NO MORE PSA Campaign: Ending the Silence Around Male Sexual Abuse
Joyful Heart's ground-breaking, celebrity-driven NO MORE PSA campaign calls on society to end the silence and inaction around sexual assault and domestic violence.In 2016, we built on its success to address the myths and excuses surrounding male sexual abuse.Male survivors are met with persistent and harmful responses. The campaign addresses these…
finalist
#ActinParis: The First Virtual Reality Climate Change PSA
Looking to draw attention to and drive engagement for "Act in Paris," Sierra Club's international climate campaign on the road to 2020, Sierra Club partnered with RYOT Media & Environmental Media Association to create a PSA campaign that shed light on international climate issues set to be discussed in Paris at the United Nations Climate Change Co…
finalist
#TheReal10
The new 10 ten dollar bill was intended to celebrate women's equality in the United States. The problem is women in America are still far from equal as they're paid much less for the same work as man. Seeing an opportunity to hijack the conversation, the AAUW submitted their own redesign within a few days of the announcement. One that represented …
finalist
'Witness the Power of Story'
"Anytime you turn on the news, you see young, African-American men being led away in handcuffs." – Vanache Nnadi, on the BET PSA in this campaign.In November 2015, Viacom launched the "Witness the Power of Story" campaign in partnership with WITNESS, the global human rights organization co-founded by musician and activist Peter Gabriel, to inspire…
finalist
953k, Inspiring Action Against Cyberbullying
MusEffect is a non-profit organization committed to fostering a dialogue on social issues through performance, while enriching and empowering a full range of audiences. MusEffect explores topics relevant to today's society with a purpose to ignite personal initiative and encourage healing.To experience the MusEffect is to feel the synergy between …
finalist
@SummerBreak's "It Can Wait"
Texting while driving is a major safety issue and legislation prohibiting cell phone usage while driving has not been an effective solution. Text-related car accidents have risen over the past few years, and this is a particular concern for young drivers. Teens are the most at risk for texting behind the wheel, with studies showing it may be even …
finalist
Adopt a Life Partner
The Ashley Madison leak grabbed headline as people collectively laughed about cheaters "getting what they deserved." But instead of joining in the negativity, we wanted to use the publicity for a positive cause – and get all the newly single people to find a better life partner, and adopt a rescue dog.
finalist
I Am Me
McGill University approached us to create a video based on a series of monologues and poems written and recorded by students affected with mental health issues. We collaborated with the Toronto-based artist Jon Todd to paint a portrait of the student with visual elements to colour her monologue. The goal of the video is to do our part to spread me…
finalist
Reading Is Fundamental READ PSA
Reading Is Fundamental is the nation's largest children's literacy organization. Our mission is to empower children to become good readers by providing access to free, high-quality books to children to need them most. On June 13, 2016, Reading Is Fundamental (RIF) launched a new PSA called READ. The goal of the campaign was to inspire young childr…
finalist
SAVE THE FOOD: Change The Way You Think About Food
40% of food produced in America is wasted, and the problem is, most Americans don't know it. The primary goal of this film was to raise awareness about food waste in the U.S.40% of food produced in America is wasted, and the problem is, most Americans don't know it. The primary goal of this film was to raise awareness about food waste in the U.S.
finalist
Texting vs Drinking
In spite of countless PSAs and scare-tactic ads, texting & driving activity continues to increase. People all know it is dangerous, but everyday they do it anyway.The Brief: Give people a new way to think about the danger of texting & driving.
finalist
The Art Heist For Good
The Art Heist For Good is a project that set out on a mission to take some of this art, sell it to the highest bidder and use the money to provide clean water, sanitation and hygiene solutions to the people of Kibera who desperately needed it.
finalist
What It's Like for Dogs Left in Hot Cars, with NFL's Tyrann Mathieu for PETA
We've all come across a dog waiting in a car while their parent shops in a store. Usually the windows are cracked just a tiny bit, and the dog is barking as we walk by. Unfortunately, many passersby are unaware of the potentially fatal dangers of leaving a dog like this. Especially if it's a warm day. On a mild 78ºF day with windows partially roll…

Nominees

#EndImpairedDriving
In a perfect world, impaired driving wouldn't exist.In an effort led by the Foundation for Advancing Alcohol Responsibility, more than 30 traffic safety and health advocacy organizations joined together to launch a new initiative to end impaired driving. The resulting public service announcement, released in both English and Spanish, is titled #EndImpairedD…
#weareclouds
HBO/GOT IRC: Rescue Has No Boundaries
HBO's objective was to help IRC raise support and awareness of the refugee crisis happening in Europe. The goal was to draw attention with a special call to action that specifically spoke to the plight of the women and children of the crisis, who are particularly vulnerable to death, sexual and physical assault, and human trafficking. Stand With US to help …
Stop Hunger. Start Peace.
Amidst a humanitarian crisis that has created the most refugees since WWII, "Stop Hunger. Start Peace." brought together a dozen companies across industries on Peace Day to highlight the vital role of food assistance in creating a more peaceful world. The project benefited the World Food Programme and consisted of a TV ad in 38 countries and social media ac…
Volunteer New York! Asks Kids About #GivingTuesday PSA
The objective of this piece was to raise the prominence and understanding in our local community about Giving Tuesday. The video we are submitting was used to encourage participation and increase donations on this day of giving. Our goal was to create a really simple, but universal message that cut through traditional fundraising rhetoric and focused on the…