HBO's objective was to help IRC raise support and awareness of the refugee crisis happening in Europe. The goal was to draw attention with a special call to action that specifically spoke to the plight of the women and children of the crisis, who are particularly vulnerable to death, sexual and physical assault, and human trafficking. Stand With US to help rescue and resettle the millions of displaced refugees in danger.
HBO, Game of Thrones and IRC collaborated together to launch a multiplatformed campaign that would activate fans of the show. The outcome was a campaign that united Game of Thrones and IRC in a common cause, entitled RESCUE HAS NO BOUNDARIES #RealmToTheRescue.
Social Engagement on Twitter, Facebook, Instagram.
Rescue Has No Boundaries PSA: Exclusive first look in the New York Times.
Sisters PSA: Exclusive first look in Vanity Fair.
Dedicated Website that included talent testimonials answering the question "Why I participated?"
Featured fundraiser partnering with OMAZE for fans to win a chance to attend the Season 6 Premiere and after-party.
Rescue Has No Boundaries PSA:
-Facebook views: 50,089 views
-FB engagement: 2846 (reactions, shares, likes)
-FB reach: 126,000 people
-YouTube views: 322,357 views
Video from the trip to Greece:
-Facebook views: 132,830 views
-FB engagement: 5,382 (reactions, likes, shares, comments)
-FB reach: 415k people
-YouTube views: 15,066
Rescue Has No Boundaries PSA/Lena's moment:
Facebook views: 181,620
FB engagement: 5,342 (reactions, likes, shares, comments)
FB reach: 513,585 people
OMAZE: Raised $380k in 22 days, 10, 184 donors from 91 countries.
529 unique donations on the IRC landing page/donation forms.
Collectively raised over a quarter of a million dollars.