ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 1st Annual Shorty Social Good Awards Best Influencer & Celebrity Partnership

This award honors an outstanding partnership between an influencer, athlete, or celebrity and a brand to achieve a social good goal with measurable results.

Winner

Influencer & Celebrity
winner
I Am A Witness
Eighty eight percent of teens who use social media report witnessing others being mean or cruel on social networking sites. While many anti-bullying efforts speak to bullies and their victims, one key audience is rarely targeted: the witnesses. Research shows that these peer "witnesses" are a potent force for stopping and/or preventing bullying.Th…

Nominees

Influencer & Celebrity
"Hands" - A Song for Orlando (Lyric Video)
In the wake of the tragedy at Pulse Nightclub in Orlando, Interscope, GLAAD, Justin Tranter, and a host of amazing individuals wanted to make a difference by collaborating on the creation of a charity record and lyric video to get people involved and raise money for those affected.
Influencer & Celebrity
#HereIAm
In a society that generally ignores the plus-size market, JCPenney was about to kick-off the launch of it's very own plus-size clothing brand, Boutique+, by enlisting Project Runway winner Ashley Nell Tipton to create a fashion-forward capsule collection for the line that aimed to change the way the media, retailers and the public look at plus-size fashion.…
Influencer & Celebrity
Call Your Shot
The Call Your Shot challenge was a social media campaign supporting World Malaria Day 2016 and was backed by a coalition of partners, including the UN Foundation's Nothing But Nets campaign, Malaria No More and the United States Agency for International Development. The campaign was designed to increase public awareness about malaria and U.S. role in progre…
Influencer & Celebrity
Cigna: Go. Know. Take Control.
Getting people to go to the doctor, even when they are sick, is hard. Getting them to go for an annual checkup when they are feeling fine is infinitely harder. But one health insurance company was committed to meeting the challenge: Cigna. First, a little background. Thanks to Health Care Reform, preventive care is now 100% covered by insurance for every Am…
Influencer & Celebrity
Connor's Cure
WWE Chief Brand Officer Stephanie McMahon and her husband WWE Executive of Talent, Live Events and Creative Paul "Triple H" Levesque are strong supporters of pediatric cancer care and research at Children's Hospital of Pittsburgh of UPMC. Stephanie and Paul became involved with Children's Hospital in 2014, when they met WWE fan Connor Michalek.Connor, 8, wa…
Influencer & Celebrity
Dancember 2015
YouTube Celebrities, Judy and Benji Travis, host an annual "Dancember" campaign each December. Dancember is a unique fundraiser that features special guests, audience participation, incentives for giving and dancing. Convoy of Hope was the charity of choice for the pair's month-long campaign and 24-hour live broadcast. The goal of the interactive fundraisin…
Influencer & Celebrity
Dell Appoints Adrian Grenier its First-Ever Social Good Advocate
The position of Dell Social Good Advocate was designed to achieve a variety of objectives, specifically "to promote healthier, more sustainable choices and actions through digital storytelling and advocacy," as well as to expand and elevate activity related to Dell's overall 2020 Legacy of Good Plan and additional tech-driven efforts that can drive social b…
Influencer & Celebrity
HBO/GOT IRC: Rescue Has No Boundaries
HBO's objective was to help IRC raise support and awareness of the refugee crisis happening in Europe. The goal was to draw attention with a special call to action that specifically spoke to the plight of the women and children of the crisis, who are particularly vulnerable to death, sexual and physical assault, and human trafficking. Stand With US to help …
Influencer & Celebrity
Red Nose Day 2016
Laugh. Give. Save a kid.The slogan says it all. Now in its second year in America, Red Nose Day is a special day to come together, have fun, and make a difference for kids in need – both here in the US and around the world. The objectives for the Red Nose Day social media campaign were to:Raise awareness of the Red Nose Day fundraising campaign. Educate Ame…
Influencer & Celebrity
Sarah McLachlan School of Music – Musical Instrument Drive and Individual Donations Matching
Sun Life has a long history of supporting arts and culture in Canada and believes the arts should be available to everyone, regardless of their means. In 2004, we created our own award winning Making the Arts More Accessible® (MTAMA) program – the focus of our philanthropic support of the arts.In 2014, we committed to a three-year partnership with the Sarah…
Influencer & Celebrity
Stand Up To Cancer 2016 #Reasons2StandUp Campaign
Friday, September 9th, the entertainment community, social media audiences and viewers across the U.S. and Canada came together for a common cause, to Stand Up To Cancer. For its fifth biennial telecast, more than 60 broadcast and streaming entities carried SU2C's show live. Our goal was to highlight ALL of our supporters by featuring their #Reasons2StandUp…
Influencer & Celebrity
Stand with Malala
The National Geographic Channel wanted to drive viewership for their airing of He Named Me Malala and raise awareness for the Malala Fund organization and its cause – ensuring girls around the world have access to 12 years of education. To achieve this, we used a familiar symbol of academic achievement – the yearbook – to make an unthinkable global issue re…
Influencer & Celebrity
Star Wars Partners With Omaze to Invite Fans to Support 15 Causes and Win Trip to Premiere
The goal of this campaign was to grant all Star Wars fans the chance to attend the premiere of Star Wars: The Force Awakens, and to inspire the Star Wars community to raise funds and awareness for 15 remarkable causes, each nominated by members of the Star Wars cast and creative team. By donating as little as $10 on Omaze.com, fans supported the Africa Canc…
Influencer & Celebrity
U.S. FUND FOR UNICEF AND MAROON 5 LAUNCH #MAROON5DAY TO SAVE AND IMPROVE THE LIVES OF CHILDREN
On June 25, 2016, Grammy Award-winning band Maroon 5 celebrated 14 years of the hugely popular album, Songs About Jane. Alongside the U.S. Fund for UNICEF (USF), the band set out to create an annual movement, #Maroon5Day, to celebrate the universal message of music and giving back. The digital fundraising campaign showcased a partnership between Maroon 5 an…