THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 1st Annual Shorty Social Good Awards Best Influencer & Celebrity Partnership

This award honors an outstanding partnership between an influencer, athlete, or celebrity and a brand to achieve a social good goal with measurable results.

Winner

Influencer & Celebrity
winner
I Am A Witness
Eighty eight percent of teens who use social media report witnessing others being mean or cruel on …

Nominees

Influencer & Celebrity
"Hands" - A Song for Orlando (Lyric Video)
In the wake of the tragedy at Pulse Nightclub in Orlando, Interscope, GLAAD, Justin Tranter, and a …
Influencer & Celebrity
#HereIAm
In a society that generally ignores the plus-size market, JCPenney was about to kick-off the launch…
Influencer & Celebrity
Call Your Shot
The Call Your Shot challenge was a social media campaign supporting World Malaria Day 2016 and was …
Influencer & Celebrity
Cigna: Go. Know. Take Control.
Getting people to go to the doctor, even when they are sick, is hard. Getting them to go for an ann…
Influencer & Celebrity
Connor's Cure
WWE Chief Brand Officer Stephanie McMahon and her husband WWE Executive of Talent, Live Events and …
Influencer & Celebrity
Dancember 2015
YouTube Celebrities, Judy and Benji Travis, host an annual "Dancember" campaign each December. Danc…
Influencer & Celebrity
Dell Appoints Adrian Grenier its First-Ever Social Good Advocate
The position of Dell Social Good Advocate was designed to achieve a variety of objectives, specific…
Influencer & Celebrity
HBO/GOT IRC: Rescue Has No Boundaries
HBO's objective was to help IRC raise support and awareness of the refugee crisis happening in Euro…
Influencer & Celebrity
winner
I Am A Witness
Eighty eight percent of teens who use social media report witnessing others being mean or cruel on …
Influencer & Celebrity
Red Nose Day 2016
Laugh. Give. Save a kid.The slogan says it all. Now in its second year in America, Red Nose Day is …
Influencer & Celebrity
Sarah McLachlan School of Music – Musical Instrument Drive and Individual Donations Matching
Sun Life has a long history of supporting arts and culture in Canada and believes the arts should b…
Influencer & Celebrity
Stand Up To Cancer 2016 #Reasons2StandUp Campaign
Friday, September 9th, the entertainment community, social media audiences and viewers across the U…
Influencer & Celebrity
Stand with Malala
The National Geographic Channel wanted to drive viewership for their airing of He Named Me Malala a…
Influencer & Celebrity
Star Wars Partners With Omaze to Invite Fans to Support 15 Causes and Win Trip to Premiere
The goal of this campaign was to grant all Star Wars fans the chance to attend the premiere of Star…
Influencer & Celebrity
U.S. FUND FOR UNICEF AND MAROON 5 LAUNCH #MAROON5DAY TO SAVE AND IMPROVE THE LIVES OF CHILDREN
On June 25, 2016, Grammy Award-winning band Maroon 5 celebrated 14 years of the hugely popular albu…