THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 1st Annual Shorty Social Good Awards Best Influencer & Celebrity Partnership

This award honors an outstanding partnership between an influencer, athlete, or celebrity and a brand to achieve a social good goal with measurable results.

Winner

Influencer & Celebrity
winner
I Am A Witness
Eighty eight percent of teens who use social media report witnessing others being mean or cruel on …

Nominees

Influencer & Celebrity
"Hands" - A Song for Orlando (Lyric Video)
In the wake of the tragedy at Pulse Nightclub in Orlando, Interscope, GLAAD, Justin Tranter, and a …
Influencer & Celebrity
#HereIAm
In a society that generally ignores the plus-size market, JCPenney was about to kick-off the launch…
Influencer & Celebrity
Call Your Shot
The Call Your Shot challenge was a social media campaign supporting World Malaria Day 2016 and was …
Influencer & Celebrity
Cigna: Go. Know. Take Control.
Getting people to go to the doctor, even when they are sick, is hard. Getting them to go for an ann…
Influencer & Celebrity
Connor's Cure
WWE Chief Brand Officer Stephanie McMahon and her husband WWE Executive of Talent, Live Events and …
Influencer & Celebrity
Dancember 2015
YouTube Celebrities, Judy and Benji Travis, host an annual "Dancember" campaign each December. Danc…
Influencer & Celebrity
Dell Appoints Adrian Grenier its First-Ever Social Good Advocate
The position of Dell Social Good Advocate was designed to achieve a variety of objectives, specific…
Influencer & Celebrity
HBO/GOT IRC: Rescue Has No Boundaries
HBO's objective was to help IRC raise support and awareness of the refugee crisis happening in Euro…
Influencer & Celebrity
Red Nose Day 2016
Laugh. Give. Save a kid.The slogan says it all. Now in its second year in America, Red Nose Day is …
Influencer & Celebrity
Sarah McLachlan School of Music – Musical Instrument Drive and Individual Donations Matching
Sun Life has a long history of supporting arts and culture in Canada and believes the arts should b…
Influencer & Celebrity
Stand Up To Cancer 2016 #Reasons2StandUp Campaign
Friday, September 9th, the entertainment community, social media audiences and viewers across the U…
Influencer & Celebrity
Stand with Malala
The National Geographic Channel wanted to drive viewership for their airing of He Named Me Malala a…
Influencer & Celebrity
Star Wars Partners With Omaze to Invite Fans to Support 15 Causes and Win Trip to Premiere
The goal of this campaign was to grant all Star Wars fans the chance to attend the premiere of Star…
Influencer & Celebrity
U.S. FUND FOR UNICEF AND MAROON 5 LAUNCH #MAROON5DAY TO SAVE AND IMPROVE THE LIVES OF CHILDREN
On June 25, 2016, Grammy Award-winning band Maroon 5 celebrated 14 years of the hugely popular albu…