THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 1st Annual Shorty Social Good Awards Best Influencer & Celebrity Partnership

This award honors an outstanding partnership between an influencer, athlete, or celebrity and a brand to achieve a social good goal with measurable results.

Winner

Influencer & Celebrity
winner
I Am A Witness
Eighty eight percent of teens who use social media report witnessing others being mean or cruel on …

Nominees

Influencer & Celebrity
"Hands" - A Song for Orlando (Lyric Video)
In the wake of the tragedy at Pulse Nightclub in Orlando, Interscope, GLAAD, Justin Tranter, and a …
Influencer & Celebrity
#HereIAm
In a society that generally ignores the plus-size market, JCPenney was about to kick-off the launch…
Influencer & Celebrity
Call Your Shot
The Call Your Shot challenge was a social media campaign supporting World Malaria Day 2016 and was …
Influencer & Celebrity
Cigna: Go. Know. Take Control.
Getting people to go to the doctor, even when they are sick, is hard. Getting them to go for an ann…
Influencer & Celebrity
Connor's Cure
WWE Chief Brand Officer Stephanie McMahon and her husband WWE Executive of Talent, Live Events and …
Influencer & Celebrity
Dancember 2015
YouTube Celebrities, Judy and Benji Travis, host an annual "Dancember" campaign each December. Danc…
Influencer & Celebrity
Dell Appoints Adrian Grenier its First-Ever Social Good Advocate
The position of Dell Social Good Advocate was designed to achieve a variety of objectives, specific…
Influencer & Celebrity
HBO/GOT IRC: Rescue Has No Boundaries
HBO's objective was to help IRC raise support and awareness of the refugee crisis happening in Euro…
Influencer & Celebrity
Red Nose Day 2016
Laugh. Give. Save a kid.The slogan says it all. Now in its second year in America, Red Nose Day is …
Influencer & Celebrity
Sarah McLachlan School of Music – Musical Instrument Drive and Individual Donations Matching
Sun Life has a long history of supporting arts and culture in Canada and believes the arts should b…
Influencer & Celebrity
Stand Up To Cancer 2016 #Reasons2StandUp Campaign
Friday, September 9th, the entertainment community, social media audiences and viewers across the U…
Influencer & Celebrity
Stand with Malala
The National Geographic Channel wanted to drive viewership for their airing of He Named Me Malala a…
Influencer & Celebrity
Star Wars Partners With Omaze to Invite Fans to Support 15 Causes and Win Trip to Premiere
The goal of this campaign was to grant all Star Wars fans the chance to attend the premiere of Star…
Influencer & Celebrity
U.S. FUND FOR UNICEF AND MAROON 5 LAUNCH #MAROON5DAY TO SAVE AND IMPROVE THE LIVES OF CHILDREN
On June 25, 2016, Grammy Award-winning band Maroon 5 celebrated 14 years of the hugely popular albu…