11th Annual Shorty Awards Categories
See below for official categories. The regular entry deadline is
February 7th, 2019
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 1st Annual Shorty Social Good Awards
Best in Emergency Relief
This award honors a program, project, or initiative that provides relief and resources to affected communities in the wake of a natural disaster or tragedy.
Airbnb Disaster Relief
Following disasters and crises there is often a lack of temporary accommodation for those survivors displaced or relief workers who have deployed to support the response.Airbnb's disaster response tool directly aligns with our core business strategy of providing temporary accommodations and engaging our community of hosts. In this specific initi...
At the height of the Ebola outbreak, Vulcan Productions and PCI Media Impact launched #ISurvivedEbola, a multi-platform campaign comprised of 30 short films featuring individual Ebola survivors from Guinea, Liberia, and Sierra Leone who shared their powerful and personal stories to emphasize the key behaviors needed to tackle Ebola's spread and ...
A Year After the Quake - All Hands Volunteers
During the immediate aftermath of a disaster, emergency-relief organizations experience a surge in donations thanks to extensive coverage in the media. But what happens to disaster victims who are still in need after the media spotlight disappears and the donations come to a halt?On April 25th, 2015, a devastating earthquake struck Nepal killing...
Around the World in 200 Milliseconds
The Federation for Internet Alerts (FIA) is helping save lives, quickly. FIA uses ad technology and the global cloud to disseminate emergency alerts to digital devices around the world in the event of a child abduction or natural disaster. FIA was started in recognition of the massive potential the internet had to save lives and the FIA Alert Hu...
HBO/GOT IRC: Rescue Has No Boundaries
HBO's objective was to help IRC raise support and awareness of the refugee crisis happening in Europe. The goal was to draw attention with a special call to action that specifically spoke to the plight of the women and children of the crisis, who are particularly vulnerable to death, sexual and physical assault, and human trafficking. Stand With...
The Flint, Michigan Water Crisis: Good360 Delivers the Goods for the Long-Term
We live in a country where we can take the availability of clean water for granted. That has not been the case in Flint, Michigan for over two years. News broke nationally in January 2016 that Flint's water had been compromised, culminating with lead contamination and creating a public health emergency. Good360 and some of its corporate partners...
Fort McMurray Evacuation Message Boards
Edmonton International Airport (EIA) and Fort McMurray International Airport (YMM) worked together to develop a campaign that would keep the rebuilding of the city of Fort McMurray in the public's mind long after Canada's largest evacuation ever was finished. On May 1, 2016, a wildfire in Northern Alberta got out of control and over the course of the next...
HostGator.com Rallies To Help Houston Flood Victims
Like everything in Texas, storms are bigger here. When it rains, it storms.And it has stormed a LOT this year in Houston. In fact, there has been so much rainfall this year that it could cover the entire state of Texas in 8 inches.In April 2016, Houston and the surrounding areas suffered devastating floods. The floods killed 7 people, flooded 1,000 homes,...
Houston, we have a solution. Team Rubicon launches Operation Moonshot to provide flood relief.
When severe storms struck Texas in April 2016, Team Rubicon aimed to rapidly solicit $25,000 in donations while effectively telling the story of the veterans and first responders serving those impacted by devastating floods in Houston. The organization launched Operation Moonshot (a hat tip to NASA and Astros outfielder Colby Rasmus who pledged to donate ...
Nest Thank You Grant
Two years after launching their first smoke alarm, smart home technology leader Nest Labs was seeking ways to raise consumer awareness of its Nest Protect alarm during October's Fire Prevention Week and to position Nest as a technology leader in the safety industry to the fire service community (fire departments). Fire service leaders at every level are i...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Regular Entry Deadline is
February 7th, 2019
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