THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 1st Annual Shorty Social Good Awards

The Art Heist For Good

Finalist in PSA

Objectives

The Art Heist For Good is a project that set out on a mission to take some of this art, sell it to the highest bidder and use the money to provide clean water, sanitation and hygiene solutions to the people of Kibera who desperately needed it.

Strategy and Execution

Unlike most charity advertising, we didn't need to ask for donations. We didn't need to lie about a billion media impressions either. We simply found something of value in one of the worst places in the world and used it to make a direct impact.

Results

With the proceeds from the auctions, we were able to put the financial equivalent of 30,000 daily salaries into Kibera as well as enough clean water and sanitation practices to help the community for years to come.

Media

Video for The Art Heist For Good

Entrant Company / Organization Name

Deutsch, WATERisLIFE

Entry Credits