Best Pro Bono Campaign in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards Best Pro Bono Campaign

This award honors the most creative and effective social good campaign with services offered to a brand, organization, or nonprofit for free.

Winner

The #62MillionGirls Yearbook

In March 2015, the President and First Lady Michelle Obama launched the Let Girls Learn initiative to address a global crisis: 62 million girls around the world are denied their right to an education because of their gender. The launch of the initiative was welcomed in international development and advocacy circles, but the issue of girls' educati…

Finalists

How do you make dissing fur cool? breensmith wanted to bridge the gap between the fur-wearers, the fur-wearer haters, and those who simply hate fur-wearer-haters. Stay with us...It wasn't just about awareness, but also creating dialogue between all of these groups, and pointing the biggest finger at those who do the most damage: the fur traders an…

Fueling Donations for National Give OUT Day!

National Give OUT Day (NGOD) is the only national day of giving for the LGBTQ community, but it's a relatively young and unknown event. To build awareness for the event, the Horizons Foundation enlisted the help of Clever Girls.

Connecting People Walking on the Street With Those Living on It: Our overall goal was to jolt people out of their complacency, get them to view the plight of the homeless and hungry in a new light; then motivate them to volunteer, donate money or spread the word about the Crossroads Community soup kitchen and food pantry.To reach our goal, we need…

Texting vs Drinking

In spite of countless PSAs and scare-tactic ads, texting & driving activity continues to increase. People all know it is dangerous, but everyday they do it anyway.The Brief: Give people a new way to think about the danger of texting & driving.

The Caring Economy

While the Salvation Army is most commonly known for its iconic red kettles on street sides during the holiday months, the Salvation Army's Chicagoland Area division wanted to further extend its reach to an online community of donors this holiday season. Online donations have been steadily rising over the years, and this donor pool was much younger…

The Erase Hunger Project

In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New York. So we decided to help change that.

This is a story about failure.

Harlem RBI and DREAM Charter School provide school day, after school and summer programs that work together to teach and inspire over 2,000 inner-city youth to recognize their potential and realize their dreams. Our goal was to communicate the powerful and uplifting work of Harlem RBI and DREAM through the lens of failure.Failure can be a dangerou…

Dirty water is deadly. It infiltrates the lives of over 663 million people every single day and kills more people than all forms of violence – including war. But in America and much of the Western World, we don't even have to consider it. Dirty water is simply not on our radar.So charity: water gave us a mission: Make dirty water real for people w…

Nominees

NO MORE PSA Campaign: Ending the Silence Around Male Sexual Abuse

Joyful Heart's ground-breaking, celebrity-driven NO MORE PSA campaign calls on society to end the silence and inaction around sexual assault and domestic violence.In 2016, we built on its success to address the myths and excuses surrounding male sexual abuse.Male survivors are met with persistent and harmful responses. The campaign addresses these myths hea…

Making a Difference with Fellow Startups

Startups Give Back has one simple mission: to make philanthropy a top priority for startups around the world.

Skechers Pier 2 Pier Friendship Walk

The annual SKECHERS Pier to Pier Friendship Walk is an awe-inspiring event that brings together all walks of life for one common purpose; to support children with special needs and education. The walk is produced by SKECHERS USA and co-produced by The Friendship Foundation.The Goals:1. To raise over $1.2 million for the SKECHERS Foundation2. To increase eve…

Social Hack Day with Age UK - using social tech to help everyone make the most of later life

Early in 2016, Netcel, an award-winning independent digital consultancy, approached Age UK, the UK's largest charity dedicated to helping everyone to make the most of later life, and Superla.tv, a video production company, to collaborate on an ideas generation hack day to explore ways of using social technologies to meet specific support needs of older peop…

Taking On The Arizona Teaching Crisis

Tucson, Arizona, continues to rank last out of 12 western metropolitan statistical areas for the median annual wage for secondary school teachers, but the problems go well beyond inadequate pay. With worrying numbers of good, experienced teachers leaving Arizona, there were at least 1,000 vacant teacher positions yet to fill in Arizona just weeks before the…

“The Ugly Truth” public awareness advertising campaign aims to shine a light on the realities of sexual exploitation, prostitution and trafficking in the U.S. by challenging commonly held perceptions about prostitution, exposing the myths, and bringing to light the cold hard facts about the problem, of which most people are unaware. We also wanted to challe…

eGirl Power Awareness Video

Illustrate how hard it is to find a career you love to teenage girls and explain why it's important to start thinking about it right now!

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!