Illustrate how hard it is to find a career you love to teenage girls and explain why it's important to start thinking about it right now!
Be informal and engaging, but still convey supporting statistics and information in a way that's relatable to teenagers. While the primary audience was high-school aged girls, grown-ups would get to see this too – as part of marketing, fundraising and general awareness campaigns.
All assets had to be created from scratch, as the client didn't want to use any existing company assets.
We created a story that is familiar and relatable, and can appeal equally to all ages. Young women can better understand the pitfalls of unfulfilling employment and the rest of us can identify with many of these first hand. Who hasn't had an unfulfilling job, with nightmare boss at least once?!
Young women will be inspired to be proactive in their career goals. Potential donors, mentors and volunteers will be inspired to share their knowledge and experience.
