11th Annual Shorty Awards Categories
See below for official categories. The early entry deadline is
November 29th, 2018
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 2nd Annual Shorty Social Good Awards
Best in Public Health
This award honors a program, project, or initiative that seeks to promote and protect the health of people and the communities they live, learn, work, and play in.
See previous winners and honorees here.
GIVE THE TALK
In the digital age, the average age of exposure to porn is 11-years-old. Additionally, 87% of hardcore online porn is either verbally or physically violent towards women and overall leaves unrealistic expectations. Psychologists, sex educators, and teachers state that today, it's never been more important for parents to talk to kids about the di...
In May 2016, the National Fitness Foundation, in partnership with the President's Council on Fitness, Sports and Nutrition, announced the national public awareness campaign, #0to60. The #0to60 campaign was launched to commemorate the rich 60-year history of the President's Council and to inspire Americans to accelerate their journey to leading a...
For over 100 years, Planned Parenthood has been a leading healthcare provider for millions of Americans. But the organization is facing an unprecedented threat as the Trump administration seeks to strip Medicaid reimbursements and cut millions off affordable, preventative health care.This would disproportionately shatter the lives of millions of...
Be Your Own Baby
Upstream USA is on a mission: to prevent unplanned pregnancies by making effective contraception accessible and affordable for women. As a nonprofit, they partner with states, healthcare providers and clinics to provide training, resources, and the support needed to stock all forms of contraception.Upstream's mission is incredibly important and ...
IT’S ON US: Autocorrect
Created by Mekanism in partnership with the Obama administration, IT'S ON US aims to end sexual assault on college campuses by influencing and fundamentally shifting the culture around the issue. The first two years of the campaign were extremely successful in generating awareness with now 420,000 online pledges and over 1,500 student-run ev...
Nasty or Nice
Last November 8th, America elected Donald Trump, who had campaigned to end government-funded birth control. By the time the polls closed, online searches for IUDs spiked significantly, as women sought information on a birth control method that would outlast the new president. In partnership with NOW-NYC, we saw an important cultural moment and o...
Together: Nothing is Impossible
The main objective of the "Together: Nothing is Impossible" campaign was to raise awareness for cancer research and USA Track & Field (USATF) youth programs. The donated funds would go toward targeting the prevention and early detection of cancer, prioritizing the importance of nutrition and physical activity in our youth.The collaboration between USA Tra...
#BeBetter Road Safety Tour by TaskUs
Hit and run cases may have diminished since 2010, though the numbers remain to be alarming. Media shared in October 2015 that WHO estimated about 10,379 instances of traffic deaths, with only 1,513 deaths were officially reported.These numbers remain numbers until it hits closer to home. In the 9th of August 2016, Jeremy Neil Z. Imperial, a Teammate from ...
#WearWhite Day - For a Future Immune to Cancer
Cancer Research Institute (CRI), established in 1953, is the world's leading nonprofit organization dedicated to transforming cancer patient care by advancing scientific efforts to cure all cancers through the power of immunotherapy. Our #WearWhite Day goal was to raise awareness about the cutting-edge, new cancer treatment—immunotherapy, which can lead t...
#YESmeansTEST: Empowering Sexually Active Young Adults to Get Tested for STDs
We're facing an STD epidemic—and young people are getting hit the hardestIn 2015, reportable STDs reached their highest number ever. And half of these infections affect people between the ages of 15 and 24. Young people are living in the dark about their STD statusDespite their alarming STD rates, only 12 percent of young people say they were tested in th...
BET Goes Pink
For the sixth year in a row, BET Networks launched BET Goes Pink to promote awareness of the most commonly diagnosed cancer among African American women: breast cancer. Through this campaign BET Networks continues its dedication to closing the racial disparities of breast cancer and ensuring African-American women are included in the conversation, especia...
Three million girls in Africa aged 4-12 are at risk of female genital mutilation (FGM) each year.This brutal tradition can cause severe bleeding, infertility and even death, and can have devastating psychological and social consequences. After FGM, girls are often taken out of school and forced into early marriage.International charity ActionAid is workin...
CME Pink and CME Movember
CME Group launched our partnership with Bright Pink and the Movember Foundation in the fall of 2015 with two goals in mind: To fuel more life-saving cancer education and research, and to continue to improve and save lives for those suffering from and at risk of developing these devastating diseases.Our second annual Pink for a Purpose campaign was held in...
Comedy Central's The Daily Show + truth
truth® strives to make smoking relevant to teens and Gen Z, a critical audience, by connecting smoking to the things teens care about most, including social justice. Most teens don't see tobacco as a social justice issue – but it is.truth looked to Velocity to create a concept that would reach Comedy Central's coveted audience. Driven by the fact that the...
Across the U.S., hazardous waste sites, landfills, incinerators, and other hazardous facilities are disproportionately located in poor and minority communities. Contaminated tells the stories of three poor communities living in hazardous or degraded environments and the fights and negative health effects that arise.We wanted to focus on environmental just...
How to boost the visibility and switch the image of Fondation Visio from a small regional foundation image to an international foundation image ?How to change the image of immobilism that is sometimes associated to foundations ?
HCF - Wellness Apps (Be Happier, Get Fitter and Quit Smoking)
Insurance claims and preventable health problems are spiraling out of control. And who better placed than HCF, Australia's largest not-for-profit health fund, to change this disastrous community trend. Be Happier: Life can be stressful, Be Happier gives users the tools to manage stress and boost their mental and emotional well-being thro...
Happy Family's Infant Feeding Support Platform
Happy Family is dedicated towards democratizing access to great infant nutrition for all families. We launched an Infant Feeding hub with the goal of enriching every parent's infant feeding journey, because we know that providing great products is only just the beginning. That is why we created a new full-scale, comprehensive online resource center...
Women's rights are human rights and the struggle for equality has been one of the most important battles in the 20th and 21st centuries. Herstory is an animated short series that looks at issues integral to that struggle: reproductive rights.Our objective was to educate our audience on the ways in which women's reproductive rights are still at risk: from ...
How to talk about STDs
STIs continue to be a significant public health concern in the U.S. The CDC estimates 20 million new STIs occur each year in the U.S., and many STIs are on the rise. One in two sexually active people in the U.S. will get an STI at some point in their life. Some communities are disproportionately affected by STIs - young people are hit the hardest. Half o...
How truth “Woke” Teens Up to a Public Health Epidemic & Social Injustice
Engaging teens in a conversation about tobacco isn't easy. Somewhere between scare tactics and public health PSAs, their ears have learned to tune out the subject. truth® strives to make the issue relevant to this critical audience by connecting smoking to the things teens care about most – like their friends, pets, the environment, and even social justic...
Social impact is a huge piece of Viacom's cultural legacy. We spearhead conversations about the issues that matter most to our passionate, diverse fan communities. We've tackled AIDS awareness with KNOW HIV, taken on domestic violence with No More, and increased school attendance and graduation rates with our long-standing partnership with Get Schooled. W...
Little Lungs in a Great Big World
In the U.S., cigarette smoking kills more people than AIDS, alcohol, car accidents, homicide, suicide, illegal drugs, and fires combined. Addressing teen tobacco use continues to be important in the fight against smoking – and its costs to the nation's public health – because nearly nine out of 10 adult daily smokers started smoking before they were 18 ye...
Making Connections That Will Change The World
The goal of the video was to integrate the experience of living with HIV into a general marketing campaign. Too often the lives of HIV-positive people are displayed as simply patients in need of medicine or healthcare. We wanted to be able to expand the narrative of what it means to live with HIV by integrating it into our conventional marketing and refl...
Every day, 91 Americans die from an opioid overdose, and overdose deaths have quadrupled since 1999 (CDC). To address this epidemic, the U.S. Drug Enforcement Administration and Discovery Education partnered to launch "Operation Prevention," an initiative purposed to educate K-12 students about the impacts of prescription opioid misuse and heroin use. The...
In 2011, Ken Frazier President and CEO of Merck (known as MSD for Mothers outside of the U.S. and Canada) launched Merck for Mothers (MFM), a 10-year $500M initiative focused on improving the health and well-being of mothers during pregnancy and childbirth.After five years, the initiative wanted to ensure they could inspire new audiences, remaining releva...
Parents of Fertility
30 Million couples in India are infertile, but only 5% approach clinicians. Infertility issues are considered as Taboo and most often the inability to conceive is blamed on the woman. Surveys suggest couples wait for an avg 14.4 months before they seek any help . Few directly go to an Obs Gyn & may after multiple unsuccessful treatments are then referred ...
Persil: Wild Explorers App
Persil's long-standing Dirt is Good positioning is often held up as an exemplar of Unilever's commitment to building brands by doing good. A passionate belief that getting messy through outdoor play is essential to the physical and psychological wellbeing of children is at the heart of the Persil brand.But technology has made the problem even more acute. ...
Reducing Leading Causes of Workplace Injury and Illness
National Safety Month is observed annually in June and focuses on reducing the leading causes of injury and death in the workplace, on the road and in our communities. In the quest to #KeepEachOtherSafe, RedVector joined the National Safety Council (NSC) to offer important safety tips, tools and resources each week throughout the month of June.RedVector, ...
Ronald McDonald House of Long Island 30th Anniversary Gala
The Ronald McDonald House of Long Island makes magic for kids and their families at their most vulnerable moments.The Ronald McDonald house relies completely on the time and donations of its community to take care of ill children and their families, so they can focus on getting better. For their 30th anniversary, they trusted Moment Studio to tell their s...
Suicide Prevention Month
As the Department of Defense's champion for suicide prevention, the Defense Suicide Prevention Office sought to conceive and implement a national Suicide Prevention Month campaign that raised awareness of suicide-related risks and protective factors, as well as motivated audiences to recognize and act upon opportunities to help prevent suicide within the ...
Take Down Gun Violence
Take Down Gun Violence:On average, there is more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now.Inspired by public safety choking communications, we created shooting survival posters, website, social pages and video. Designed to be displa...
“Rise Above Cancer” (WWE & Susan G. Komen)
The partnership between WWE and Susan G. Komen launched in 2012 with the successful "Rise Above Cancer" campaign and has generated nearly $2 million for Komen to date. For the past five years, WWE has utilized a 360°degree approach for this partnership through merchandise sales, in-kind and earned media support, live events and volunteer opportunities. Du...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Early Entry Deadline is
November 29, 2018
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