11th Annual Shorty Awards Categories
See below for official categories. The early entry deadline is
November 29th, 2018
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 1st Annual Shorty Social Good Awards
Best in Public Health
This award honors programs, project, or initiative that seeks to promote and protect the health of people and the communities they live, learn, work, and play in.
Texting vs Drinking
In spite of countless PSAs and scare-tactic ads, texting & driving activity continues to increase. People all know it is dangerous, but everyday they do it anyway.The Brief: Give people a new way to think about the danger of texting & driving.
The Breast Cancer Awareness installation inside advertising agency Havas Chicago's lobby was designed to do more than drive awareness—it was designed to get a reaction. The goal was to start a conversation and, more importantly, inspire action.
At the height of the Ebola outbreak, Vulcan Productions and PCI Media Impact launched #ISurvivedEbola, a multi-platform campaign comprised of 30 short films featuring individual Ebola survivors from Guinea, Liberia, and Sierra Leone who shared their powerful and personal stories to emphasize the key behaviors needed to tackle Ebola's spread and ...
Responsibility.org is a national not-for-profit organization leading the fight against drunk driving and underage drinking. At the core of our mission is encouraging a lifetime of conversations between parents and their children about alcohol responsibility and modeling healthy lifestyle choices. Before it became a standard practice of a skilled...
WWE Chief Brand Officer Stephanie McMahon and her husband WWE Executive of Talent, Live Events and Creative Paul "Triple H" Levesque are strong supporters of pediatric cancer care and research at Children's Hospital of Pittsburgh of UPMC. Stephanie and Paul became involved with Children's Hospital in 2014, when they met WWE fan Connor Michalek.C...
Fresh Empire – The First National Hip Hop Tobacco Prevention Campaign
In 2012, the Food and Drug Administration (FDA) hired Rescue to solve a significant public health challenge: Approximately 5 million multicultural youth are open to smoking or already experimenting with cigarettes. To address this challenge, Rescue knew FDA would need something more tailored and targeted than a typical teen-targeted campaign to ...
New York Community Schools “Operation Warm” Coats for Kids Campaign
Bring happiness and warmth to many of New York City's most disadvantaged children through the gift of brand new winter coats. When a child receives a brand new winter coat, she/he is able to attend school with pride on cold winter days. Self-esteem rises and children, school attendance increases and students get sick less often.
Connecting People Walking on the Street With Those Living on It: Our overall goal was to jolt people out of their complacency, get them to view the plight of the homeless and hungry in a new light; then motivate them to volunteer, donate money or spread the word about the Crossroads Community soup kitchen and food pantry.To reach our goal, we ne...
The Boulevard: The Road to Health and Home
Imagine being discharged from the hospital with nowhere to go. Unfortunately, for thousands of Chicagoans without homes, that's reality. More than just a shelter, The Boulevard of Chicago gives homeless people on the road to medical recovery a place to restore their health and rebuild their lives by providing high quality, cost-effective medical...
The CRAPPER Waterless Composting Toilet and the Tinker Urination Fixture for Women & Girls
2.5 billion people worldwide lack access to a safe, hygienic toilet. As a result, 1 child under the age of 5 dies every minute from diarrheal diseases caused by drinking water contaminated with human waste. 1 billion people live in flood-prone and water-logged areas where there is even more of this mixing of human waste and drinking water suppli...
Viacom Velocity & FDA's "The Real Cost"
The FDA wanted to target millennials with their "The Real Cost" campaign, aiming to motivate teens and young adults not to smoke in an ironic and light-hearted way, conveying the message that any reason is a good reason not to smoke.We know our fans respond well to comedy; to engage our audience and convey "The Real Cost" campaign message, we le...
#ScopeScope and #StrongArmSelfie
Colorectal cancer is the second leading cause of cancer deaths among men and women in the U.S. combined. Colorectal cancer is among the most preventable cancers, however one in three adults aged 50 to 75 are not up-to-date with recommended colorectal cancer screening. According to Fight Colorectal Cancer, more than 60 percent of deaths from colorectal ...
1 Photo, 6 Words. #VetoViolence for Suicide Prevention
The CDC is committed to informing audiences about preventing all types of violence, and established VetoViolence.cdc.gov to increase awareness and adoption of evidence-based approaches to prevent violence. The VetoViolence Facebook page uses several engagement strategies to enhance and spread knowledge of the prevalence of violence and action-oriented ...
Brand Networks and Hologic Raise Awareness About Lifesaving Mammography Technology
Hologic, a diagnostic and medical imaging systems manufacturer, teamed up with Brand Networks, a company that provides social media advertising software and services to help hundreds of enterprise customers simplify social. The goal: turn Facebook users into healthcare advocates, raise awareness of Hologic's Genius™ 3D MAMMOGRAPHY™ technology, and help wo...
End Polio Now
Polio is an infectious disease caused by the poliovirus, which can result in paralysis and even death. The disease typically affects children under the age of 5. There is no cure for polio, but there is a vaccine. Rotary began the fight to end polio in 1985 when the disease was endemic in 125 countries. Since then, Rotary and its partners have made treme...
The Partnership for a Healthier America (PHA) was looking for an innovative way to launch its new marketing campaign to encourage millennials to eat Fruits and Vegetables ("FNV").
IntrusiveThoughts.org founder Aaron Harvey suffered in silence with OCD for over 20 years before turning to the internet for help. In his search for answers, he recognized a lack of resources and support options for sufferers in the digital space. He sought to fill this gap using digital design tools to create an approachable online platform that educates...
Poverty Makes You Sick
At Partners In Health, we believe that health is a social justice issue. While other organizations provide short-term relief to crises or basic levels of health services, PIH is committed to providing long-term care and addressing the root causes of health problems -- most notably, poverty. The inextricable links between poverty and poor health is an issu...
Social Media Outpouring for Dr. Pimple Popper's "Pops"
Dr. Lee has been posting viral pimple popping on Social Media for a few years and today, most know her as "Dr. Pimple Popper". The main YouTube account (Dr. Sandra Lee aka Dr. Pimple Popper) has over 1.7MM subscribers and Instagram account (@DrPimplePopper) has nearly 2MM followers. Videos have been watched almost 800MM times and she has one of the intern...
"Stigmatized" is a series of animated shorts aimed at removing the stigma around mental illness. The aim is to get people talking and sharing their stories about mental health to encourage others to seek help without shame.
Take Down Gun Violence
On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now.
Whoops Proof Birth Control
The objective of this work was to create a scalable campaign to raise awareness, and change the perception, of two highly effective yet underused methods of birth control among millennial women (aged 18-34) -- the IUD and the Implant.Our approach aimed to directly address the topics that women care about most, such as lifestyle considerations and future p...
You are offline, alone or embarrassed to ask. Then what?
American teenagers between 13-18 years of age, 84% turn to the internet to search for answers to a sexual health problem. However, studies indicate that 55 to 90% of the sexual health sites consist of wrong or misleading information. Even the physicians spend an average of only 36 seconds with teens talking about sex. President Obama, with his FY 2017 bud...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Early Entry Deadline is
November 29, 2018
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