The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 1st Annual Shorty Social Good Awards

Take Down Gun Violence

Finalist in Social Justice

Entered in Civic Engagement, Government & Politics, Public Health, On a Shoestring


On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now.

Strategy and Execution

Inspired by public safety choking posters, we created shooting survival posters. Designed to be displayed in movie theaters, schools, restaurants, nightclubs and other public spaces, the posters offer practical tips and first aid advice to individuals on effective self-preservation in the case of a mass shooting.

It was the campaign we didn't want to create.

We also designed an educational website and pages on Instagram and Twitter that informed people on additional ways they could survive—and even prevent further shootings. They detail insights on everything from mental health resources to identifying local shooting locales. All with the desire that gun violence would come to an end one day. And the hope that we could ultimately take down our posters, site and social postings.


Since July 2016, the Take Down Gun Violence campaign has seen a sizable jump on Instagram with followers numbering over 1,100. This includes organizations and individuals from a wide range of political leanings. As our efforts continue, this trend is something we're planning to extend to Twitter and the retail postings.


Video for Take Down Gun Violence

Entrant Company / Organization Name

Saatchi & Saatchi Wellness, Concerned Citizens to Take Down Gun Violence


Entry Credits