ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 1st Annual Shorty Social Good Awards Best in Social Justice

This award honors a program, project, or initiative that seeks to address and dismantle systemic structural and interpersonal inequities based on race, class, gender, sexual orientation, age, ability status and any intersection(s) thereof.

Finalists

finalist
"Hands" - A Song for Orlando (Lyric Video)
In the wake of the tragedy at Pulse Nightclub in Orlando, Interscope, GLAAD, Justin Tranter, and a host of amazing individuals wanted to make a difference by collaborating on the creation of a charity record and lyric video to get people involved and raise money for those affected.
finalist
#LetHawaiiHappen - A Surprise Wedding
To appeal to the romance audience, the Hawai'i Visitors and Convention Bureau tasked its advertising agency, MVNP, with the creation of a online video that would leverage their current "Let Hawai'i Happen" campaign. The compelling big idea behind the consumer brand is that in Hawai'i , the best parts of a vacation are often those wonderful, unexpe…
finalist
#TheReal10
The new 10 ten dollar bill was intended to celebrate women's equality in the United States. The problem is women in America are still far from equal as they're paid much less for the same work as man. Seeing an opportunity to hijack the conversation, the AAUW submitted their own redesign within a few days of the announcement. One that represented …
finalist
Calling All Who Demand Answers
This past March, the Republican Presidential debate arrived in Detroit, Michigan, a city where minorities are the majority but are often unheard. Our goal was to give the unheard a voice and an opportunity to demand answers to critical poignant questions that affects many minorities around the United States. So, we used the debate to spark valuabl…
finalist
Fair Food Program Community Engagement
The Fair Food Program has developed a new model for Worker-driven Social Responsibility (WSR) based on a partnership among farmworkers, Florida tomato growers, and thirteen participating retail buyers, including Subway, McDonald's, Burger King, Chipotle, Compass International, Whole Foods, Stop & Shop and WalMart. The FFP approached Pinkwater & P…
finalist
Fueling Donations for National Give OUT Day!
National Give OUT Day (NGOD) is the only national day of giving for the LGBTQ community, but it's a relatively young and unknown event. To build awareness for the event, the Horizons Foundation enlisted the help of Clever Girls.
finalist
George Takei fights HB2 with "You Can Pee Next To Me"
In March 2016, North Carolina's governor signed the controversial House Bill 2 (HB2). Among other discriminatory measures, the so-called "Bathroom Bill" requires transgender people to use the restroom corresponding to the sex on their birth certificate, rather than the gender with which they identify. In response, actor and activist George …
finalist
It Got Better Season 3
The majority of the audience was drawn to the content via PR or organic social media: 144 million PR impressions, including a segment on Entertainment Tonight and articles on The Huffington Post, People.com, Out.com and Upworthy drove interest in the content, with viewers actively sharing with friends to help spread the word. Each new episode rele…
finalist
LOKAI INNOVATES WITH FACEBOOK MESSENGER AND INVITES THE WORLD TO WALK TOGETHER FOR CHARITY:WATER
Take a complex global crisis affecting 663 million people and simplify it down to a chat between two people on a platform where real conversations happen.Help people see the water crisis from a human standpoint, rather than a too-big-to-fix issue in a far away developing world country.Enable individuals from the developed world to visualize and in…
finalist
Lemonade
The objective of Lemonade is to feature real people who have overcome life-changing obstacles. This series is about their power to defy the odds and shatter expectations. The goal is to celebrate their ability to redefine those odds and rid preconceived notions of their limitations so as to inspire others.
finalist
Logo Global Ally
Logo's Global Ally pro-social campaign is a year-long storytelling project to share the stories of Lesbian, Gay, Bisexual, Transgender, and Intersex (LGBTI) activists around the world. The Global Ally campaign aims to provide our American audience with a first-hand look into the lives of LGBTI people abroad. Through video profiles, first-of-its-ki…
finalist
MTV Decoded
America is at a boiling point with racial tension, so of course we're going to have a digital show that dishes it all out for everyone. MTV Decoded is everywhere - Facebook, YouTube, Snapchat, even Spotify - and we're getting to the bottom of this racial hotbed we call America. Our fearless host, Franchesca Ramsey, brings her comedic, conversation…
finalist
MTV's "Look Different" Campaign
MTV's Emmy Award-winning "Look Different" campaign helps America's youth better recognize and challenge hidden racial, gender and anti-LGBT biases, empowering them to create a more equal future. While Millennials are widely considered the most diverse and tolerant generation in history, 94% see bias in their lives and 8 in 10 believe bias is at th…
finalist
MasterCard Restroom For All
MasterCard firmly believes that #AcceptanceMatters, yet this year in the US, acceptance in the form of gender equality has been challenged more than ever.Mastercard's objective was to show cardholders and fellow humans, that we accept and support them by challenging recent discrimination in the US and, provoking thought on what it means to be huma…
finalist
Maytag Pride
When marriage equality became a law in the United States, bakers across the country began refusing to make wedding cakes for same-sex marriages. This trend of discrimination was widely reported in news media, but no brands were speaking about it in social media.So, as a brand that proudly believes in dependability for all, Maytag thought this was …
finalist
Stand with Malala
The National Geographic Channel wanted to drive viewership for their airing of He Named Me Malala and raise awareness for the Malala Fund organization and its cause – ensuring girls around the world have access to 12 years of education. To achieve this, we used a familiar symbol of academic achievement – the yearbook – to make an unthinkable globa…
finalist
Take Down Gun Violence
On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now.
finalist
The Economist's Pride & Prejudice
The Economist has a rich history of championing individual rights and advocating for positive change, including LGBT rights. Since our first cover article on the subject called for the legalisation of same-sex marriage back in 1996 titled "Let them wed", gay rights have advanced tremendously across the world. But one area in which LGBT rights s…
finalist
The Future of Hate — Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against the LGBTQ community, and would forever damage the reputation and welcoming and tolerant environment the state of Georgia had established over the past four decades. Our objective was to encourage voters to speak up against this legislation, and tell G…
finalist
The Ugly Truth
“The Ugly Truth” public awareness advertising campaign aims to shine a light on the realities of sexual exploitation, prostitution and trafficking in the U.S. by challenging commonly held perceptions about prostitution, exposing the myths, and bringing to light the cold hard facts about the problem, of which most people are unaware. We also wanted…
finalist
Using VR & Livestreaming to Combat Child Trafficking
ERASE unveiled its latest powerful virtual reality media project in the fight against child trafficking. This new project will bring together awareness of child trafficking, virtual reality, and music into a more powerful message. It will better launch the plight of trafficked children into the world's consciousness in a way that's never been done…
finalist
We Were Strangers, Too
Today, one in every 113 people globally is either an asylum-seeker, internally displaced or a refugee. This amounts to the largest refugee crisis the world has seen since World War II.However, in the wake of a series of tragic terror attacks around the world, we have seen refugees scapegoated and demonized. Instead of meeting this vulnerable popul…

Nominees

ACT/ART: Criminal Justice Reform
Criminal justice reform is a cause firmly supported by The White House and a passion point for ACT/ART, a non-profit that provides a forum for artists and the public to engage creative expression that generates awareness, provokes dialogue and changes perceptions. Inspired by ACT/ART's commitment to the cause, The White House proposed a partnership. They ha…
Barefoot Wine & Bubbly Celebrates Love for the Ages
Barefoot Wine & Bubbly's LGBT platform is one of the brand's longest standing and most cherished marketing initiatives. Barefoot Wine's first sponsorship of a LGBT organization was in 1988 in San Francisco when it was still rare for a brand to align itself with and outwardly support the LGBT community. Today, Barefoot remains out and proud, embracing inclus…
Bread Company Seeds Employment Opportunities for People with Criminal Backgrounds
Maker of the nation's no. 1-selling organic bread, Dave's Killer Bread (DKB) is known for its super-seeded nutrition and rock-n-roll attitude, epitomized by its logo with its founder Dave Dahl, guitar in hand. But Dave mastered more than chords and baking to earn that logo, serving 15 years in prison before he returned to the family bakery and developed …
Mayor of London: Team London Speed Volunteering App
Team London, the Mayor's volunteering program for London, makes it quick and easy for Londoners to give their time, find volunteering opportunities and do great things for their city. Whether it's cleaning up the environment or volunteering at one of the capital's great events, Team London mobilizes the community spirit and enthusiasm of Londoners to make a…
No League of Their Own: Transgender Athletes
2015 was a formative year for transgender athletes with Caitlyn Jenner publicly announcing her name change, Chris Mosier becoming the first transgender man to make the U.S. National Team and the IOC adapting its guidelines for the Summer Olympics in Rio. This special's objective is to examine the question: do transgender athletes have a competitive advantag…
Visa 360° of Acceptance
As a 30-year sponsor of the Olympic Games, Visa wanted to extend their vision of universal acceptance celebrating the collective diversity that unites people around the world at the 2016 Rio summer games. Visa believes in giving everyone, everywhere a way to reach their highest potential by providing access to best-in-class payment products and solutions so…