THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 1st Annual Shorty Social Good Awards Best in Social Justice

This award honors a program, project, or initiative that seeks to address and dismantle systemic structural and interpersonal inequities based on race, class, gender, sexual orientation, age, ability status and any intersection(s) thereof.

Winner

Social Justice
winner
#MyPotential: Leveraging Storytelling to Transform America’s Criminal Justice System
Harnessing the power of social media to create social change, #FREEAMERICA launched #MyPotential th…

Finalists

Social Justice
finalist
"Hands" - A Song for Orlando (Lyric Video)
In the wake of the tragedy at Pulse Nightclub in Orlando, Interscope, GLAAD, Justin Tranter, and a …
Social Justice
finalist
#LetHawaiiHappen - A Surprise Wedding
To appeal to the romance audience, the Hawai'i Visitors and Convention Bureau tasked its advertisin…
Social Justice
finalist
#TheReal10
The new 10 ten dollar bill was intended to celebrate women's equality in the United States. The pro…
Social Justice
finalist
Calling All Who Demand Answers
This past March, the Republican Presidential debate arrived in Detroit, Michigan, a city where mino…
Social Justice
finalist
Fair Food Program Community Engagement
The Fair Food Program has developed a new model for Worker-driven Social Responsibility (WSR) base…
Social Justice
finalist
Fueling Donations for National Give OUT Day!
National Give OUT Day (NGOD) is the only national day of giving for the LGBTQ community, but it's a…
Social Justice
finalist
George Takei fights HB2 with "You Can Pee Next To Me"
In March 2016, North Carolina's governor signed the controversial House Bill 2 (HB2). Among othe…
Social Justice
finalist
It Got Better Season 3
The majority of the audience was drawn to the content via PR or organic social media: 144 million P…
Social Justice
finalist
LOKAI INNOVATES WITH FACEBOOK MESSENGER AND INVITES THE WORLD TO WALK TOGETHER FOR CHARITY:WATER
Take a complex global crisis affecting 663 million people and simplify it down to a chat between tw…
Social Justice
finalist
Lemonade
The objective of Lemonade is to feature real people who have overcome life-changing obstacles. This…
Social Justice
finalist
Logo Global Ally
Logo's Global Ally pro-social campaign is a year-long storytelling project to share the stories of …
Social Justice
finalist
MTV Decoded
America is at a boiling point with racial tension, so of course we're going to have a digital show …
Social Justice
finalist
MTV's "Look Different" Campaign
MTV's Emmy Award-winning "Look Different" campaign helps America's youth better recognize and chall…
Social Justice
finalist
MasterCard Restroom For All
MasterCard firmly believes that #AcceptanceMatters, yet this year in the US, acceptance in the form…
Social Justice
finalist
Maytag Pride
When marriage equality became a law in the United States, bakers across the country began refusing …
Social Justice
finalist
Stand with Malala
The National Geographic Channel wanted to drive viewership for their airing of He Named Me Malala a…
Social Justice
finalist
Take Down Gun Violence
On average, there are more than one mass shooting a day in the United States. With arguments raging…
Social Justice
finalist
The Economist's Pride & Prejudice
The Economist has a rich history of championing individual rights and advocating for positive ch…
Social Justice
finalist
The Future of Hate — Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against t…
Social Justice
finalist
The Ugly Truth
“The Ugly Truth” public awareness advertising campaign aims to shine a light on the realities of se…
Social Justice
finalist
Using VR & Livestreaming to Combat Child Trafficking
ERASE unveiled its latest powerful virtual reality media project in the fight against child traffic…
Social Justice
finalist
We Were Strangers, Too
Today, one in every 113 people globally is either an asylum-seeker, internally displaced or a refug…

Nominees

Social Justice
ACT/ART: Criminal Justice Reform
Criminal justice reform is a cause firmly supported by The White House and a passion point for ACT/…
Social Justice
Barefoot Wine & Bubbly Celebrates Love for the Ages
Barefoot Wine & Bubbly's LGBT platform is one of the brand's longest standing and most cherished ma…
Social Justice
Bread Company Seeds Employment Opportunities for People with Criminal Backgrounds
Maker of the nation's no. 1-selling organic bread, Dave's Killer Bread (DKB) is known for its su…
Social Justice
Mayor of London: Team London Speed Volunteering App
Team London, the Mayor's volunteering program for London, makes it quick and easy for Londoners to …
Social Justice
No League of Their Own: Transgender Athletes
2015 was a formative year for transgender athletes with Caitlyn Jenner publicly announcing her name…
Social Justice
Visa 360° of Acceptance
As a 30-year sponsor of the Olympic Games, Visa wanted to extend their vision of universal acceptan…