ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 1st Annual Shorty Social Good Awards Best in Civic Engagement

This award honors a program, project, or initiative that encourages the public to engage in any aspect of the political process.

Finalists

finalist
Ad Council PSA Campaign: Job Training and Employment
The purpose of the campaign was to help Americans view donated items as more than just used objects, but as resources for change that can empower job seekers in their communities and give hope to those struggling to find employment. The campaign objectives included: 1) to increase goods donations to Goodwill, 2) to drive engagement with the Goodwi…
finalist
EIGHTEEN
For many, the right to vote and partake in government is seen as a human right. No matter where you come from, elections are held as some of the most pivotal and important moments for not only where you live but the decision can have international ramifications. Our goal with EIGHTEEN was to create a digital series that travels the world to explor…
finalist
George Takei founds "One Pulse for America"
A Crisis Demanding ActionResponding to the horrific mass shooting at an LGBTQ club on June 12, 2016, actor and activist George Takei founded One Pulse for America (OPFA), honoring the victims of this devastating ambush. OPFA is an action-oriented grassroots group dedicated to closing the "Passion Gap" with pro-gun activists. OPFA Facebook group ad…
finalist
Special Olympics with Dustin Plunkett
Bank of America believes that when people with intellectual disabilities are given the chance, they can achieve more than others think possible. To prove it to an audience of millions, we worked with ESPN to give a former Special Olympics athlete the opportunity to sit at the anchor desk and be the first ever analyst with intellectual disabilities…
finalist
The Future of Hate — Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against the LGBTQ community, and would forever damage the reputation and welcoming and tolerant environment the state of Georgia had established over the past four decades. Our objective was to encourage voters to speak up against this legislation, and tell G…

Nominees

#ShootATweet
How do we make the daily toll of gun violence something Congress can't ignore?The media does a great job making everyone aware of mass shootings. But what about the 88 Americans killed by guns daily? How can we give the people who want to help during these mass shootings the chance to speak out after every shooting—days, weeks, and months later? We turned t…
BuzzFeed Mental Health Week
We launched Mental Health Week at BuzzFeed because media can play a huge role — for good or for ill — in how people see themselves and understand their mental illnesses. We see it around the globe: a shift from seeing depression, anxiety, and other disorders as shameful personality flaws, and toward understanding them as the illnesses they are.This is a gre…
FreeTrumpScore.com
Donald Trump's outrageous comments about Latinos, Muslims, and other Americans have received prime time coverage on cable news broadcasts and in traditional media outlets. Purpose wanted to develop a content-driven campaign to reach millennial audiences and create sticky content about Trump's beliefs that could easily be shared on social media platforms and…
Partners in Preservation: National Parks
Partners in Preservation, a ten-year-old community-based initiative created by American Express and the National Trust for Historic Preservation, is dedicated to raising awareness of the preservation needs of historic places. Since its inception, Partners in Preservation has awarded $16 million in support of historic places across the U.S. This year, Partne…
Play More B'More: Putting Kids First in Baltimore
The 2015 Baltimore unrest highlighted the need to address disparities in opportunities for young people – especially those in neighborhoods with the highest rates of disconnected youth. This group, 15- to 24-year-olds not working nor in school, did not have access to the people, organizations, or experiences that could help them build the knowledge, skills,…
Politics 101
With smart commentary and concise facts, Politics 101 is the political science class you wish you'd taken.Politics 101 is an animated video series on the political system in the Untied States, with a focus on the 2016 Presidential Election. It covers a range of current political topics, including voter turnout, changing demographics, election trends, money …
Redesigning Boston.gov: Making Government Human, Welcoming, and Useful
In August 2015, the City of Boston set out to reimagine the city's digital front door — Boston.gov — with the goal of building a government website that is beautiful, welcoming, and highly useful.It had been over a decade since the last redesign, so the website lacked many standard modern features (e.g. mobile responsiveness). Inspired by these shortcomings…
Take Down Gun Violence
On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now.
The Movement for Open Primaries
Open Primaries is a movement of diverse Americans who believe in a simple, yet radical idea: no American should be required to join a political party to exercise their right to vote.The mission of Open Primaries is to advocate for open and nonpartisan primary systems, counter efforts to impose closed primaries, educate voters, train and support spokespeople…
Turn Up To Vote with BuzzFeed + TurboVote
We launched Turn Up To Vote as an attempt to convince our audience that they should get involved in American civic life during this dismaying political season. By engaging millennials to sign up to vote and provide a tool that would raise awareness of political campaigns and developments in this election cycle, we wanted to fulfill our civil duty of making …
Wear Orange Bilingual TV & Digital Campaign
To Raise Awareness about Gun Violence Prevention during National Gun Violence Awareness Day on June 2nd in our company and through our media networks to inform and empower our audience.Run the first large scale Spanish language TV + Digital campaign on Gun Violence Prevention* #WearOrange was a campaign that started in 2013 in Chicago, with the accidental g…
Your America
Univision and Ready Set Rocket sought to create an informative, non-partisan, and issue-based election hub that empowers multicultural millennial voters to learn about the electoral process, and register to vote. With 27 million eligible Hispanic voters this election season, Univision recognized the need for a digital platform that mobilizes this population…