finalists for the shorty social good awards have been announced see finalists

3rd Annual Shorty Social Good Awards Categories

See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 1st Annual Shorty Social Good Awards

FNV Live

Entered in Live Events, Public Health

About this entry

The Partnership for a Healthier America (PHA) was looking for an innovative way to launch its new marketing campaign to encourage millennials to eat Fruits and Vegetables ("FNV").

Why does this entry deserve to win?

Whistle Sports concepted and created a live event in Norfolk, Virginia with the First Lady, Jessica Alba and other celebrities and Whistle Sports social influencers including Paul Rabil, Indi and Skye Cowie, and FitMenCook's Kevin Curry. Whistle Sports managed the event, produced social content for distribution, and brought its sports social influencers to perform in a series of "FNV Challenges."


With over 5,000 attendees at the FNV Live event, Whistle Sports helped the Partnership for a Healthier America put on an event that incorporated fun and exciting obstacles, such as juggling fruits and vegetables like a soccer ball, a supermarket sweep where celebrities and sports social influencers pushed shopping carts and a lacrosse stick hurling throw-and-catch, all while engaging with millennials. In addition to the physical event, Whistle Sports created a 30-second commercial to promote FNV and 15 social media clips to distribute digitally. Additionally, the Instagram post from FLOTUS had over 45,000 engagements alone.

Produced by

Whistle Sports, A Partnership for a Healthier America


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch,, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City