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Special Project

Special Project
From the 2nd Annual Shorty Social Good Awards

Dancing Romance

Entered in Public Health


How to boost the visibility and switch the image of Fondation Visio from a small regional foundation image to an international foundation image ?

How to change the image of immobilism that is sometimes associated to foundations ?

Strategy and Execution

To promote Tom Pouce electronic cane which allows blind and partially-sighted people to remotely spot obstacles, the Fondation Visio worked with Olivier Altmann and Edouard Pacreau's agency.
As an innovative start-up, the Fondation Visio takes action in research, in setting and promoting all mobility assistance for visually impaired people.
An original approach embodied in a new signature « Innovation guides us », as well as print campaign to raise money through donations, and a one minute digital film breaking the traditional campaigns codes of the charity sector.
Indeed rather than depicting living conditions and limited mobility, the agency has chosen a positive and a happy demonstration of the eletronic cane in the form of a musical comedy.


More than 36 articles in the press specialized in communication / marketing and in the charity press.
Over 100 tweets.


Video for Dancing Romance

Entrant Company / Organization Name

Altmann+Pacreau, Fondation Visio

Entry Credits