How to boost the visibility and switch the image of Fondation Visio from a small regional foundation image to an international foundation image ?
How to change the image of immobilism that is sometimes associated to foundations ?
To promote Tom Pouce electronic cane which allows blind and partially-sighted people to remotely spot obstacles, the Fondation Visio worked with Olivier Altmann and Edouard Pacreau's agency.
As an innovative start-up, the Fondation Visio takes action in research, in setting and promoting all mobility assistance for visually impaired people.
An original approach embodied in a new signature « Innovation guides us », as well as print campaign to raise money through donations, and a one minute digital film breaking the traditional campaigns codes of the charity sector.
Indeed rather than depicting living conditions and limited mobility, the agency has chosen a positive and a happy demonstration of the eletronic cane in the form of a musical comedy.
More than 36 articles in the press specialized in communication / marketing and in the charity press.
Over 100 tweets.
