Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns


Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family


Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health


Grassroots Efforts

Self-Defined (Social Campaigns)


Social Presence


















Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)


Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action




Polls & Surveys

Integrated Experiences


Live Events



Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)


Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership


Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.


Account Management



Art Direction

Brand Marketing

Campaign Management


Community Management


Creative Direction


Data Analysis




Partnership Management



Project Management

Public Relations




Talent Management



Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team



Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader



Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 2nd Annual Shorty Social Good Awards Best Multi-Platform Campaign

This award honors the most effective and creative campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns integrating across digital and traditional media channels, see Best Integrated Campaign.

See previous winners and honorees here.


In November 2016, Airbnb publicly acknowledged widespread discrimination on its platform, and demanded its elimination with the "Community Commitment" — an initiative that attracted widespread positive (and negative) feedback. It required Airbnb users to agree to "treat everyone in the Airbnb community—regardless of their race, religion, national …
Brutal Cut
Three million girls in Africa aged 4-12 are at risk of female genital mutilation (FGM) each year.This brutal tradition can cause severe bleeding, infertility and even death, and can have devastating psychological and social consequences. After FGM, girls are often taken out of school and forced into early marriage.International charity ActionAid i…
Stella Artois and National Geographic collaborated to extend the impact of their "Buy A Lady A Drink" campaign where, for every Limited-Edition Chalice that is sold, Stella Artois will help water.org provide five years of clean water for one person in the developing world. Water is a fundamental human need, yet 663 million people around the world …
National Geographic CHASING GENIUS
National Geographic created CHASING GENIUS based on the belief that transformational ideas can come from anywhere. From anyone. This ground-breaking digital platform which launched in May 2017 is designed to inspire, ignite, and enable the genius inside each of us turning ideas into catalysts for change in the world. The focus for the CHASING GENI…
Project Literacy – First Words
Illiteracy is a major issue in the developed world with 32 million illiterate adults in the US alone and it has an effect on all aspects of their life, including their physical and mental health and the health of their children.Project Literacy is a movement of 100+ diverse partners convened by Pearson to tackle illiteracy globally. Its aim is to …


Zappos.com Pawlidayz Campaign
Zappos and partners wanted to provide something special to our customers that money could not buy - the love that comes with rescuing a pet from a shelter. From Nov. 25, 2016 to Nov. 28, 2016 (Black Friday to Cyber Monday), Zappos sponsored free dog and cat adoptions at Best Friends Animal Society and over 120 of their No More Homeless Pets partner locatio…
Our goal has been to focus on highlighting the public outrage about and opposition to the Muslim and refugee ban. We are also working to better illustrate the human cost and impact of this executive order.
#TexansCare Volunteer Day
We hosted volunteer opportunities at 7 locations across the city – SEARCH's House of Tiny Treasures, Houston Food Bank, Boys & Girls Club - Spring Branch, YMCA Camp Cinco, Catholic Charities, BakerRipley, Habitat for Humanity Over 2000 Houstonians were registered to volunteer throughout Houston, our largest Texans Care Volunteer Day ever This initiative w…
The objective of these films is to drive awareness for, and donations to, INFINITI's charitable partnership with the Coaches vs. Cancer program, a collaboration between the American Cancer Society® and the National Association of Basketball Coaches (NABC). All during one of the most popular and viewed sports events of the year: the NCAA's "March Madness" to…
#UniteToCure is a global campaign created by Stem for Life, a Cura Foundation to improve human health and increase quality of life around the world. Our goal is to unite to cure. The global campaign's objective is to create a collaborative network to tackle major health issues with the goal of improving human health, increasing quality of life and enhanc…
In order to compete for the jobs of the future, it's essential for every kid to have access to technology and STEM (science, technology, engineering and math) education. That's why we've started a movement: Because we need more. We need more opportunities for kids to learn with technology. We need more creative ways to get kids interested in STEM…
AccuWeather Ready
AccuWeather is the largest, most accurate source of weather forecasts and warnings in the world. Our mission is to save lives, protect property, and help people prosper. AccuWeather Ready is a new weather safety and preparedness program that takes our unwavering commitment, leadership and expertise even further to keep people prepared, safe and out of harm'…
American Heart Association #MyReasonThisSeason
The American Heart Association strives to build healthier lives, free of cardiovascular diseases and stroke. To improve the lives of all Americans, the organization places tremendous efforts in providing public health education, access to key scientific information, and treatment guidelines, among other resources, to a variety of audiences. As an extension …
Be Your Own Baby
Upstream USA is on a mission: to prevent unplanned pregnancies by making effective contraception accessible and affordable for women. As a nonprofit, they partner with states, healthcare providers and clinics to provide training, resources, and the support needed to stock all forms of contraception.Upstream's mission is incredibly important and is far bigge…
Bronx Zoo Keeper Snaps
Following the success of "The Zoo," the first-ever docu-series on Animal Planet that gave viewers up-close and personal access to the work of our animal and conservation experts at the Bronx Zoo, we wanted to leverage our audience's interest in our keepers as part of National Zoo Keeper Appreciation Week. We decided to produce a series of five social videos…
Celebrate your flavors
To celebrate Pride month and support the LGBTQ community.
Get Social. Give Back.
The objective of the social media campaign at our annual customer conference, KronosWorks, was to increase the social media participation of our 2,500 attendees while simultaneously raising money for a great cause.
Girls' Fast Track Races
Ford has long championed gender equality within their ranks. It makes sense: to build vehicles that meet the needs of all consumers, it is crucial that the people designing, engineering and building these vehicles reflect the people who buy them. However, women are underrepresented across all STEAM fields and scarce indeed in automotive, where women make up…
Good Fellow: Chieko Asakawa
The objective of this campaign was to build awareness and affinity for accessibility. The second objective of this campaign was to show how technology augments humanity, and how cognitive computing allows those with disabilities to do things they may not have been able to do before.
Google Change Is Made with Code
Code is one of the most powerful tools ever invented. And it has huge potential for shaping a better tomorrow. Yet half the planet may miss out on using code to create change.Teen girls want to make a difference in society—current Megatrends research shows that Gen Z is 54% more likely than millennials to say they want to make a positive impact on the world…
Happy Family's Infant Feeding Support Platform
Happy Family is dedicated towards democratizing access to great infant nutrition for all families. We launched an Infant Feeding hub with the goal of enriching every parent's infant feeding journey, because we know that providing great products is only just the beginning. That is why we created a new full-scale, comprehensive online resource center o…
Heroines of Health
GE Healthcare's Sustainable Healthcare Solutions business, led by Terri Bresenham, has committed 300 million to emerging market health by 2020 to help 5.8 billion people living with limited access to quality healthcare. Working across Africa, Southeast Asia and India, Terri saw the important role women play in these regions' healthcare systems. Often the pr…
IBM Science for Social Good Initiative: Saška Mojsilovic
The objective of this campaign was to build awareness and affinity for the IBM Science for Social Good Fellowship program. Our Science for Social Good Fellowship program is an important scientific commitment and model of giving back — with science. In this program IBMers will work closely with organizations (NGOs, public sector agencies, social enterprises…
INTOmore.com: Grindr Launches a Digital Hub for LGBTQ+ Millennials
As the world's largest social networking app for gay, bi, curious and queer men, Grindr saw an opportunity to be more than just a place for the global GBTQ community to connect. Just as gay bars evolved into being centers of community, activism and information for the gay people, Grindr, too, felt the need to evolve and expand the role it played in the live…
Insight Dialogues presented by The Rockefeller Foundation
For more than 100 years, The Rockefeller Foundation's mission has been to promote the well-being of humanity throughout the world. In an effort to extend the reach of the Foundation's philanthropic efforts to new and diverse audiences, RF|Binder was tasked with developing a content-centric platform that not only complemented the Foundation's existing visual…
M&M'S Red Nose Day 2017
For the third consecutive year, M&M'S joined Comic Relief, a charitable organization whose mission is to drive positive change through the power of entertainment, to raise awareness and money for Red Nose Day in the U.S. In 2015 and 2016, M&M'S donated $2,250,000 to the Red Nose Day Fund and drove a combined reach of nearly 600 million impressions across tr…
Nando's PERi-PERi: Everyone Is Welcome
Donald Trump's presidential election made many in Washington, D.C. feel their values were under attack. Nando's PERi-PERi, which has 27 restaurants in D.C. and its surrounding area, felt compelled to cut through the polarized, antagonistic atmosphere with a message of inclusivity. Motivated by its roots in South Africa, Nando's sought to stand up for those …
Panera Bread - Preservatives with Purpose
Panera had long been a restaurant brand with integrity and honesty in its DNA. They were the first national restaurant company to use chicken raised without antibiotics, and voluntarily post calories on their menu panels for all to see. They had always worked to lead the fast casual category on a new path; they just hadn't ever taken credit for it.Meanwhile…
Project Literacy presents The Mighty Pencil Machine
Project Literacy is a movement of 100+ diverse partners (corporations, charities, social enterprises, and government bodies) convened by Pearson to tackle illiteracy on a global level. Its aim is to raise awareness of the issue, driving action that makes significant advances in the fight against illiteracy.We launched the Alphabet of Illiteracy campaign in …
Refinery29 x Cancerland
Roughly 100 people die every day of breast cancer in the U.S. — and virtually all of these deaths are from metastatic breast cancer. That's individual people — moms, daughters, sisters, friends — multifaceted women for whom cancer is just one thing, not everything. Throughout October, we told the stories of these women who found strength in their sense of s…
The Great State Road Trip: Exploring MSU's Impact Across Michigan
The Great State Road Trip is a social-first, real-time campaign created by Communications and Brand Strategy at Michigan State University. It shows MSU's impact across the state of Michigan through various types of content shared on institutional social media accounts (and later, a curated website). It is a fresh take on how MSU has traditionally highlighte…
The Modist Social Media Launch campaign
The campaign objective was to launch The Modist.com globally and to touch a global fashion audience that had not been spoken to vis a vis conservative chic dressing, nor that had been addressed with the term 'modest'. Further, it was to explain this new curation of fashion, a diverse, niche but widespread need for beautifully curated modern modest fashion f…
Warrior Games - By Air, By Land, or By Sea
"Do you support the troops?""Of course," you'd say, without a second thought. But what does that really mean? Who are you supporting?Most of us think of the soldiers serving this country—our brave men and women in uniform. But in the minds of too many, that's where it ends. They've forgotten the soldiers who now need this country to serve them in return—our…