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Special Project

Special Project
From the 2nd Annual Shorty Social Good Awards


Entered in Multi-Platform Campaign


#UniteToCure is a global campaign created by Stem for Life, a Cura Foundation to improve human health and increase quality of life around the world. Our goal is to unite to cure.

The global campaign's objective is to create a collaborative network to tackle major health issues with the goal of improving human health, increasing quality of life and enhancing efficacy in patient care to reduce suffering around the world. The campaign focuses on impacting conditions such as cancer, diabetes, cardiometabolic disease, rare diseases, neurodegenerative diseases, autoimmune disorders and mental illness.

The campaign fosters collaboration between scientists, physicians, regulatory agencies, ministers of health, patients and patient advocacy groups, ethicists, philanthropists, leaders of faith, government officials and industry personnel. We support activities that include education of the next generation of thought leaders and medical professionals, public education on global health issues and medical research.

Strategy and Execution

The #UniteToCure campaign began during the Third International Conference on the Progress of Regenerative Medicine and Cultural Impact on April 28-30, 2016, in Vatican City. For the campaign to have global reach and unite people around the world, we used social and print media to highlight this small but high-profile event moderated by world-renowned journalists and featuring former Vice President Joe Biden and His Holiness Pope Francis.

In the preparation for the campaign launch, Stem for Life Foundation President and Chairman Dr. Robin L. Smith published a column on The Huffington Post discussing progress in regenerative medicine, cancer immunotherapy, rare diseases research and related topics. During the event, the moderators and speakers tweeted out to their audiences and raised awareness about the campaign among their followers. Patient stories and real-life impact of the technologies and advancements discussed during the conference were published online on YouTube and Twitter. Conference sessions were shared online with a global audience through YouTube. Video stories and interviews with doctors, patients and conference organizers were featured on Good Morning America, CBS News, and NBC News. The New York Times, The Washington Post, CNN and others have published print stories about the conference, patients and the research and initiatives discussed. Global regional media featured stories on the campaign and the event. The campaign continued through the publication of Culture e Fede Journal by the Vatican's Pontifical Council for Culture on research, technological advancements and patient stories. The #UniteToCure campaign has expanded its focus and will continue through the development of the Fourth International Vatican Conference in April 2018.

The 2016 conference and the #UniteToCure campaign brought together individuals from around the world to discuss the importance of big data, and scientific and technological advancements in medicine, with an initial focus on regenerative medicine and cell therapy. Both the conference and the campaign have united people without prejudice and created an open dialogue about the interconnections of research, technology, faith and culture. The campaign began with powerful conversations in the Vatican that featured renowned media personalities, philanthropists, world's leading scientists and physicians, patients, ethicists and leaders of faith and government who discussed the latest scientific breakthroughs and hope for the future. Some of the notable speakers and journalists featured both during the conference and campaign were Dr. William Frist, Hon. Tommy Thompson, Dr. Jeffrey Schlom, Dr. Jim Allison, Dr. Carl June, Dr. Gregory Stock, Dereck Rapp, Dr. Patrick Soon-Shiong, Dr. Sanjay Gupta, Robin Roberts, Katie Couric and Sean Parker. The involvement of high-profile individuals in both the conference and campaign has created global awareness and started a global movement of like-minded individuals interested in cellular sciences, technological innovation and big data. This will continue to grow as we prepare for our next conference and bring more attention to improving human health, increasing quality of life and enhancing efficacy in patient care to reduce suffering around the world.


The #UniteToCure campaign has yielded more than 500 million media impressions, including more than 146 million social media impressions, nearly 50 million broadcast impressions and more than 1,300 media stories. The campaign spanned all continents. It included the publication of video interviews through YouTube and Twitter and the publication of all the conference sessions on YouTube to reach global audiences. It continues to successfully bring attention to major health issues that affect millions of people and unite people around the world.


Entrant Company / Organization Name

Stem for Life, a Cura Foundation


Entry Credits