The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 2nd Annual Shorty Social Good Awards

#TexansCare Volunteer Day

Winner in Sports

Entered in Multi-Platform Campaign


  • We hosted volunteer opportunities at 7 locations across the city – SEARCH's House of Tiny Treasures, Houston Food Bank, Boys & Girls Club - Spring Branch, YMCA Camp Cinco, Catholic Charities, BakerRipley, Habitat for Humanity
  • Over 2000 Houstonians were registered to volunteer throughout Houston, our largest Texans Care Volunteer Day ever
  • This initiative was born out of the desire to deepen our relationship with our fans and for us to get to know our fans on a personal level all while doing great things TOGETHER for Houston.
  • This is just another way for our players, cheerleaders, Ambassadors, and staff to all show support for the city that has supported us.
  • Strategy and Execution

    Using Texans players and celebrities as ambassadors, our goal was to tell the story from every location we participated on during that day. The theme this year was to show our fans that this event takes place all over the city, and to let our players narrate the day's events.

    In addition, we encourage all participants to use #TexansCare on their social channels as well, adding amplification to our efforts and make the day feel like it was taking over the whole city.



    Video for #TexansCare Volunteer Day

    Entrant Company / Organization Name

    Houston Texans


    Entry Credits