entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories

See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 2nd Annual Shorty Social Good Awards

IBM Science for Social Good Initiative: Saška Mojsilovic

Entered in Multi-Platform Campaign, Video

About this entry

The objective of this campaign was to build awareness and affinity for the IBM Science for Social Good Fellowship program. Our Science for Social Good Fellowship program is an important scientific commitment and model of giving back — with science. In this program IBMers will work closely with organizations (NGOs, public sector agencies, social enterprises) that are on the forefront of big societal challenges to learn and take inspiration from the problems they are tackling. Our second objective was to showcase technology augmenting humanity, and how cognitive computing and data science help drive better outcomes to improve society.

Why does this entry deserve to win?

To pursue our objective, we decided to showcase IBM's Science for Social Good Fellowship program by interviewing IBM Fellow Aleksandra (Saska) Mojsilovic- the founder and co-director of the IBM Social Good Fellowship program. Aleksandra (Saška) Mojsilovic was named an IBM Fellow in 2014. She manages the Predictive Modeling and Optimization group at the IBM T. J. Watson Research Center in Yorktown Heights, New York.

Our strategy was to work with cinematographers, designers, and social brand strategists to create shareable video content with adjacent content that tells the full story behind the IBM Science for Social Good fellowship program.

To create these videos, we utilized an in house team to plan, capture, edit and publish. To execute these videos, our in-house team conceptualized, planned and executed the shoots. This involved prep calls with the on camera talent to talk through flow and logistics.


We shared this campaign across the IBM Facebook, Twitter, Instagram and YouTube channels.


16k+ views

250+ engagements




850+ Engagements


120+ Retweets

120+ Likes


Views: 9.4K

Engagements: 118 Comments


Video for IBM Science for Social Good Initiative: Saška Mojsilovic

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Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City