11th Annual Shorty Awards Categories
See below for official categories. The early entry deadline is
November 29th, 2018
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 2nd Annual Shorty Social Good Awards
Best use of Video
This category honors the most creative and effective incorporation of video content in a social media marketing campaign.
See previous winners and honorees here.
Coming off the heels of President Trump's proposed travel ban, the travel industry was at a standstill. With Los Angeles being a popular destination amongst tourists with 47.3 million travelers visiting our diverse and inclusive city, we had to ensure the world knew Los Angeles was the welcoming place it's always been. Mistress and our partner D...
The Love Cam
Most Americans agree that people should be treated respectfully and fairly. Yet many people in the United States still report feeling discriminated against. One of the main reasons is because we're actually discriminating unintentionally. We do 98% of our thinking in our subconscious mind, and that's where we collect and store implicit biases.Im...
Nothing But Nets Virtual Reality Film, “Under The Net”
When Nothing But Nets reached its tenth year, we wanted to find new, innovative ways to show the impact of our work to reinvigorate our donor and partner base and inspire new audiences to join the cause. And in a year with a highly contentious Presidential campaign, exploding global refugee crisis, and anti-refugee sentiment creeping into public...
65 million people have been displaced from their homes but the predominant media narrative presents refugees as people to fear or pity. The word 'refugee' conjures images of people crammed into boats, walking en masse, and living in under-resourced camps. And in commentary about this enormous humanitarian crisis, there is a voice so often missin...
In November 2016, Airbnb publicly acknowledged widespread discrimination on its platform, and demanded its elimination with the "Community Commitment" — an initiative that attracted widespread positive (and negative) feedback. It required Airbnb users to agree to "treat everyone in the Airbnb community—regardless of their race, religion, nationa...
Bronx Zoo Keeper Snaps
Following the success of "The Zoo," the first-ever docu-series on Animal Planet that gave viewers up-close and personal access to the work of our animal and conservation experts at the Bronx Zoo, we wanted to leverage our audience's interest in our keepers as part of National Zoo Keeper Appreciation Week. We decided to produce a series of five s...
We aimed to create a powerful inspirational video to open the Skoll World Forum event to set the tone of its theme: "Fierce Compassion". The video would also be promoted online and was intended to consider their place in today's sociopolitical issues and tensions, to provoke action for solutions.
"Still I Rise"
Globally, rifts are emerging along cultural, class, and political lines. Many feel that this divide in how people perceive and experience the world represents humanity's greatest threat.We wanted to create a global-feeling film that not only exposed those current socio-political rifts, but also reminded audiences that people have come together to create c...
Every day in May, throughout National Mental Health Awareness Month, the Child Mind Institute shared stories from prominent influencers speaking to his or her younger self about growing up with a mental health or learning disorder. #MyYoungerSelf is part of Speak Up for Kids, the Child Mind Institute's annual public education campaign to raise awareness a...
A Chance To See Again
Blue Chalk Media was hired by SEE International, a charity that pays for cataract operations to restore sight to the world's most disadvantaged people. The goal was to create a high quality, short film that highlights their work in Namibia.
A Hope Story: Dr Barry Kirby
The objective of this video is to show the work of Dr Barry Kirby, a general practitioner specialising in obstetrics, living in Papua New Guinea and working to reduce maternal death rates in PNG. He's supported in this work by Send Hope Not Flowers, a not for profit organisation that aims to reduce maternal deaths globally. The main objective is to raise ...
Be Your Own Baby
Upstream USA is on a mission: to prevent unplanned pregnancies by making effective contraception accessible and affordable for women. As a nonprofit, they partner with states, healthcare providers and clinics to provide training, resources, and the support needed to stock all forms of contraception.Upstream's mission is incredibly important and is far big...
Three million girls in Africa aged 4-12 are at risk of female genital mutilation (FGM) each year.This brutal tradition can cause severe bleeding, infertility and even death, and can have devastating psychological and social consequences. After FGM, girls are often taken out of school and forced into early marriage.International charity ActionAid is workin...
Celebrate your flavors
To celebrate Pride month and support the LGBTQ community.
Chris Evans's Omaze Prank Video
In December 2016, we launched a campaign with Chris Evans with the goal of maximizing funds raised to benefit Christopher's Haven, a nonprofit that provides temporary, low-cost housing for pediatric cancer patients and their families while they're receiving treatments at Boston hospitals away from their homes. To excite fans to donate, and to thank them f...
Empowering Women Entrepreneurs in Myanmar
Accion is a global nonprofit committed to creating a financially inclusive world, with a pioneering legacy in microfinance and fintech impact investing. We catalyze financial service providers to deliver high - quality, affordable solutions at scale for the three billion people who are left out of – or poorly served by – the financial sector. Accion recog...
Gigi Gorgeous "This is Everything" Premise Trailer
The trans community is at the center of this generation's civil rights movement. Despite some gains, they continue to face backlash. As a diverse community that empowers brave voices to own and share their identity, YouTube wanted to use their platform to encourage support and acceptance of the transgender community. YouTube Red's original documentary, "T...
Good Fellow: Chieko Asakawa
The objective of this campaign was to build awareness and affinity for accessibility. The second objective of this campaign was to show how technology augments humanity, and how cognitive computing allows those with disabilities to do things they may not have been able to do before.
IBM Science for Social Good Initiative: Saška Mojsilovic
The objective of this campaign was to build awareness and affinity for the IBM Science for Social Good Fellowship program. Our Science for Social Good Fellowship program is an important scientific commitment and model of giving back — with science. In this program IBMers will work closely with organizations (NGOs, public sector agencies, social enterpris...
Money Doesn't Make it OK
The goal was to grab attention by attacking the claim that hunters actually help preservation by paying to hunt. Ridiculous. Since trophy hunting is huge debate on social media, this video intended to raise the discussion once again, call these hunters out on their bullshit, and reignite the public's anger over Cecil. The ultimate goal? Collect donations ...
On Valentine's Day, Say #IDONT to Child Marriage
Child marriage is a human rights violation. Despite laws against it, the practice remains widespread, in part because of persistent poverty and gender inequality. In developing countries, one in three girls is married before turning 18. One in nine is married under 15.In spite of these troubling statistics, the magnitude of this human rights violation sti...
Our Calling Video
The Conquer Cancer Foundation (CCF) is a small organization with a big goal: conquer the fear of cancer. CCF tasked True North with developing a compelling and motivating video to further express their mission of conquering cancer, specifically as CCF embarked on their biggest challenge yet: raising $150,000,000 as part of their Campaign to Conquer Cancer...
Our Story | This Free Life
This Free Life is the first-ever national tobacco-prevention effort dedicated to reaching LGBT young adults ages 18 to 24. This Free Life is designed to challenge the perception that tobacco use is a necessary part of LGBT culture and to show LGBT young adults they can be the person they want to be and still live tobacco-free. The goal is to affect positi...
PortTV: Behind-the-scenes look at environmental leadership at Canada’s largest port
The Metro Vancouver region is home to Canada's largest port and to more than 2.3 million local residents. Our local history is shaped by the fact that our region grew to become a leading port city and international maritime hub, connecting Canada to more than 170 countries. Responsible for overseeing the Port of Vancouver, the Vancouver Fraser Port Author...
The objective was to raise funds and awareness for a clinical trial for Hunter Syndrome. Doctors and researchers currently believe they have a cure for Hunter Syndrome but lack funding to execute a clinical trial because the disease affects too small of a population. Hunter Syndrome occurs exclusively in boys, and the disease is progressively debilitating...
Ronald McDonald House of Long Island 30th Anniversary Gala
The Ronald McDonald House of Long Island makes magic for kids and their families at their most vulnerable moments.The Ronald McDonald house relies completely on the time and donations of its community to take care of ill children and their families, so they can focus on getting better. For their 30th anniversary, they trusted Moment Studio to tell their s...
The Personal Is Powerful: Lori’s Story
It's no secret that Wisconsin Congressman Paul Ryan is no fan of Planned Parenthood. Time and time again, he's used his platform as Speaker of the House to spread misinformation about the the 100 year old health care organization as a means of passing legislation that would block low-income women from getting preventive care. To humanize the impact that "...
The Power of Clean
The daily struggle to find clean water around the world inhibits progress, particularly for hundreds of millions of women and girls. P&G developed a powder that purifies dirty water, and they partner with nonprofits around the world to distribute these packets in developing nations. We wanted to highlight the great work they are doing to help tackle the ...
Inclusion and diversity are fundamental tenets of how Twitter acts as a company. One important component of this is empowering and celebrating women around the world, a cause which we call #SheInspiresMe. Prior to this project, our #SheInspiresMe messaging had been focused on repurposing existing content, published at culturally relevant dates such as Int...
Tyler Oakley Presents Chosen Family: Stories of Queer Resilience
Tyler's goal with the Chosen Family series was to educate and bring light to the current conversations about the LGBTQ+ community. He created this series to celebrate queer life, amplify disenfranchised voices within the LGBTQ+ community, and honor their history while fighting for their future. Creating the series has enriched him on a personal level and ...
Unboxing The End of Childhood
Childhood should be a time for children to play, learn, and develop to their full potential. However, nearly one in four children around the world are being robbed of their childhoods, simply because of who they are or where they live.To bring this crisis to light, Save the Children launched their first annual End of Childhood Report and Index, which eval...
Under Siege, Trans Youth Describe What It Means To Be a Friend to the LGBTQ Community
Transgender kids want you to know that Donald Trump is no friend of theirs -- no matter what he says. To mark six months of Donald Trump's presidency, HRC released a video of transgender kids describing the support they receive from their friends, like acceptance, protection, and love. The video then parallels these comments with Trump's campaign claims t...
Upworthy + Cricket Wireless - Fill My Basket
Cricket Wireless approached Upworthy in November 2016 to help drive attention to their "Something to Smile About" campaign during the holiday season. Their main objective? To shed light on how we can use technology for good. More specifically, they wanted to show how we can all use technology to make the world a better place. As experts in creating highly...
Celebrating the transformative power of individuals acting together, the WE Day Broadcast inspired action through the stories of everyday Americans making an extraordinary impact in their homes, schools and country. WE is a movement that believes when we come together we can create an even better world. At a time when the country seems divided, WE Day aim...
What did we learn in school today?
Nearly 27% of Swaziland's population has HIV, but until recently, secondary school students never learned that in school. They did not know that 15% of them will contract HIV by their 19th birthday. They didn't know how to prevent it, talk about it, or live positively with it. To address this, the Bantwana Initiative of World Education, Inc. partne...
World of Hyatt Celebrates a World of Understanding
The travel industry is in the midst of major disruption, and travelers are expecting more from brands than ever before. In order for Hyatt to continue to grow and stand out among the competition, we needed to show the world what Hyatt is all about and connect with our guests around the world in a way that's relevant to them: through our deep-rooted purpos...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Early Entry Deadline is
November 29, 2018
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