The objective of this video is to show the work of Dr Barry Kirby, a general practitioner specialising in obstetrics, living in Papua New Guinea and working to reduce maternal death rates in PNG. He's supported in this work by Send Hope Not Flowers, a not for profit organisation that aims to reduce maternal deaths globally. The main objective is to raise awareness of the high rates of maternal deaths in PNG as well as raise funds to help reduce these devastating figures.
Send Hope Not Flowers is a new not for profit, and the strategy behind this video is to show exactly where the money goes - all donations go straight to projects that support women in developing countries to give birth safely. With so many charities asking for money, it can be hard to stand out. This heart warming video shows life in PNG, and how one man is making a big difference to helping mothers stay alive through the birth process. And if one man can make such a difference, how much more could Send Hope Not Flowers do if supported with more and more charitable donations?
The results of this video have been increased awareness of the work of Dr Barry Kirby in Papua New Guinea, and awareness of the huge disparity in maternal death rates in Papua New Guinea (high) to Australia (low). Send Hope Not Flowers has seen increased support since the launch of this video on Mothers' Day 2017. The Dr Barry Kirby story will be the first video in a series of annual videos Screencraft will be producing pro bono in order to support the work of Send Hope Not Flowers.
