11th Annual Shorty Awards Categories
See below for official categories. The early entry deadline is
November 29th, 2018
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 2nd Annual Shorty Social Good Awards
Best Corporate-Community Partnership
This award honors an outstanding partnership between a corporation and community to achieve a social good goal with measurable results.
See previous winners and honorees here.
On the eve of International Women's Day, we challenged the symbol of corporate America—Wall Street's Charging Bull—with a bronze statue of a young girl, appropriately named "Fearless Girl." Fearless Girl was designed to represent the power of women today and tomorrow. Hands on hips, chin high, she stands strong in a place the business community ...
Bombas 60k Day
Founders David Heath and Randy Goldberg started Bombas after they learned socks are the #1 most requested clothing item at homeless shelters. From there, the brand's mission to donate a pair of socks for every pair sold was established, and the company set out to create the most comfortable and functional socks. Bombas was built on social good a...
FIRST and Corporate Sponsors #makeitloud for STEM & Innovation | Instagram Takeovers
Famed inventor Dean Kamen founded FIRST in 1989 with a vision: to transform culture by creating a world where scientists and engineers are celebrated as widely and loudly as athletes and celebrities. FIRST has become the world's #1 child-serving non-profit advancing STEM education outcomes and the development of 21st Century work-life skills thr...
Zappos.com Pawlidayz Campaign
Zappos and partners wanted to provide something special to our customers that money could not buy - the love that comes with rescuing a pet from a shelter. From Nov. 25, 2016 to Nov. 28, 2016 (Black Friday to Cyber Monday), Zappos sponsored free dog and cat adoptions at Best Friends Animal Society and over 120 of their No More Homeless Pets par...
Heading Home with Airbnb, the San Francisco Giants & Hamilton Families
Airbnb was founded on the idea that everyone deserves a safe place to call home—no matter where they are in the world, or what resources they have at their disposal. While we have a global vision for this, we've always felt a special responsibility towards our hometown, San Francisco. More than 1,800 students attending San Francisco public schoo...
Project Literacy – First Words
Illiteracy is a major issue in the developed world with 32 million illiterate adults in the US alone and it has an effect on all aspects of their life, including their physical and mental health and the health of their children.Project Literacy is a movement of 100+ diverse partners convened by Pearson to tackle illiteracy globally. Its aim is t...
2 Million & Change - Empowering Staples associates to make a difference in their communities
A 2011 Staples Community Involvement Perception Survey found a low level of awareness and engagement with the company's strategic charitable initiatives and mission focus on education and career-skills development. In response, the Board of Directors of Staples Foundation, our private charitable arm, established a unique giving program called 2 Million & ...
Characters of Kings Cross
For 40 years, the Coca-Cola South Pacific (Coca-Cola) billboard in Sydney's Kings Cross has been a landmark to one of the most vibrant parts of the city, earning its place as a local icon in its own right. To continue to support a community it has long been connected to, Coca-Cola partnered with Vivid Sydney (Sydney's annual celebration of light, music an...
Get Schooled with DJ Khaled
In 2016, we continued Viacom's ongoing partnership with Get Schooled, an organization that inspires and empowers young students to get the education they need to succeed, with the "Road to College" PSA, presenting the tools kids needed to get through high school and the college application process. In 2017, we faced two challenges: 1) Take the previous ye...
HCF - Wellness Apps (Be Happier, Get Fitter and Quit Smoking)
Insurance claims and preventable health problems are spiraling out of control. And who better placed than HCF, Australia's largest not-for-profit health fund, to change this disastrous community trend. Be Happier: Life can be stressful, Be Happier gives users the tools to manage stress and boost their mental and emotional well-being thro...
Kinecta Federal Credit Union and Nix Neighborhood Lending's 43rd Annual Holiday Food Drive
Kinecta Federal Credit Union (Kinecta) and Nix Neighborhood Lending's (Nix) 43rd Annual Holiday Food Drive's objective is to recognize unity between the credit union, local nonprofits, and the community coming together to serve 1,000 underserved families during the holiday season.In 2016, Kinecta and its subsidiary Nix held its 43rd Annual Holiday Food Dr...
Making Every Moment Special in the Community
'Making every moment special in the community' - raising the social status of volunteering so more people are inspired to get involved and benefit themsevles as well as their community.When we investigated how we can help improve wellbeing for our customers and colleagues we were struck by the very positive impact of volunteering activities. Research indi...
With Muskaan, the objective was to spread awareness about cleft across the country, especially the youth and also provide for corrective cleft lip and palate surgery through a cause-related marketing effort. In the first year of association, we had planned to commit to 100 surgeries in collaboration with Smile Train India, our NGO partner through their ne...
NFL and United Way Character Playbook Powered by EverFi
Millions of young fans tune into NFL games, many of whom dream of becoming professional football players. Football's youngest fans often turn to the League for guidance as a cultural institution in society. With that exposure comes responsibility. While the NFL diverts efforts and resources to numerous issues, including youth health and wellness through t...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Early Entry Deadline is
November 29, 2018
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